...Имидж делового мужчины и деловой женщины. План: I. Сущность и значение имиджа II. Понятие и роль дресс-кода. 3.1 Культура одежды делового мужчины 3.2 Культура одежды деловой женщины 2.3 Имиджмейкер как специалист по созданию образа человека, его обязанности. 2.4 Требования к манерам, жестам и осанке делового человека. III. Роль коммуникативного поведения в процессе создания делового имиджа Сущность и значение имиджа. 1.1. Понятие об имидже. Слово «имидж» происходит от английского понятия «представление», «образ». Под имиджем в общепринятом смысле понимается впечатление, производимое конкретным человеком либо компанией, организацией, на окружающих. Обычно слово «имидж» применяют именно к людям. Происхождение понятия «имидж» очень точно характеризует его значение: имидж – это не то, чем человек является на самом деле, не совокупность его личностных характеристик, а образ, который создается в отношении этого человека у окружающих его людей, либо людей, создающих впечатление о нем с помощью средств массовой информации. Зачастую имидж человека очень сильно отличается от самой личности. В последние десятилетия вопрос формирования имиджа приобрел очень большое значение. Влияние человека на большую часть окружения осуществляется именно посредством имиджа, поэтому правильный выбор имиджа является залогом успеха многих мероприятий...
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...In spite of the benefit of internal ventures, the risks of failure are high, and even successful ventured takes many years to become profitable. In fact, the slow speed of internal ventures often causes managers to think seriously about acquisition when they want to diversify their firms. If a firm acquires an existing business, it gains immediate entrance into the new business area. Furthermore, if the acquired firm has been successful, the acquiring firm managers may feel there is less risk of failure. b. Merger and Acquisitions: some organizations choose to buy diversification in the form of acquisitions. They are often considered a “substitute for innovation”. Mergers occur ant time two organizations combine into one. Acquisition, where one organization buys a controlling interest in the stock of another organization or buys it outright from its owners, are the most common type of merges. Acquisitions are relatively quick way to: i. Enter new markets ii. Acquire new products or services iii. Learn new resource conversion process iv. Acquire needed knowledge and skills v. Vertically integrate vi. Broaden market geographically vii. Fill need in the corporate portfolio. A Few of Many Potential Problems with Mergers and Acquisitions High Financial Costs I. High premium typically paid by acquiring firms II. Increased interest costs. Borrowing money at high interest rate finances many acquisitions...
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...between needs, wants and demands and the various factors that influence human consumption. Monandniso Tursunova ID: 20111449 MKT 3140: Intermediate to Marketing Dr. Kim Chung 20.02. 2012 Outline 1. Introduction a) The concept of needs wants and demands. b) The factors influencing the consumption behavior 2. Body a) Maslow’s Hierarchy of needs b) The difference between the demands and wants 3. Conclusion a) Marketing reflects the needs and wants of customer b) Marketing shapes the needs and wants of customer c) My point of view about the marketing position A Penny Saved Is A Penny Earned. Different people have different preferences, opinions and tastes. Everyone is unique by its nature and characteristics. And to understand all these diversity marketing industry should put a lot of efforts. In order to satisfy their demands needs and wants they should face them directly. They have to make appropriate and even unusual approach to catch the attention of audience. First of all let’s look to the concept of needs, wants and demands. What are they?? And why marketers do worry about them a lot?? As we already mentioned needs, wants and demands are basic factors of marketing principles. Even though they are three simple words, they hold complex meaning behind them along with a huge differentiation factor. Generally a product can be defined on the basis of whether it satisfies a customer need, wants or demands. About...
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...Needs wants and demands are a part of basic marketing principles. Though they are 3 simple worlds, they hold a very complex meaning behind them along with a huge differentiation factor. In fact, A product can be differentiated on the basis of whether it satisfies a customers needs, wants or demands. Each of them is discussed in detail in this article Needs -Human needs are the basic requirements and include food clothing and shelter. Without these humans cannot survive. An extended part of needs today has become education and healthcare. Generally, the products which fall under the needs category of products do not require a push. Instead the customer buys it themselves. But in todays tough and competitive world, so many brands have come up with the same offering satisfying the needs of the customer, that even the “needs category product” has to be pushed in the customers mind. Example of needs category products / sectors – Agriculture sector, Real Estate (land always appreciates), FMCG, etc. Wants – Wants are a step ahead of needs and are largely dependent on the needs of humans themselves. For example, you need to take a bath. But i am sure you take baths with the best soaps. Thus Wants are not mandatory part of life. You DONT need a good smelling soap. But you will definitely use it because it is your want. In the above image, the baby needs milk but it WANTS candy Example of wants category products / sectors – Hospitality industry, Electronics, Consumer Durables etc,...
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...process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others * PHILIP KOTLER) ANY INTERPERSONAL AND INTER ORGANISATIONAL RELATIONSHIP INVOLVING AN EXCHANGE IS MARKETING . WILLIAM J. STANTON.) Explain its core concepts. Needs, wants and demands are the core concepts of marketing. These are basically inter related to each other which means needs which could be individualistic, social or physical arise due to a state of deprivation and have to be fulfilled for a basic human survival. Some human needs shaped by cultural and individual experiences and lifestyles take the form of wants. Ultimately demands are those sets of wants which are backed by the power to buy and could be related to many needs & wants. Other related concepts of marketing may include the Marketplace with exchange and the actual transaction as its base. The essence of Marketing is a transaction - an exchange- intended to satisfy human needs and wants.There are three elements in the marketing process : (A) MARKETERS (B)WHAT IS BEING MARKETED (C) TARGET MARKET This definition includes following core concepts: NEEDS, WANTS and DEMANDS --- PRODUCTS------ VALUE & SATISFACTION ---EXCHANGE & TRANSACTION ---MARKETS & MARKETERS. * NEED : A state of felt deprivation of some basic satisfaction ( Food, Clothing, Shelter, Belonging etc. ) * Needs - state of felt deprivation including physical,...
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...Examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these concepts. What are the implications of each on Build-A-Bear actions. Needs: Understanding needs as states of felt deprivation, not created by marketers but basic parts of the human makeup, we can say that Build-A-Bear customers demonstrate the individual need of self-expression, authenticity, creativity, empowerment, choice, individuality, freedom. They also demonstrate the underlying need that people have to entertain themselves. Wants: Although Build-A-Bearclients need to find a way to self-express and entertain themselves, they want to “step into a (...) genuine fantasy world organized around a child-friendly assembly line comprised of clearly labeled work stations”, where they can choose unstuffed animals from a bin, stuff them, include voice boxes, stitch them, dress them, name them, and even receive a birth certificate for their creation. This example is aligned with the idea that wants are the form human needs take as shaped by culture and individual personality. Demands: Giving their wants and resources, Build-A-Bear customers demand specific products that add up to the most valuable and satisfaction. Among the most relevant examples we can mention are both new store locations and accessories. “Mini-scooters, Hello Kitty bears, mascot bears at professional sport venues, and sequined purses” are also specific ideas that were interpreted as customers´...
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...Build-A-Bear's 1. Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear's actions? Answer. Demonstration of needs, wants, and demands that Build-A-Bear customers. Needs: Needs are basic human requirements. Build-A-Bear customers demonstrated the strong needs for: · Recreation · Entertainment · Individual choice · Self Expression Wants: Need become wants when they are directed to specific objects that might satisfy the need. Wants are shaped by the society. When children enter in Build-A-Bear store they step into “cartoon land” having child friendly assembly line comprised of clearly labeled work stations. When children choose unstuffed animal from bin, stuff them, add voice box, spa treatment, dress them and name process of creating a stuffed bear become their want. Demand: demand are wants for specific products backed by an ability to pay. Build-A-Bear actually puts customer ideas into practice. The ideas generated by customers are actually demand of customers. The ideas that become successful addition of Build-A-Bear are: · Mini scooter · Mascot bears · Sequined purses Implications of needs, wants, demand on Build-A-Bear action: It is most important for Build-A-Bear to distinguish between these three concepts. First of all they should identify the core needs of their customers. And then...
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...Comparison Paper Demand, Economics and Supply Demand This paper will be discussing the definitions of demands, economics and supply and what how they play a role in health care. The definition of Demand: “The amount of a particular economic good or service that a consumer or group of consumers will want to purchase at a given price. The demand curve is usually downward sloping, since consumers will want to buy more as price decreases. Demands for a good or service are determined by many different factors other than price, such as the price of substitute goods and complementary goods. In extreme cases, demand may be completely unrelated to price, or nearly infinite at a given price. Along with supply, demand is one of the two key determinants of the market price.” When it comes to demands in health care, we can look at scheduling. Patients will need to make an appointment to be seen, and scheduling can be done the same day or in the future depending on what the visit is for. If there is a high demand of patients and the supply is not there then patients will be scheduled on the Backlog Reduction Plan. These are schedules for the future with the intent to keep the workload down. Example: can another physician see a patient and how can the person be treated without having to come back. Health Care Economics 3 Term Comparison Paper Demand, Economics and Supply Demand When the demand is higher than the supply, then there needs to be a decrease...
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...Needs, wants and demands are the main concepts of marketing and the role of marketers is to satisfy people’s needs, wants, and demands. These key factors essentially influence human consumption. Because actually a product can be characterized on the basis of whether it meets people’s needs, wants and demands. That is why for marketers understanding of these factors is very important and all the time they should observe any changes in people’s needs, wants and demands. I think marketing should shape consumer’s needs and wants. I took this position because I believe that in fact nowadays marketing is creating consumers needs and wants by implementing various tools like researches, efficient application of the 4Ps of marketing and others. And in these essay I will distinguish people‘s needs, wants and demands and also I will try to justify my position. First of all, human’s needs are the most vital things that people need in order to survive. For example people need food, air, water, clothing, and shelter in order to sustain life and also have strong needs for creation, health, education, and entertainment. Needs are common to all and marketers can easily distinguish them. The need of hunger is similar for each person but the wants to satisfy this need will be different from person to person. I eat in order to satisfy my need for food but I prefer beshbarmak instead of pizza. Because the needs can be the same but the wants differ due to a diverse range of cultures, society, language...
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...1 Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions? It is very important for any company to fully understand their customers’ needs, wants, and demands in order to perfectly satisfy them, and consequently capture customer value in return. Needs are states of felt deprivations, they include basic physical needs, social needs, and individual needs. According to our case study, we can observe that the target customers of Build-A-Bear Company are children and consequently their parents. Examples of needs demonstrated by Build-A-Bear customers are: Children’s needs: 1-Playing, enjoy time, have fun, and exploring new things 2-Have a toy Parent’s needs: 1-Enrich their children experience 2-Utilize their children’s energy in a useful way Wants are basically needs that are shaped by culture and individual personality. Examples of wants that are demonstrated by Build-A-Bear customers are: Children’s wants: 1-To go to a convenient fantasy place where they can meet their favorable cartoon characters, and allow them to touch their dreams 2-To get a customized, personal toy of their favorable character Parent’s wants: 1-To enroll their children in a practice that will result in joy, and experience 2-To buy their children their favorable customized toy Demands are wants backed up by buying power. Examples of demands demonstrated by Build-A-Bear...
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...Supply Chain vs. Supply and Demand Model ECO372 Supply Chain vs. Supply and Demand Model In today's competitive economic industries, companies are taking strategic steps to solidify a stern supply chain to ensure overall growth in target markets. Companies must have products readily available in order to stay in business and to stay relevant amongst consumers. In the world where millions of consumers are making choices and control what they want to purchase and how often they want to do so strikes a need for more resources and productivity. Businesses are constantly evolving in an effort to become the leader in their industry to attract and appeal to as many people possible. Supply and demand are the key elements in establishing the ultimate value of a consumer product. There are several influential factors that can alter the demand and create changes in production by increasing or decreasing the overall supply. Seasons, trends, advertising and availability all provide a platform for business to act on the need of the consumer market. Supply Chain "A supply chain consists of all parties involved, directly or indirectly, in fulfilling a customer request. The supply chain not only includes the manufacturer and suppliers, but also transporters, warehouses, retailers, and customers themselves. Within each organization, such as manufacturer, the supply chain includes all functions involved in receiving and filling a customer request. These services include, but are not...
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...The core concept of marketing is divided into five: the consumers' needs, wants & demands; products and services; value, satisfaction and quality; exchanges, transactions and relationships; and markets. Needs may be defined with the deprivation of basic things needed for survival, wants are the things desired but are not explicitly needed in order to survive, demands are human wants supported with an exchange. Products may be things given in exchange for something else of value in order to satisfy a need or want, while services may be a product in the form of an activity. In order to be able to keep up with the market, it is important for the marketers to always be extra attentive with the needs and wants of their consumers. Marketing revolves around the exchange of anything of value that is able to satisfy a need or want. Costumer value may be the weigh of pros and cons of buying a product versus the amount spent on a certain product. Costumer satisfaction heavily relies on the performance of a certain product, and how impressed a consumer is with the product. The total quality management is a form of management in which a company constantly evolves in a way that improves the quality of their products, and services. For companies like this, it is important for them to have an excellent strategy in keeping their quality and monitoring their consumers, and be able to provide both marketing quality and production quality. Exchange is the process of obtaining a desired...
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...that there are two forms of wants exit in consumer demand. First is the individual’s want that never going to be reduced, although it always satisfied. Like a man is physically satisfied by fulfilling his stomach by eating food, but then he may want to watch TV to relax after finishing eating. The other form of consumer demand is that the consumer role that human plays. Human in this role always want to buy production to satisfy themselves. However, the two forms of wants will not exist as the modern advertising and salesman were brought into the economy, which brings in the theory of Galbraith-“The Dependence Effect”. He expounded that “As a society becomes increasingly affluent, wants are increasingly created by the process by which they are satisfied” (Galbraith, John Kenneth, p. 293). He thought that advertising manipulates human’s needs and create artificial needs for people, or in other words, modern advertising is used not for serving human’s needs purpose, but for creating new demands for them. For example, fancy jewelry always appears on the TV screen. The shinning appearances of the jewelry with the romantic background music, advertisers utilize the perfect visual effect and auditory effect to introduce how perfect their product is, so that attract consumers to buy it. Do people really need jewelry? The answer would be no. The need that people have on jewelry is because of the advertising effect. The advertising makes people think that they need the jewelry for beauty purpose...
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...Ch-1 Role of marketing Topic Outline □ What Is Marketing? □ Understand the Marketplace and Customer Needs/ Elements of Marketing □ Marketing Management Philosophy □ Marketing Management is Demand Management □ Function of Marketing □ The Scope of Marketing □ What Is Marketing? => Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return. [Philip Kotler & Armstrong] Marketing is a process of planning and executing the conception, pricing, promotion and distributing of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. [American Marketing Association] □ Understand the Marketplace and Customer Needs/ Elements of Marketing Core Concepts/Elements of Marketing □ Customer needs, wants, and demands □ Market offerings □ Value and satisfaction □ Exchanges and relationships □ Markets # Core marketing process: [pic] Customer Needs, Wants, and Demands |Needs |states of deprivation | | |-Physical- food, clothing, warmth, safety | | |- Social- belonging and affection ...
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...that is engaged in a vast number of activities by both persons and organizations. It has become an increasingly vital ingredient in the success of a business. Good marketing is the result of careful planning and execution. There are two sides to marketing – the formulated side and the creative side. It is important to lay the foundation in marketing concepts, tools, frameworks and issues of the formulated side while at the same time instil the real creativity and passion for marketing, as we shall come to see in this chapter. Social Definition of Marketing Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. Marketing is increasingly becoming an important function in all organizations to ensure that demand for a product or service persists along with customer retention. Scope of Marketing A good marketer must be able to answer the following questions: What is Marketing? The formal definition of marketing is, Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders. What is Marketed? Some of the common entities that are marketed are goods, services, events, experiences, persons, places, properties, organizations, information and ideas. Chapter 1 - Understanding Marketing...
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