...INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR MSc INTERNATIONAL BUSINESS By Fayu Zheng 2006 -1- ACKNOWLEDGEMENTS This research is the final dissertation for MSc International Business at the University of Nottingham, during the summer term of 2006. Firstly, I would like to thank Vicky Story for her invaluable support, guidance and availability throughout the course of this project. In addition, I would like to thank all the participants for sparing the time to take part in the questionnaire. Finally, I would like to express my love and appreciation to my parents, Juxiu Zheng and Yangfang Wang, and also my fiancée Wei Jiang for their supports in the past few years. -2- ABSTRACT The main goal of the paper is to obtain quantitative evidence describing the actuality of internet shopping in the case of the UK and China in order to explain the development of internet shopping and its impact on consumer behaviour. The paper builds on the relevant literature and at the same time examines consumer behaviour by questionnaires. Furthermore, the future development of internet shopping will be measured, and a deep comparison of consumer behaviour between these two countries is also analysed. To reach those objectives a co-integration analysis and quantitative research methods are used to identify all aspect of the internet shopping and impact on consumer behaviour. The data results obtained revealed in the paper support the research questions...
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...cards, cash or checks had been reduced due to the advancement of technology and emergence of e-Wallet. E-Wallet is an easy-to-use, convenient electronic prototype which acts as a secure global payment system by using only a mobile smartphone. This study is directed towards developing a model to explain the consumer's’ intention to adopt e-Wallet in the social context. It adopts Consumer Need for Uniqueness Theory based on the concept of Counter-Conformity Motivation (CCM) also known as Need For Uniqueness. Many researchers had explored the relationship of consumer’s intention to adopt on the technological usage context. However, little research in social context had been carried out. Therefore, this paper aims to examine the factors affecting the consumer adoption intention in social context. This paper found that CCM, self-identity and word-of-mouth (WOM) are the salient determinants in this study of knowledge of consumer adoption intention in e-Wallet. Keywords: e-Wallet, intention to adopt, counter-conformity motivation, need for uniqueness 1.0 Introduction According to the historical evidence, the first use of money is assumed to have started around 600 BC in term of coins (Davies and Davies, 2002). However, the world is evolving, due to the rapid change in technology. Most of the consumers have changed their ways of making bill payment. E-Wallet is the latest trend and phenomenon as the outcome of technology advancement (Patel,V, 2016). Not only that, Doan, N (2014,...
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...appear in Table 1.1. As a relatively immature business or organizational practice, a consensus has not yet emerged about what counts as CRM. Even the meaning of the three-letter acronym CRM is contested. For example, although most people would understand that CRM means customer relationship management, others have used the acronym to mean customer relationship marketing.1 Information technology (IT) companies have tended to use the term CRM to describe the software applications that automate the marketing, selling and service functions of businesses. This equates CRM with technology. Although the market for CRM software is now populated with many players, it started in 1993 when Tom Siebel founded Siebel Systems Inc. Use of the term CRM can be traced back to that period. Forrester, the technology research organization, estimates that worldwide spending on CRM technologies will reach US$11 billion per annum by 2010.2 Others with a managerial rather than technological emphasis, claim that CRM is a disciplined approach to developing and maintaining profitable customer relationships, and that technology may or may not have a role. Some of the differences of opinion can be explained by considering that a number of different types...
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...reconsider and update the Associations view of its field”. In 2004, their definition for marketing was: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”. Another definition came out in 2007, modifying this one and it came that, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. The second definition, they said, “takes into account input from a broad cross-section of the Association membership. Marketing is regarded as an 'activity' instead of a 'function' and positions marketing as a broader activity in a company or organization, and not just a department. The new definition also positions marketing as providing long term value rather than narrowly as an exchange of money (short-term) for the benefit of the shareholder or organization”*. For us, regarding what we have learned, the definition of marketing should take into consideration that marketing firstly identifies customers’ needs, then it creates, communicates, and delivers value to satisfy the needs it has identified from customers. The definition should also take into consideration that those activities are performed in a competitive environment where technology and information are moving fast. Therefore...
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...Innovation Diffusion in Mobile Communication Industry Introduction The word innovation is derived from the Latin word ‘innovatio’ which means renew or change. Innovation is connected with the renewal or improvement in things, it brings a change in the existing things or brings completely new thing into the market and the consequence of innovation is novelty. Innovation is that idea, practice or object which is perceived as new by an individual of unit of adoption (Rogers 1962). Innovation, first of all influences the thinking process of an individual, when one changes the way he makes a decision or makes choices outside of their norm. When innovation comes it changes the old settings and develops a space for new and better process and establishes a completely better system. Innovation and creativity are somewhere connected with each other; creativity can be described as coming up with new ideas, while innovation is about instilling life to ideas that is actually implementing the ideas. Innovation can be described differently at different levels, like on the lower level it is about changing the way the activities are performed and application of inventions; on the other hand, at the higher levels, it is about complete transformation of the organisation. In context to the organisation, innovation is concerned with positive changes in market shares, efficiency, competitive positioning, and quality productivity and so on and all these forces...
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...TABLE OF CONTENT EXECUTIVE SUMMARY 2 INTRODUCTION 3 BACKGROUND 4 SCENARIO 1 5 Mission 5 Company Social Responsibility 5 SWOT ANALYSIS 6 PORTER´S FIVE FORCES 7 SCENARIO 2 9 Turning weaknesses into strengths 9 Maintaining and improving strengths 10 SCENARIO 3 10 Analysis of Objectives 10 Business Plan 11 SCENARIO 4 13 CONCLUSIONS 13 BIBLIOGRAPHY 14 EXECUTIVE SUMMARY The present assignment provides a report based on analysis and evaluation of the current and prospective development of NEW LINE STEAM WASH LTD within its business environment. Methods of analysis include SWOT analysis, Porter’s five forces, and business plan development. All information can be found mainly in the official website of the company. The results of data analysed show that there is no organisational objectives, therefore it is required to make an strategic planning in order to be able to develop a business plan. The company’s current position is not positive. The major areas of weakness require further investigation and remedial action by management. The present report bears in mind some limitations regarding forecasting figures which are not provided by the company, as well as the real economic conditions and data limitations due to New Line Steam Wash LTD. is a starting-up business. INTRODUCTION The present assignment will be developed...
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...Introduction Nowadays, we can found that many of the company and organization use the programme of customer relationship management (CRM) to automate the marketing, selling and service functions of business. According to Buttle(2009), the definition of customer relationship management is the core business strategy that integrates internal processes and functions, and external network, to create and deliver value to targeted customers at a profit. It is grounded on high quality customer-related data and enabled by information technology. In the following of this passage, we would show more detail about the practicing of customer relationship and technologies are used to enhance the achievement of marketing, sales and services objectives. It involves the stage of customer acquisition, retention and development, whilst simultaneously supporting broader organizational goals. We also can say that customer relationship management is about how to retain the relationship between the organization and consumer or supplier and customers. Thus, organization has to deeply understand about the details and information of customers to increase the profit. So, developing and maintaining the relationship with customers are so important. Meanwhile, we are using Jusco as our company reference. ÆON CO. (M) BHD. (formerly known as Jaya Jusco Stores Bhd.) is a leading retailer in Malaysia. The Company was incorporated on 15 September 1984. It was set up in response to the Malaysian...
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...Retailers, card issuers, technology companies, banks, mobile network operators and start-up companies are vying for share of online spend n Devices are affordable: tablets cost less than $200 and smart-phones are available at $50 n Secure technology developments are driving mobile commerce n Companies are making increasing use of consumer data to inform and guide their operations 21st Century Themes Mobile and e-commerce are reshaping consumer behaviour Affordable tablets, smart-phones and portable computers are changing the way that consumers shop and pay, whether online or on the go. In 2012, global e-commerce sales topped the $1 trillion mark for the first time and these sales are expected to grow to $1.29 trillion in 2013.1 The proliferation of internet-connected devices is helping to create new technologies, consumer applications, personal finance services and payment options. There will be considerable commercial opportunities linked to this changing consumer behaviour as merchants and payments companies seek to enhance their understanding of consumption patterns through analytics. The companies most able to collect and exploit unstructured data could be in a very strong position to understand the intricacies of consumer behaviour. Mass expansion of devices, networks and software In the race to win market share, retailers, card issuers, tech companies, banks, mobile network operators (MNO) and start-up companies are introducing new technologies and launching e-commerce...
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...A CONCEPTUAL VALUE CHAIN MODEL FOR ORIGIN ENERGY 13 Table of Contents EXECUTIVE SUMMARY _____________________________________________________________ c 1 Introduction __________________________________________________________________ 1 2 Background __________________________________________________________________ 2 2.1 Background of Origin Energy ___________________________________________________ 2 3 Literature Review________________________________________________________________ 3 3.1 Supply Chain Management _____________________________________________________ 3 3.2 Quality Improvement Models and Gap Analysis ____________________________________ 4 3.3 Lean and Six Sigma Technology ________________________________________________ 5 4 Discussion & Analysis ____________________________________________________________ 6 4.1 Supply Chain of Origin Energy _________________________________________________ 6 4.2 SWOT Analysis for Origin Energy _______________________________________________ 7 4.3 Supply Chain Operations Reference (SCOR) Model _________________________________ 9 4.4 Conceptual Improvement Model for Supply Chain Management ______________________ 12 4.4.1 Introduction ____________________________________________________________ 12 4.2.2 Assumptions: ___________________________________________________________ 13 4.3.3 Supply Chain Conceptual Improvement Model (SCCIM) _________________________ 13 4.2.4 Key Benefits of the model _________________________________________________...
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...Customer Relationship Management VSF This book is dedicated to my children Emma and Lewis of whom I am enormously proud. Customer Relationship Management Concepts and Technologies Second edition Francis Buttle AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA First edition 2009 Copyright © 2009, Francis Buttle Published by Elsevier Ltd. All rights reserved. The right of Francis Buttle to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher. Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone ( 44) (0) 1865 843830; fax: ( 44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request online by visiting the Elsevier web site at http://elsevier.com/locate/ permissions, and selecting Obtaining permission to use Elsevier material. Notice No responsibility is assumed by the publisher for any injury and/or damage...
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...IBM Business Consulting Services Challenges for the automotive industry in an on demand environment Seven areas of strategic action Executive brief ibm.com/bcs Contents 1 1 1 3 4 7 Introduction The automotive industry is facing new and pressing challenges. Globalisation, individualisation, digitalisation and increasing competition are changing the face of the industry as we know it. In addition, increasing safety requirements and voluntary environmental commitments by the automotive industry will also contribute to the changes ahead. Size is no longer a guarantee of success. Only those companies that find new ways to create value will prosper in the future. The purpose of this paper is to present a short overview of the automotive industry today and highlight challenges facing the industry. Based on this perspective, we will discuss strategic levers enabling OEMs to transform to on demand enterprises. Introduction Methodology The evolving automotive landscape The on demand challenge Brand management Customer relationship management 10 Core competency management 13 Software management 15 Quality management 17 Product development management 20 Expansion management 22 Strategic steps toward the on demand business 25 Conclusion 25 About the authors 26 About IBM Business Consulting Services 26 References Methodology The information, data and opinions presented in this paper are based on a series of interviews that IBM Business Consulting Services held with...
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...& Country of origin (COO) effects 4 Figure 1: Model for developing strong brands based in Country of Origin image 6 1.4 Brand Names 7 2. Discussion 7 2.1 Existence of global brands 7 2.2 Cultural sensitivity & COO image perception 9 2.3 Brand name & national alphabet 9 Figure 2: Chinese naming analysis 10 Figure 3: Domestic brand names in Vietnamese market 11 III. Conclusion 12 IV. REFERENCES 13 I. Introduction Globalization concept is studied since 1870 (Lee et al, 2009); during the development of its concept, there are many debates around consequence of convergence process of the world. In last three decades, globalization is predicted as noticeable trend causing the homogeneity of consumption pattern in near future (Levitt, 1983 in Robson , 2005), whereas, in this days and age, homogeneity of customer needs, taste and lifestyles is indicated as an impossible phenomenon (De Mooij M., 2011). The debate of globalization versus localization leads to examining application of the maxim- “think global, act local” in different markets across the world. Failures of global brand in standardizing its name, brand image perception, causes the suspicion of existence of global brand. The aim of this study is to examine two dimensions of brand image perception of customer: country of origin effect and brand name. Afterward, my personal opinion of existence of global brand will be proved in discussion part through previous researches and remarkable successes...
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...KEY TERMS CHAPTER 1 Customer Equity-is the combined discounted customer lifetime values of all the company’s current and potential customers. Customer Lifetime Value-companies are realizing that losing a customer means losing more than a single sale. It means losing the entire stream of purchases that the customer would make over a lifetime of patronage. Customer Perceived Value-the customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers. Customer Relationship Management-is the overall process of building and maintain profitable customer relationships by delivering superior customer value and satisfaction. Customer Satisfaction-depends on the product’s perceived performance relative to a buyer’s expectations. Demands-human wants that are backed by buying power Exchange-is the act of obtaining a desired object from someone by offering something in return Internet-a vast public web of computer networks that connect users of all types all around the world to each other and to an amazingly large “information repository’ Market-is the set of actual and potential buyers of a product Marketing-the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Marketing Concept-holds that achieving organizational goals depends on knowing the needs and wants of target markets and building profitable relationships...
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...Advertising Campaign New LG G5 Smartphone Corporate Communication Student: Anastasia Roznovan 33320 Professor: Sofia Gaio Briefing Context Product/ Market Product description (features, performance) Newest LG Smartphone from G-series will be released in March 2016. The new LG G5 will experience an upgrade including the security, memory, durability, power and speed. It will have newest features: sport wireless charging technology, will have bigger screen, 4K display, 20 MP camera, 3D camera, retina eye scanner and an octa-core processor. LG G5 comes with a large display of 5.6 inches with having a flexible slim design which has the most curved surface on it. The phone will have Corning Gorilla glass protection on both sides to protect it from scratches and dust. The G4 had 1440 X 2560 pixels resolution, but upcoming LG G5 will have True HD picture resolution which is going to provide superb picture quality while playing high-end games. It will come with improved metallic deign with super slim body, latest Snapdragon 820 processor running with 4GB RAM, about 4000 mAh. Also LG G5 will come with incredible camera specs, it has 20 Megapixels camera at the back with having advanced autofocus and LED flash while at the front it has 10 MP HD snapper. The G5 will have upgraded OIS, gravity, proximity, barometer, pro light sensors, smile and face detection and multi-gesture. Last but not least it’s the biometric iris...
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...model, current attack and defense to hold their position in perspective to other operator. I would like to scrutinize collect information for the report. I hope that the preparation of the report will help me to acquire knowledge about real life practice and help me in future. I will try to enhance my knowledge and make satisfactory report. I shall be happy to provide with any explanative information and clarification that might require. I hope that my potentiality will reach up to the mark of your expectation. Yours Sincerely Belal Hasan Introduction “Churn” is a common phenomenon that occurs in telecom industry. By “Churn” we mean those customers, who will be leaving us in near future. If we are able to predict in advance, the attributes of customers whom we are going to lose in near future one can take corrective action so that we minimize this phenomenon. Initially when the industry growth is high, churn may not be a problem. The focus at this stage is on customer acquisition. For each customer...
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