Nespresso Coffee Shop

In: Business and Management

Submitted By arshadshahzad
Words 2190
Pages 9
Nespresso coffee shop
Salalah

Name: __________________________
ID: ______________________________

Table of Contents Executive summary 2 Company Summary 3 Product/ Services Summary 5 Strategies – Marketing & Sales 7 Management Summary 8 Organizational Chart 9 Financial Statements 10 Balance sheet 12 Feasibility Business Idea and its suitability to Oman 12 Conclusion 13

Executive summary
Nespresso coffee shop is a coffee shop that is located in Salalah exactly in the Alsaada north . That is a complete list of moderately priced "comfort" food influenced by Arab cooking traditions but on the basis of time-honored recipes from around the world. Section of the cafe and Nespresso coffee shop features a cafe with candy bar, and magazines, and space for live performers. This shop is basically the franchise that was introduced by the Nespresso the international brand of Coffee. This Coffee shop was not till now available in Salalah Oman. So, the opening of Salalah branch will provide a unique taste of coffee of an international brand.
This business plan offers financial institutions an opportunity to review our vision and strategic focus. It also provides a step-by-step plan for the business start-up, establishing favorable sales numbers, gross margin, and profitability.
This plan includes chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.

Company Summary
The "Nespresso coffee capsule" is a product invented by the Nespresso company in 1976 and marketed from 1986. The capsule, positioned on the market of coffee in pods, is composed of an aluminum coating. A food film to separate packaging aluminum coffee contained in the capsule. Its operation is to puncture the top of the capsule when it inserted in the machine. Water is then pumped and sent under high…...

Similar Documents

Coffee Shop Term Paper

...Chapter 1 Executive Summary Executive Summary CoffeeTIME is not just another coffee shop. In a world that never sleeps, we all need time to pause and unwind. Whether it’s a business or a romantic meeting, gathering of friends or relaxing on your own, reading a book or surfing the net, CoffeeTIME will provide you with the perfect backdrop. Our friendly staff will make you a coffee to suit your taste, mood or occasion. Our snacks and desserts will restore your energy and compliment the drink of your choice. For those in a rush we will pack it all, so you can enjoy your favourites on the move. CoffeeTIME is the place where we understand you, so you can come out refreshed and ready for the road to your success. CoffeeTIME is your lifestyle, built around a delicious aroma of a freshly made cup of coffee. Founders Cydtahdel Layug is the founder of CoffeeTIME. She exhibits enthusiasm and abilities of a promising entrepreneur in the future. Paulo Gopez and Hilrome Gonzales are also one of the idea generators for the success of team and the business. The chosen location for CoffeeTIME coffeeshop is in one of the hearts of the Metro—Tomas Morato, a commercialized place fit for the business. The partnership will contribute to a total of P4,500,000 for capital investment. The projected sales for the first year is P24,820,000 with Net Income of P6,327,467.22. The business expects a 20% increase in sales within the first 2......

Words: 5880 - Pages: 24

Mama's Coffee Shop

...Lesson #4 Mama's Coffee Shop  Carla Verastegui  Mama's Coffee Shop_1    Planning Start:  8/5/13 Finish: 8/5/13 Res:     Quote Project Start:  8/5/13 Finish: 8/5/13 Comp: 0% Hardware Start:  8/5/13 Finish: 8/5/13 Res:     Sun 8/4/13 Design Start:  8/5/13 Finish: 8/7/13 Comp: 0% ID:   1 Dur: 3 days ID:   2 Dur: 1 day ID:   3 Dur: 1 day ID:   4 Dur: 1 day Cables Start:  8/5/13 Finish: 8/5/13 Res:     ID:   5 Dur: 1 day ISP Start:  8/5/13 Finish: 8/5/13 Res:     ID:   6 Dur: 1 day Project Approval Start:  8/5/13 ID:   7 Finish: 8/6/13 Dur: 2 days Comp: 0% Hardware Materials Order/Receive Start:  8/5/13 ID:   8 Finish: 8/16/13 Dur: 10 days Res:     Cables Materials Order/Receive Start:  8/5/13 ID:   9 Finish: 8/16/13 Dur: 10 days Res:     ISP Order/Receive Start:  8/5/13 ID:   10 Finish: 8/5/13 Dur: 1 day Res:     Permits Milestone Date: 8/7/13 ID: 12 ISP Installation Milestone Date: 8/28/13 ID: 11 Intallations Start:  8/5/13 Finish: 8/12/13 Comp: 0% ID:   13 Dur: 6 days Cable Start:  8/5/13 Finish: 8/7/13 Res:     ID:   14 Dur: 3 days Hardware Start:  8/5/13 Finish: 8/6/13 Comp: 0% ID:   15 Dur: 2 days Software Start:  8/5/13 Finish: 8/5/13 Res:     ID:   16 Dur: 1 day Testing Start:  8/5/13 Finish: 8/6/13 Comp: 0% ID:   17 Dur: 2 days Computers Start:  8/5/13 Finish: 8/5/13 Res:     ID:   18 Dur: 1 day POS Start:  8/5/13 Finish: 8/5/13 Res:     ID:   19 Dur: 1 day Systems Approval......

Words: 454 - Pages: 2

Coffee Shop

...Coffee Shop Management 404 Communication Plan A. General Information Prepared by: Jamie Burgeson, Amy Aubin, Tonia Bertolucci, Belinda Biddle, and Cynthia De La Torre Date: August 25, 2013 Authorized by: Project Description (Summary) Our mission is to create a coffee shop that makes our customers feel comfortable and at home and a product that tastes great with a value that no one can beat. We have a passion for serving delicious specialty coffee. When a customer walks into our shop we want them to feel welcomed into a relax atmosphere where they can enjoy fresh brewed, delicious gourmet coffees and treats. The design of our coffee shop will have comfortable seating; booths and tables, surrounded by calming colors. The lighting will be good enough to work yet not too bright for those who want a tranquil peaceful environment. It is our intent to offer free Wi-Fi, loyalty cards; as well as other perks to keep customers coming back; a place that is great for studying or working on projects; a place to meet friends or just simply to relax with our fresh brewed, delicious gourmet coffees. We will also provide a pamphlet with information explaining what makes our coffee so good; how we freshly roast and ground the coffee and how our coffee is handpicked and not mass produced; all of which makes our coffee stand out from our competitors. B. Stakeholder List All Stakeholders are located in the same geographical locations Stakeholder Name /......

Words: 984 - Pages: 4

Coffee Shop Feasibility

...A Feasibility study on “Coffee Ko” Coffee Shop In Partial Fulfillment of requirements for the subject Principles of Management For the degree of Bachelor of Science in Hotel and Restaurant Management At STI – College Quezon Avenue By: Eric B. Buquis Jake Christian Z. Escobar Carl Justin Oliquino Michaela D. Santo October 2013 TABLE OF CONTENTPROJECT BACKGROUND * Company Vision & Mission ……………………………………………………… * Name of the Business……………………………………………………………… * Logo/Rationale…………………………………………………………………….. * Type of business…………………………………………………………………… * Proposed Location ………………………………………………………………... * Project Description ……………………………………………………………….. * Project Proponents/Share of ownership………………………………………….CHAPTER I: Marketing Aspect * Visibility…………………………………………………………………………… * Accessibility to Target Market …………………………………………………. * Accessibility to Raw Materials ………………………………………………….. * Accessibility to Utility Service Providers……………………………………….. * Market Analysis…………………………………………………………………. * Market Survey result……………………………………………………………. * Competitors……………………………………………………………………… * Analysis of Competitors…………………………………………………………..CHAPTER II: Technical Aspect * Land area Description …………………………………………………………… * Layout………………………………………………………………………….. * Equipment/Materials …………………………………………………………. * Pricing Method/Recipe Quantification………………………………………. CHAPTER III: Management Aspect * Organizational Chart………………………………………………………….. * Forms of......

Words: 5123 - Pages: 21

Coffee Shop

...assignment: Starbucks and Highlands coffee Date: 11/09/2013 Teacher’s name: Paul McAfee 1) Starbucks Mission Statement: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” [ (Starbucks, NA) ] 2) Highlands Coffee’s mission (in Vietnam): “to bring world class retail experiences to Vietnam, through the creation of Company owned brands and partnerships with leading international brands.” [ (Highlands, NA) ] We can see that Starbucks focuses on the experiences of individual customer, while Highlands Coffee tends to create their brands to bring world retail experiences to Vietnam. 3) Prices: There are different prices from products in both stores. The average price of Starbucks product is about 70 000 VND (~ 3.3 USD) to buy a cup of coffee made by Arabica beans, which is planted at altitudes of over 600m. However, it costs about 100 000 VND (~ 4.73 USD) to buy a Vietnamese coffee cup that you can buy everywhere in Vietnam with very cheap prices. Products: There are 3 main product lines in Starbuck, including drinks, foods and nutrition. It means that Starbucks tends to serve a range of customers. In contrast, Highlands Coffee only focuses on their main product which helps Highland Coffee attracts more customers who are interested in coffee. Different international business strategy: Generally, we can see that Starbucks wants to expand their market by providing more products, while Highlands Coffee wants to extent......

Words: 335 - Pages: 2

Coffee Shop Analysis

...Question HOW CAN WE MARKET OUR BRAND OF COFFEE IN COMPARISON TO OTHER ESTABLISHED PLAYERS IN THE MARKET TO EARN A MARKET SHARE OF ATLEAST 20% BY THE 1ST YEAR? Introduction According to our research questions, we have framed a questionnaire and conducted a survey in Liverpool Street, London. According to the survey conducted, we present you the collected data. Types of Coffee Consumed The aim of our first question is that we should know whether he/she who is answering our questions is a coffee fanatic or at least a person who loves drinking coffee on a regular basis .If so, “What their favorite coffee is”. The answer, which we analyzed and represented in the graph below shows most people like to have “Cappuccino and latte”. Favorite Coffee Shops The second question that we put across to people was “Which is your favorite coffee shop” .The answer was obvious as most people selected Starbucks as their favorite coffee shop. Now we have identified who our main competitor in Liverpool Street is. Will People try new coffee shops? We were very much inquisitive to know whether people in and around Liverpool Street are interested in trying a new coffee brand. We got to know many people were interested in trying a new coffee shop in Liverpool Street. This shows that it is easy for us to get customers for the new coffee shop. This result gives us a positive probability that they might prefer it more, than any other coffee shop that they have been visiting very......

Words: 373 - Pages: 2

Coffee Shop

...marketing plan for Fortune coffee and cake shop which is a family business. The family is interested in setting up a retail outlet at 200 King Street, Aberdeen because of the closeness to University of Aberdeen, Unite student hostel, Robert Gordon University student hostel and the presence of corporate offices like First Nation bus headquarters, Police Scotland office and others. The major sources of information and data are textbooks, journals, internet and personal interview. The marketing plan is divided into four sections: the situation analysis which comprises of the overview of the coffee industry, pestle and swot analysis, swot matrix and competition, key issues identified and assumptions, market segmentation, targeting and positioning and the application to the coffee and cake shop. In conclusion, the marketing plan will help the investors to identify their potential customers, segment the market , target the units and position the products in their mind. 2.0 SITUATION ANALYSIS The situation analysis is the process through which a business organization can recognize its own strength and weakness .It is also a way of aiding management to select a position in that environment. (Kotler 2009). Coffee drinking has increased in United Kingdom over the last ten years. The retail coffee outlets is doing fine the United Kingdom because of the nature of the climate with a long rainy season and cold .So, it is very conducive for the intake of hot coffee. In addition,......

Words: 3277 - Pages: 14

Cikgu Burn Coffee Shop

...Cikgu Burn’s Coffee Shop Cikgu Burn’s coffee shop sat beside an old trunk road between the towns of Parit Buntar and Nibong Tebal. Twenty years ago, in 1991, the traffic was heavy with lorries carrying loads of rice from the paddy fields nearby. Now, more and more young people were moving to the towns and paddy fields are lying fallow with no one left to tend to them. The only ones left were like Cikgu Burn, those who were retired and surviving on their pension, complaining of the winds of change that have swept the land since the ‘good old days’. Twenty years ago, the coffee shop was the center of Kampung Teretak life, where everyone gathered to share news and made business deals that had created the prosperous Perak of today. Cikgu Burn had seen much changes since he started the business in 1974. At first, it was only a small operation minded by his wife which he took over in the evening after his job at the school nearby. The shop was a way to supplement his income and had helped him raise four children, Raslan, his eldest son, Rosnah and Rahmah, his two daughters and the youngest, Rahim. He also knew as a teacher he couldn’t depend on his pension after his retirement. Now, only Raslan has stayed with him. His loving wife passed away in 2003. He was grateful that she had been there to see his daughters safely married and now staying in the big city of Kuala Lumpur. He was also grateful that she was not around long enough to see their youngest son making a mess......

Words: 1076 - Pages: 5

Coffee Shop Marketing Plan

...Competitive Advantage 4 Strategic Plan, Part II: SWOTT Analysis 6 Introduction 6 SWOTT 6 Buday’s Sweet Temptations Café SWOTT Table 7 External Forces 8 Internal Forces 10 Economic and Legal/Regulatory Trends 11 Adapting to Change 11 Supply Chain Operation 12 Issues and/or Opportunities 12 Conclusion 12 Balanced Scorecard 14 Financial 16 Internal Business Process 16 Customer 17 Learning and Growth (Employees) 17 Communication Plan 18 Communication Plan Table 19 Conclusion 21 References 22 Strategic Plan Part 1: Business Concept Buday’s Sweet Temptations Cafe Buday’s Sweet Temptations Café will be a neighborhood café and catering business offering specialty chocolates, baked goods, sandwiches, and gourmet coffee and other assorted drinks; and it will be an online virtual café that offers products for sale through a sophisticated website. The business will be designed to be a meeting place and a focal point for the community in person and online; as well as a resource for organizing and creating special events in and around the city of Long Beach, California. Mission The mission of Buday’s Sweet Temptations Café is to provide a happy, comfortable little corner of contentment in our cozy café, and online in our friendly little website. Buday’s will accomplish this with integrity, quality and sustainability at every step, and in everything we do. Vision The vision of Buday’s is to be the bustling hub of our neighborhood with......

Words: 3944 - Pages: 16

Literature Review - Coffee Shops

...Literature Review The power of a man’s mind is directly proportioned to the quantity of coffee he drinks. – Sir James Mackintosh UK is one of the highest importers of Coffee in the world (International Coffee Organization, 2011). Considering the large population in the UK, Coffee is the third favorite non-alcoholic drink. The coffee shop market recorded an estimated 3.5% increase in sales between 2013 and 2014 to an estimated £1.45 billion. Nearly three quarters (73%) of consumers have purchased hot drinks out of home in the three months to September 2014, with Costa Coffee enjoying the highest usage reflecting its widespread store portfolio. As of December 2014, Costa Coffee with over 1840 outlets has the highest number of outlets in the UK followed by Starbucks with 731 and Cafe Nero with 548. Currently there are various new brands competing with these big players in the coffee shops industry. Pret a Manger being one of them currently has over 300 outlets in the UK. A persistent challenge for coffee shops is to expand business beyond the morning and early afternoon hours. Out-of-home hot drinks remain on popular demand in terms of spending in UK. However, the fact that overall usage of coffee shops has remained consistent between 2013 and 2014, despite the UK’s improving economy, means that many operators are currently failing to translate rising consumer confidence into considerable uplifts in footfall. Moving on to specific locations, Liverpool Station is...

Words: 722 - Pages: 3

Local Coffee Shop

...Project Name | Kahula Coffee Grand Opening | Project Number | | Project Team | Breanna Khanbalinov | Prioritization | | Owner(s) | | Start Date: | July 19, 2015 | Scheduled Completion Date: | August 25, 2015 | Mission/ Purpose | Kahula Coffee is a Hawaiian coffee shop that expects the grand opening to have an island feel and welcoming vibe. Kahule Coffee focuses on keeping its customers relaxed as they purchase their coffee. The purpose of the grand opening is to show the community that they are open for business and have a wide variety of tasty coffees. | | ProjectDescription and Project Product | This project is going to assist the owners of Kaluha Coffee in having a spectacular grand opening. Kaluha Coffee shop owners are expecting to have party decorations that relate to Hawaii. The project would entail creating a schedule, determining the types of activities customers would have available, ensuring that Kaluha Coffee has sample stations, etc. | | Objectives | The objective of this project is to prepare a grand opening for Kaluha Coffee and in doing so maintain the budget of six thousand dollars, create the desire for at least seventy people to attend, and ensure that the presentation of product is in the theme of Kaluha Coffee. | | Business Need | This project is a great opportunity to generate revenue and expand our business in the area. This coffee shop is located in a new business oriented area to which many new local shops are......

Words: 771 - Pages: 4

Leon Baxter’s Coffee Shop

...Leon Baxter, a stint banker for 20 years decided to open a world class coffee of his dreams that offered coffee and wine with high quality and large number of customisation by offering 39 new flavours of coffee. Leon attended National Coffee associations conferences since 1993 and was also involved in fair trade and sustainable harvest moments much earlier then the modern chain coffee shop retailers. Investing most of his savings in renting a place in Washington, DC on Capitol Hill for his world class coffee shop. Leon discussed his venture of coffee shop with his best friend and potential partner in his coffee venture and the possible ways of implementing his coffee shop and various services and products that the shop will offer to its customer while managing the cost and the limited resources of the shop by strategically planning to utilise them in most efficient manner and not over or under utilising the resources and also satisfying the needs of the customers. Leon’s coffee shop uses various concepts of process management by managing the resources, tasks and activities of the shop. Developing strategies to achieve higher throughput of the services and products. The business model of coffee shop focuses on customer intimacy and operational excellence. Every business organisations have to manage their resources, stakeholders and make improvement in their business processes to increase the outcome or throughput of the process. Bharat Exim consultancy is a......

Words: 303 - Pages: 2

Coffee Shop Analysis - Planet Coffee

...BEYOND THE COFFEE CUP A Quantitative Study on Planet Coffee Measuring Customer Satisfaction, Brand Response, and Brand Relationship ADV2103 Market Research and Brand Insights Bashar Sulaiman Hadeel Sakkijha Henrique Esper Jsajm Quino Olabode Bode-George December 8, 2015 Brand Management Program Algonquin College of Applied Arts & Technology Ottawa, Ontario Table of Contents Executive Summary ........................................................................................................................ 3 Background of the Study ................................................................................................................ 4 The Brand Equity Problem & Research Purpose ............................................................................ 5 Research Target (Sampling Plan) ................................................................................................... 7 Research Methodology &Approach ............................................................................................... 7 Secondary Research Summary ....................................................................................................... 8 Primary Research Findings ........................................................................................................... 10 Customer Satisfaction ............................................................................................................... 12 Brand Response &......

Words: 7022 - Pages: 29

Nespresso Coffee Shop

...Nespresso coffee shop Salalah Name: __________________________ ID: ______________________________ Table of Contents Executive summary 2 Company Summary 3 Product/ Services Summary 5 Strategies – Marketing & Sales 7 Management Summary 8 Organizational Chart 9 Financial Statements 10 Balance sheet 12 Feasibility Business Idea and its suitability to Oman 12 Conclusion 13 Executive summary Nespresso coffee shop is a coffee shop that is located in Salalah exactly in the Alsaada north . That is a complete list of moderately priced "comfort" food influenced by Arab cooking traditions but on the basis of time-honored recipes from around the world. Section of the cafe and Nespresso coffee shop features a cafe with candy bar, and magazines, and space for live performers. This shop is basically the franchise that was introduced by the Nespresso the international brand of Coffee. This Coffee shop was not till now available in Salalah Oman. So, the opening of Salalah branch will provide a unique taste of coffee of an international brand. This business plan offers financial institutions an opportunity to review our vision and strategic focus. It also provides a step-by-step plan for the business start-up, establishing favorable sales numbers, gross margin, and profitability. This plan includes chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan. Company Summary The......

Words: 2190 - Pages: 9

Coffee Shop

...Southern Style Coffee Shop The following paper will focus on the start up of a coffee shop named Southern Style Coffee Shop. This paper will provide the project scope and management aspects of starting the coffee shop. The paper will successively present the steps required for starting the coffee shop, starting with an analysis of the target segment of customers and the coffee shop’s specific features, continuing with the project’s objectives and other specific issues, like project scope management, methods for ensuring the project’s success, the project’s scheduling and communication management, as well as several recommendations aiming at presenting some ideas that will lead to the coffee shop’s success on a short and long term basis. The reason I chose to write on the Project management of opening a coffee shop is because I have a knack for running my own business and a coffee shop would be a prevalent business to become successful in. Opening a coffee shop will also give me the opportunity to market the business on a national platform and this subject offer me plenty of reference material and information to create a successful marketing objective. The basic services of the new coffee shop will include offering all kinds of coffee, satisfying any customer, from simple customers to very sophisticated ones. Additional services refer to chocolate, which is considered by some to be going hand in hand with coffee. Therefore, the new coffee shop will also......

Words: 1287 - Pages: 6