...NBA Case 1. Using Porter’s competitive forces model, analyze the NBA’s market situation. How does the use of Akamai help the NBA compete in the market? First by analyzing the NBA’s market by utilizing Porter’s competitive forces model, we need to look at potential entrants, suppliers, substitute products, and customers. Now potential entrants that could be competitors to the NBA could be less prestigious basketball leagues, national leagues, and other professional sports leagues that try to take away their customers like the NHL or MLB. As for substitute products other professional sports would also fall under this category as well along with amateur content uploaded onto other streaming sites that would lure consumers away from the NBA main website like Youtube for instance. As for customers, their bargaining power is very high in this business because they have several alternatives from television, to live games, and radio. One of the advantages that NBA.com has is its additional content when it comes to statistics and scores of other teams as well as insights and commentaries on matches. Akamai helps the NBA compete in the world market by allowing basketball fans throughout the world to access as fast as possible NBA’s virtual assets. It also allows the NBA to focus on specialized niche. 2. Using Porter’s generic strategies model, what do you think is the NBA’s overall strategy or strategies? The NBA’s overall strategy is differentiation. This is because...
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...is it important that all fans in the world have the same experience? Since Akamai is a famous content delivery network company and having distributed computing platform across the world, NBA wants their end users to have same experience around the world while they surf the content from NBA.com. When user browse a url of NBA.com, then users browser gets redirected to one of the Akamai’s browser and starts delivering content from nearest available data server. Since Akamai having servers count of around 25000 across the globe, they can deliver the content of NBA in an efficient way. Akamai Stream OS feature helps NBA to deliver its rich media assets without any interruption to the customers. Having the data centres and servers across the globe, Akamai allows end users to connect to their nearest content provider servers having access with lower distraction and less network traffic. NBA expected workflow and process of delivering their rich media content is available with Akamai, which made it to deliver same experience around the world. 2. Why is it important that individual franchise owners can build, manage, and distribute on the NBA platform their own content? Akmai Stream OS is an enterprise solution which simplifies customer's rich media/content delivery. It is also provided with different tools in it ,which helps in managing the content and also enforcing the business policies Akamai Stream OS feature allows different firms of NBA league to telecast their...
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...MIS-502, Fall-2015. NBA: Competing on Global Delivery with Akamai OS Streaming 1. Why is it important that all fans in the world have the same experience? A. It is very important that all fans in the world have the same experience to avoid the feeling of exclusion from the non- American fans. Akamai Company should maintain its website in an efficient manner which includes less streaming in video, RSS feeds etc. The NBA has real assets to expend itself around the world because, it contains numerous other countries players. Fans would be able to view whatever they want by using Akamai website with NBA. 2. Why is it important that individual franchise owners can build, manage, and distribute on the NBA platform their own content? A. Each team has its own franchise. Each team has to build its own image to become more powerful in franchise market. It is important that franchise owners are able to distribute the content, and publish the live events. Individual franchise owners will also able to gain exposure for their franchise with fans as well as business partners. The franchise owner is able to have access to a segment of the population that the NBA can’t reach. 3. Using the competitive forces model illustrated in Figure 2.3 of the text, analyze the NBA’s market situation. How does the use of Akamai help the NBA compete in this market? A. According to figure 2.3, there are five competitive forces which explained the E-commerce sway industry structure...
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...services is YouTube, customers have choice to use television cable provider as well as radio, supplier is Akamai Technology which helps NBA to increase their revenue. Because of Akamai, fans from all over the world are able to stream and download NBA high quality video. Akamai also help to increase NBA’s customers across the globe which helps NBA to compete in the market. 2. I think the NBA’s overall strategies are product differentiation and focus on market niche. NBA is using Akamai Technology to allow its fan from all over the world to download and stream NBA high quality video without any network outage. It helped NBA to have more users and fans from all over the world and helped them to compete in the market. It also helped them to increase revenue. 3. It is important for all the fans in the world have the same experience because it helps them to keep real time update about their favorite team. It does not matter to the team that whether their fans are from the USA or Canada or any part of the world. Fans and supporters are the great strength of the team. 4. NBA is using Akamai technology as their global platform to reach out to the fans across the world. They are already in number one position in the market. Individual franchise owners cannot beat the popularity of NBA streaming service. They have to spend lot of money in order to provide services like faster stream and download service. So in order to reach out to their individual fans as well as to make profit,...
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...ORGANIZATIONS, AND STRATEGY NBA: Competing on Global Delivery With Akamai OS Streaming CASE 1 VIDEO CASE Systems SUMMARY The NBA uses Akamai’s global streaming video service to reach customers and strategic partners in Asia, Europe, the Middle East, Africa and North America with high quality video streams of NBA rich media content and programs. URL http://www.akamai.com/html/customers/testimonials/nba.html NOTE The Akamai video is a high-quality video that requires a broadband connection of greater than 5 Mbps. The video plays best at connection speeds of greater than 15 Mbps (cable or FIOS ISP speeds). If you have trouble playing it on a Mozilla browser (Firefox), switch to Internet Explorer. Also, if you let it play through once, the second playback will be smoother because some of the content is cached on local servers and your computer. Alternatively, find a campus or corporate network which has the requisite bandwidth. CASE The National Basketball Association (NBA) is the leading professional basketball league in the United States and Canada with 30 teams. The NBA is one of four North American professional sports leagues. The other leagues are the Major League Baseball, the National Football League, and the National Hockey League. While focused on the North America, the continued Chapter 3, Case 1 NBA: Competing on Global Delivery With Akamai OS Streaming 2 NBA has a large international following...
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...media marketing has increased dramatically for businesses, the advantages and disadvantages of social media marketing for entrepreneurs, how Pepsi has gain an edge with customer insight with the use of social media marketing, the impact that social media marketing will have over the next decade, and the skills need to take advantages of social media marketing. I will also provide two businesses that use social media marketing and how their use allows them to gain an edge on competition. Social Media Marketing Today Social media marketing has experienced a large increase over the last couple years. An overwhelming 94 percent of marketers, when surveyed, stated they employ social media marketing in their advertising (Stelzner, p. 10). Although, according to Stelzner, this number dropped 7% from the previous year, social media marketing is still highly beneficial to a vast majority of businesses. Influencing the power of content and social media marketing can help increase customer fan base and audience in dramatic fashion (Gunelius). Social media marketing is one of the significant ways businesses keep themselves socially accountable. Social responsibility is much more crucial when dealing with the media. You have to send the right message, your delivery must be positively felt or heard, and it has to make sense. When using media site today, such as Facebook and Twitter, business has to be...
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...INFORMATION SYSTEMS, ORGANIZATIONS, AND STRATEGY NBA: Competing on Global Delivery With Akamai OS Streaming VIDEO CASE Systems TAGS SUMMARY Firm strategy; IT strategy; value chain; network based strategies; strategic ecosystems; strategic partners. The NBA uses Akamai’s global streaming video service to reach customers and strategic partners in Asia, Europe, the Middle East, Africa and North America with high quality video streams of NBA rich media content and programs. http://www.akamai.com/html/customers/testimonials/nba.html The Akamai video is a high quality video that requires a broadband connection of greater than 5 MBPS. The video plays best at connection speeds of greater than 15 MBPS (Cable or FIOS ISP speeds). If you have trouble playing it on a Mozilla browser (Firefox), switch to Internet Explorer. Also, if you let it play through once, the second playback will be smoother because some of the content is cached on local servers and your computer. Alternatively, find a campus or corporate network which has the requisite bandwidth. URL NOTE CASE “The National Basketball Association (NBA) is North America’s premier professional men’s basketball league, composed of thirty teams: twenty-nine in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball continued Chapter 3 Case 1 NBa: CompetiNg oN gloBal Delivery With akamai os streamiNg...
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...Department12 Inventory of Assets & Benefits13 Capabilities & Past Experience Producing Events14 Compatibility with Sponsor's Image & Target Market15 Sponsorship16 Addendum17 Executive Summary of Sponsorship Proposal The Charlotte Bobcats are a professional basketball team based in Charlotte, NC. The team is a member of the Southeast Division of the Eastern Conference of the National Basketball Association (NBA). Our organization was established in 2004, two years after the previous NBA franchise, the Charlotte Hornets, relocated to New Orleans. The Charlotte area and the Carolinas in general have long been associated with the thrill and excitement of basketball. During the days of the American Basketball Association (ABA), the Carolina Cougars were a region team who enjoyed enthusiastic support. From their inception in 1988 until the relocation in 2002, the Charlotte Hornets were one of the most exciting and well supported teams in the NBA, leading the league in attendance for 7 years during which time the team strung together an eye popping 364 consecutive home sellouts! While the Bobcats have not found that level of success as yet, the 2014 NBA season will be our biggest season ever as we will finally launch the long awaited re-branding of the Charlotte Bobcats franchise to the Charlotte Hornets. We have heard the...
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...Boston Celtics are a National Basketball Association (NBA) team based in Boston, Massachusetts. The team is founded in 1946, and is currently under the ownership of Boston Basketball Partners LLC. The arena of Boston Celtics is TD Banknorth Garden, where they play their home games. The Boston Celtics has a long and rich history. It was initially formed in 1946, and was at that time owned by Walter A. Brown as a team in the Basketball Association of America (BAA), and became part of the National Basketball Association (NBA) after the merger of the BAA and the National Basketball League in the fall of 1949. (1) In 1950, the Celtics became the first franchise to draft an African American player, signing Chuck Cooper. (2) It has been quite a struggle for the Celtics in their early years, until Red Auerbach (3) was hired to be the coach of the team, who had coached in the military during WW II. In 1964, Auerbach made the Celtics the first team to have an all African American starting lineup. The Boston Celtics of the mid-1950s-60’s are widely considered one of the most dominant teams of all time. According to the official statistics on Basketball Reference website, the Celtics have won 17 NBA Championships, more than any other franchise in the league.(4) When it comes to hanging Championship Banners, the Celtics are absolutely the first to hold the best reputation. No organization has won more titles than Boston Celtics’ 17-time World Championships. Moreover, the Celtics also has 36 Major...
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...football and other sport. The Home Depot Center also hosts concerts and family shows and is the home of the Major League Soccer’s Los Angeles Galaxy and Chivas USA” (Anschutz Entertainment Group, 2012). It is also the national training center for both the Men and Women national soccer teams. AEG also controls many facilities worldwide, in Europe in controls the O2 area in London and the O2 World arena in Berlin, The Hamburg Arena in Hamburg, the Ahoy arena in Rotterdam and the Globe Arena in Stockholm. In Asia it controls the Wukesong Arena in Beijing and the Qatar National Convention Center in Doha. AEG also controls Acer Arena in Sydney Australia. AEG owns a share in an impressive number of sports teams around the world and has a firm grip some of the largest sporting franchises and various sports. AEG part owns the Los Angeles Galaxy, Houston Dynamo’s Major League soccer teams and the Hammarby soccer club which is the most popular soccer club in Stockholm and among the most popular soccer clubs in Sweden (Anschutz Entertainment Group, 2012). AEG part owns various hockey teams from around the world that include that LA Kings that play in the NHL, the Ontario Reign and Reading Royals that play in the ECHL. AEG also owns hockey teams in Stockholm, Berlin, Manchester and...
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...all aspects of the business. Aspects include: forming a competitive team that consistently makes the post season year in and year out, staffing a highly qualified management group, and increasing single & season ticket sales over a three year span. With the goal to build a “winning NBA franchise,” we will first focus on the aspects of improving the culture and employing a new face for the team. With this, it will provide a more attractive setting for “big name” free agents to come join the Warriors and bring them back into a respectable state. With the marketing strategy that I will implement, it will give the Warriors increased amount of leverage against the other 30 NBA organizations by increasing the market share by at least 4.36%. With every available free agent in the market, the Golden State Warriors have a 3.33% chance which does not include the 12 big market teams such as the Los Angeles Lakers, Cleveland Cavaliers and Boston Celtics. Of the 12 big market NBA teams, they share an 8.33% percent chance as a result to the glamour of their team and culture. My goal is to raise the standard percentile of 3.33% to at least 7.69% which will now be a split between 13 different NBA teams. As a franchise and its profitability, the...
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...critiquing their every move and also trying to stay on top of their game so they can succeed to the best of their abilities. Now they are all facing change and for few they have to fight adversity. NBA Player Jason Collins, Division 1 College Football player Michael Sam, and Division 1 College Basketball player Derrick Gordon will now have to face one of the biggest adversities and that’s being in active in their current sport as an openly gay player. This will be new for not only them but also the league they each are individually apart of, as they become the ‘First’ openly gay player in each of their sport. As silly as it may sounds the NBA and College sports haven’t been exposed to this sexual preferences for varies reason, people keep it to themselves, players or staff are scared to the be the ‘first’, or simply because players were heterosexual for the most part so no one was ever concern about a homosexual in what is called a “MAN” sport. This source said best, ‘despite decreasing homophobia, openly gay male athletes are still rare in organized, competitive team sports.’ (Anderson, 2012). Its funny because people change sexual preferences everyday and their coming out stories aren’t nationally televised but yet when these three individuals came out to the public seems like red flags when up all over the sports world. A player could’ve had the best game of their lives but insights on that event will be something sports critics and analyst talk about for a could minutes some may...
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...sources of demand so the productive system can be used efficiently and the product delivered on time” (p. 512). When a manager is choosing a forecast method, the manager must analyze the cost of doing the forecast and the opportunity cost of using inaccurate data. In addition, Chase, et al. (2005) state “the manager must look at the following factors: (1) Time horizon to forecast, (2) Data availability, (3) Accuracy required, (4) Size of forecasting budget, and (5) Availability of qualified personnel ( p. 518). This paper will compare and contrast three forecasting methods (Delphi Method, Box Jenkins Technique, and Econometric Models) used by managers to help predict future demand as well as explain how the National Basketball Association (NBA) uses forecasting methods to forecast demand under conditions of uncertainty. The Delphi method is a qualitative technique. Chase, et al. (2005) defines qualitative techniques as “subjective or judgmental and are based on estimates and opinions (p. 513). The Delphi method according to Chase et al., is when a group of experts responds to questionnaires. A moderator compiles results and formulates a new questionnaire that is submitted to the group. Thus, there is a learning process for the group as it receives new information and there is no influence of group pressure or dominating individuals (p. 514). Singh (2005) states, “The Delphi technique is a method used to systematically combine expert knowledge and opinion...
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...build character, they reveal it. This quote is from the best college basketball coach of all time, John Wooden. Sports are a very big part of the world today. Just a couple of weeks ago we had the Super Bowl, which is the most watched television event of the year. Sports are a very important part of my life. Throughout this story, you will see why my education in sports is important in my life. This is where I met my friends, my mentors, and my heroes. Not only has this education helped me in my past, but I hope it contributes in finding my future career. My earliest introduction to sports was through my family. Since both of my parents...
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...Case 2 – Adidas Brand in the Hand Introduction This case deals largely with mobile and modern advertising. In the case it introduces Adidas’ first experiences with mobile marketing and how it was success. This was due largely to the increase in wireless technology becoming so abundant. The usage of this technology became apparently significant to people in their everyday life and Adidas took full advantage of that by advertising through cell phones (ring tones, applets, etc.) and even through some of the first massive Internet ads. Their ads were so successful they crashed the site. This lent immediate attention to the power of advertising through various and popular mediums. Adidas was one of the first organizations to utilize online advertisements to their potential. They saw trends and reacted upon them. If one looks at exhibit 1, media consumption is based highly on wireless media. Their utilization of online media boosted their awareness extensively, however it is mentioned that their profit margin was slim in some cases. An example of one of their successful campaigns came when they released an applet that allowed one to view live scores. Their projected sales were 30,000, however when they release the product halfway through the campaign they already more than doubled that number. A key fact to note is that Adidas significantly less money on mobile media advertising than in Asia-Pacific or in Europe by roughly $4,000,000,000. Another note is that Adidas...
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