Premium Essay

Nestle Business Policy

In:

Submitted By bongky18
Words 7384
Pages 30
Group members:
AberAhmed
Alice Chen YuXin
Bong Kern Yih
DongHyunKim
Edward Setyadarma
Salman Kamani

Executive Summary
Nestlé is currently the biggest food and beverages (F&B) company in the world. The company has a long-standing history of 140 years and a business portfolio comprising of more than 140 brands under the umbrella of Nestlé. One of Nestlé’s cash cow product lines is the ice cream. Popular household ice cream brands under Nestlé include Häagen-Dazs, Movenpick and Dreyer’s.
Nestlé acquired its financial prowess and brand equity from a few sources. Firstly, Nestlé possesses an unmatched R&D capability enabling them to research on new ice cream products to satisfy consumers’ needs and retain their loyalty. In addition, Nestlé also has a huge resource pool, which they can utilize to expand their product lineup and business portfolio through various merger and acquisitions.
Nestlé entered into the US premium ice cream market in 2002 through the acquisition of Dreyer’s ice cream followed shortly by Movenpick in Switzerland and Häagen-Dazs. This acquisition allowed Nestlé to venture into highly desirable niche premium market and expand their global coverage. It was not long before Nestlé overtook Unilever as the biggest ice cream manufacturer in 2011, in terms of both sales volume and market share (Nestlé: 17.5% vs Unilever: 16%).
Switzerland, despite being Nestlé’s home market, did not provide a significant inflow of revenue. On the other hand, Nestlé derived most of its revenue from foreign markets which it has penetrated into, for example the USA and Europe. When news of the booming financial market in Asia went viral, Nestlé did not lack to expand its influence into emerging markets in Asia, especially China whereby they sell ice cream to cater for the local taste through its multidomestic corporate strategy.
Opportunities

Similar Documents

Premium Essay

Marketing

...TABLE OF CONTENT 1.1 Understand the organizational purposes of business ……………………...………... 2 Vision….….………………………………………………………………………..…2 Mission..…….…………………………….....….………………….............................2 Objective……..…………………...…………………………………………………..3 Goal……….……………………..…...……………………………………………….3 2.1 Economic systems attempt to allocate resources effective………………..………......4 Economy market………..……………………………………………………………..4 Command market………….…….………………………………………………….....4 Mixed market……………...………..…………………………………………………4 2.2 The impact of fiscal and monetary policy on business organizations …….....…..…...6 Fiscal policy…....…………..…………………………………………………………6 Monetary policy………………………………………………………………………6 2.3 The impact of competition policy …………………………………………………....8 1.1Understand the organizational purposes of business. A) Vision Vision is the organization aims to grow in the future. It is seen as the key for any company or business want to achieve certain success. Nothing was ever created without a vision. It guides and gives organization direction and purpose, and can serve as a powerful motivate for it. For example: At Nestlé, Nestle believe that research can help them make better food so that people live a better life. Good Food is the primary source of Good Health throughout life. Nestle strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological...

Words: 2550 - Pages: 11

Premium Essay

Hrm Is One of Best Cource of Bba Program. and It Also Help Full for Recruitment and Selection

...The Nestlé Human Resources Policy © October 2002, Nestec Ltd., Human Resources Department Concept and design: Nestec Ltd., B-COM , Corporate Identity and Design, Vevey, Switzerland Printed by Neidhart + Schön AG, Zurich, Switzerland The Nestlé Human Resources Policy Table of Contents 2 4 5 6 8 9 10 11 14 15 The Nestlé human Resources Policy A shared Responsibility Dealing with People Joining Nestlé Employment at Nestlé Work/Life Balance Remuneration Professional Development Industrial Relations HR Organisation The Nestlé Human Resources Policy The Nestlé Human Resources Policy This policy encompasses those guidelines which constitute a sound basis for efficient and effective HR Management in the Nestlé Group around the world. They are in essence flexible and dynamic and may require adjustment to a variety of circumstances. Therefore its implementation will be inspired by sound judgement, compliance with local market laws and common sense, taking into account the specific context. Its spirit should be respected under all circumstances. As Nestlé is operating on a worldwide basis, it is essential that local legislation and practices be respected everywhere. Also to be considered is the degree of development of each market and its capacity to advance in the management of their human resources. Should any HR policy conflict with local legislation, local legislation will prevail. These policies are addressed to all those who have a responsibility in managing people as well...

Words: 3770 - Pages: 16

Premium Essay

Nestle

...History The key factor which drove the early history of the enterprise that would become The Nestlé Company was Henri Nestlé's search for a healthy, economical alternative to breastfeeding for mothers who could not feed their infants at the breast. In the mid-1860s Nestlé, a trained pharmacist, began experimenting with various combinations of cow's milk, wheat flour and sugar in an attempt to develop an alternative source of infant nutrition for mothers who were unable to breast feed. His ultimate goal was to help combat the problem of infant mortality due to malnutrition. He called the new product Farine Lactée Henri Nestlé. Nestlé's first customer was a premature infant who could tolerate neither his mother's milk nor any of the conventional substitutes, and had been given up for lost by local physicians. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life and within a few years, Farine Lactée Nestlé was being marketed in much of Europe. Henri Nestlé also showed early understanding of the power of branding. He had adopted his own coat of arms as a trademark; in Swiss German, Nestlé means 'little nest'. One of his agents suggested that the nest could be exchanged for the white cross of the Swiss flag. His response was firm: "I regret that I cannot allow you to change my nest for a Swiss cross .... I cannot have a different trademark in every country; anyone can make use of a cross, but no-one else may use my coat...

Words: 12237 - Pages: 49

Premium Essay

Nestle

...Doing Better by the Environment A Nestlé case study Introduction The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that must be shared between the public, governments and the private sector. Following years of work on environmental issues dating back to the 30's, in 1996 the Nestlé Environmental Management System (NEMS) was introduced which consolidates all environmental measures taken by the Nestlé Group. NEMS is now used to ensure continuous improvement in Nestlé's environmental performance covering all its business activities. This case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A., the world's leading food company, developed a policy and current business practices that reduce the company's effect on the environment. Sustainable Development The latter part of the twentieth century saw an increasing concern for the environment. The concept of sustainable development (as defined by the World Commission on Environment and Development in 1987) is: "development that meets the needs of the present generation without compromising the ability of future generations to meet their own needs." There are many views about the nature of sustainability. In its simplest form it is about ensuring a better quality of life for everyone, now and for future generations. To achieve this, sustainable...

Words: 1803 - Pages: 8

Free Essay

Nestle Porter

...Journal of Business Strategy THE NESTLE BOYCOTT: IMPLICATIONS FOR STRATEGIC BUSINESS PLANNING Rafael D. Pagan, Jr. Article information: To cite this document: Rafael D. Pagan, Jr., (1986),"THE NESTLE BOYCOTT: IMPLICATIONS FOR STRATEGIC BUSINESS PLANNING", Journal of Business Strategy, Vol. 6 Iss 4 pp. 12 - 18 Permanent link to this document: http://dx.doi.org/10.1108/eb039126 Downloaded on: 10 January 2015, At: 02:12 (PT) References: this document contains references to 0 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 1761 times since 2006* Users who downloaded this article also downloaded: Downloaded by UNIVERSITY OF HUDDERSFIELD At 02:12 10 January 2015 (PT) N. Craig Smith, (1987),"Consumer Boycotts and Consumer Sovereignty", European Journal of Marketing, Vol. 21 Iss 5 pp. 7-19 http://dx.doi.org/10.1108/EUM0000000004694 N. Craig Smith, (1989),"Consumer Boycotts", Management Decision, Vol. 27 Iss 6 pp. - http://dx.doi.org/10.1108/ EUM0000000000050 Edmund S. Muskie, Daniel J. Greenwald, (1986),"THE NESTLE INFANT FORMULA AUDIT COMMISSION AS A MODEL", Journal of Business Strategy, Vol. 6 Iss 4 pp. 19-23 http://dx.doi.org/10.1108/eb039127 Access to this document was granted through an Emerald subscription provided by 422267 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose...

Words: 4361 - Pages: 18

Premium Essay

Marketing

...:) www.studentsgoonline.blogspot.com PHASE 1 Executive summary: Nestle has been serving this world for over one hundred and thirty years. It has differentiated itself through its high quality product mix and positioned itself as health and Nutrition Company while targeting the health conscious people throughout the world. Nestle started its operations in Pakistan back in1988, by acquiring a diary company MILKPAK LTD, when people of Pakistan actually needed it. Since Pakistan is the fifth world’s largest milk producing country therefore Nestle deals mainly in dairy products. Moreover it also sells juices, chocolates, prepared food like noodles, baby food, infant formula milk and breakfast cereals in Pakistan. Nestle is a low cost leader with its efficient operations hence it provides its customers with high quality products and sells them at a premium price. Therefore it is earning good profits. Nestle has set its manufacturing plants at in Karachi, Lahore, Islamabad and Kabirwala. The milk processing plant at Kabirwala district is the Nestlé’s world largest milk processing plant. When nestle introduced its products in Pakistan people were neither aware nor accustomed to them. Therefore nestle ran an extensive marketing campaign to educate people and create a need for its products. Pakistan is a land where fresh eatables are readily available. Nestle should sell the same quality of products in Pakistan as it sells abroad. It should also introduce...

Words: 11858 - Pages: 48

Premium Essay

Nestle

...[pic] PROFILE OF THE COMPANY Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Sales at the end of 2004 were CHF 87 bn, with a net profit of CHF 6.7 bn. We employ around 247,000 people and have factories or operations in almost every country in the world. [pic] The Company's strategy is guided by several fundamental principles. Nestlé's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives. BACKGROUND  Nestle was promoted by Nestle Alimentana, Switzerland, a wholly owned subsidiary of Nestle Holdings Ltd., Nassau, Bahama Islands. Nestle is one of the oldest food MNC operating in India, with a presence of over a century. For a long time, Nestle India’s operations were restricted to importing and trading of condensed milk and infant food. Over the years, the Company expanded its product range with new products in instant coffee, noodles, sauces, pickles, culinary aids, chocolates and confectionery, dairy products and mineral water. Nestle was incorporated as a limited company in 1959. In 1978, the Company issued shares to the Indian public to reduce its foreign holdings to 40%. Its name...

Words: 5039 - Pages: 21

Premium Essay

Marketing

...Mandatory September 2011 The Nestlé Management and Leadership Principles Principles Mandatory September 2011 Issuing authority Chief Executive Officer Target audience All employees Approver Executive Board of Nestlé S.A. Repository All Nestlé Principles and Policies, Standards and Guidelines can be found in the Centre online repository at: http://intranet.nestle.com/nestledocs Copyright All rights belong to Nestec Ltd., Vevey, Switzerland. © 2011, Nestec Ltd. In case of doubt or differences of interpretation, the English version shall prevail. Design Nestec Ltd., Corporate Identity & Design, Vevey, Switzerland Production Altavia Swiss Paper This report is printed on BVS, a paper produced from well-managed forests and other controlled sources certified by the Forest Stewardship Council (FSC). Table of contents 3 4 5 6 7 CEO message Nestlé – A people-inspired company Leading the “Nestlé way” A decentralised and aligned organisation A mutual commitment The Nestlé Management and Leadership Principles 1 2 The Nestlé Management and Leadership Principles CEO message Nestlé – over its long historical development from a small town operation to the world’s leading Nutrition, Health and Wellness company – has demonstrated an exceptional capability to adapt to an ever-changing external environment. The core values and principles that have guided this journey and are fundamental to our Company’s success are articulated in the Nestlé Management and Leadership...

Words: 1525 - Pages: 7

Premium Essay

Nestle

...INTRODUCTION OF NESTLE Nestle is the leading FMCG company of Switzerland established by Henri Nestle. Nestle is serving worldwide with its more than 500 factories in 86 countries comprising almost all continents. Nestlé’s product portfolio is more than 500 products all over the world serving best to their customers. Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of family that are so essential to life. The first product made by Henri Nestlé, a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestlé was being sold in much of Europe. Nestlé has been serving Pakistani consumers since 1988, when the parent company, the Switzerland-based Nestlé SA, first acquired a share in Milk pack Ltd.(1) Nestlé is committed to the following Business Principles in all countries, taking into account local legislation, cultural and religious practices: • Nestlé's business objective is to manufacture and market the Company's products in such a way as to create value that can be sustained over...

Words: 3026 - Pages: 13

Premium Essay

Nestle Environment

...environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that must be shared between the public, governments and the private sector. “development that meets the needs of the present generation without compromising the ability of future generations to meet their own needs.” This case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A., the world’s leading food company, developed a policy and current business practices that reduce the company’s effect on the environment. Following years of work on environmental issues dating back to the 30’s, in 1996 the Nestlé Environmental Management System (NEMS) was introduced which consolidates all environmental measures taken by the Nestlé Group. NEMS is now used to ensure continuous improvement in Nestlé’s environmental performance covering all its business activities. There are many views about the nature of sustainability. In its simplest form it is about ensuring a better quality of life for everyone, now and for future generations. To achieve this, sustainable development is concerned with achieving economic growth alongside the protection of the environment and also at the same time making sure that these economic and environmental benefits are available to everyone. These...

Words: 2004 - Pages: 9

Free Essay

Nestle

...Nestle: Sustaining Growth in Mature Markets Describe the characteristics of each of the following elements in the Current Competitive Landscape: Globalization, Technology, Knowledge, Strategic Flexibility, Quality, and Profit Pool. Nestle’ recognizes that increasing globalization is leading to the development of more and more international recommendations. Although, as a general rule, these recommendations are addressed to governments they inevitably impact on business practices. [ (Brabeck-Letmathe, 2004) ]. The internet is changing the way of doing business. It concerns business-to-business relations and also the Company’s interaction with consumers. In this respect nestle’ S.A. has an Internet Privacy Policy which is available on the Corporate Website. This policy aims to protect the privacy of the users; it covers, for instance, the accessing, deleting or correcting of information, the security of information, and relates also to tracking technologies [ (Brabeck-Letmathe, 2004) ]. Nestlé’s broad known of their products and laws that are required in order to design different product are impeccable. Needless to say one company has to know about water, using raw materials, nutrition for not only infants but everyone including animals. Nestlé’s knowledge of human rights gives them a strong understanding of strategic flexibility. Nestle’ recognizes that governments are ultimately responsible for the establishment of a legal framework for protecting human rights...

Words: 1293 - Pages: 6

Premium Essay

Nestle Environment Policy

...Green strategies stared in the national policy on the environment of malaysia * Proactive approach to regional and global environmental issues * Formulation and implementation of action plans Critically discuss how the green strategies can improve the environmental quality of malaysia. How the policy help improve the environmental performance of the company The Environmental policy of Nestle is based upon a documented and clearly communicated policy. This policy set out the organization commitment towards a cleaner environment. Firstly, Nestle understand which area of their business has the greatest environmental impact. For example, they know about what natural resources and the raw material they use and where do they come from. By understanding all this, they can cut down the waste of the raw material and protected the natural resources be wasted. Besides that, Nestle are prioritizing they green efforts where they can achieve greatest impact, which is water, agricultural raw materials, manufacturing and distribution and also packaging to specific food and beverages business. By this, they can know what alternative sourcing arrangements they can make, and at the same time, the products have to be better produced as well. This will protect natural resources being indiscriminate use. Nestle increase the packaging that can be recycle and avoid the usage of substance that can give impact to the nature during packaging production and disposal. This will encourage...

Words: 457 - Pages: 2

Premium Essay

Research on Employee Satisfaction at Nestle

...A REPORT ON “A STUDY ON HR POLICY OF NESTLE” PROJECT REPORT SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT (Approved by AICTE, Govt. Of India) (Equivalent to MBA) ACADEMIC SESSION 2010 – 2012 [pic] Submitted to: - Submitted by: - Ms. Anita Singh Aakash Gaur (BM-010001) Associate professor Akash Jain(BM-010013) HRM Ankur Dixit (BM-010026) Deepak Sharm (BM-010046) Dharmesh Kr. Gautam(BM-010048) INSTITUTE OF MANAGEMENT STUDIES LAL QUAN, GHAZIABAD [pic][pic][pic][pic] Nestle-India-Mulls-To-Invest-Rs-350-Crore-To-Set-Up-New-Production-Facility ACKNOWLEDGEMENT We are highly grateful to our project mentor Prof. SANJAY MANGLA and Dr. S.R. Dash for his continuous support, supervision, motivation and guidance through out the tenure of our project in spite of his hectic schedule. he truly remained driving spirit in our project and his experience gave us the light in handling our research project and helped us in clarifying the concepts, requiring knowledge and perception, handling critical situations and in understanding the objective of our work. We will also not forget to thank all our faculty members and our friends who helped us in all the ways they could. Thanks to all. We would also like to express our heartiest thanks to all the respondents who took time for answering our questions INSTITUTE OF MANAGEMENT...

Words: 6303 - Pages: 26

Free Essay

Nestle

...Nestlé is the largest food and beverage company in the world. Founded and headquartered in Vevey, Switzerland. It is also well on its way to becoming world leader in nutrition, health and wellness. Nestlé is more than just the largest food and Beverage Company in the world. Increasingly, Nestlé is becoming the world’s leader in nutrition, health and wellness. Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employ around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. -BACKGROUND: Nestle company had started off from a single man's idea, and developed into a giant corporation. In 1866 Henri Nestle, a pharmacist, developed a milk food formula for infants who were unable to tolerate their mother milk. His product became a success, and it created a demand throughout Europe. As Nestlé's popularity grew more businesses wanted to merge and become partners with Henri Nestlé's business. From 1866 to 1947 the Nestle Company had gone through several name changes. In 1905, Angelo-Swiss Condensed Milk Co. and Farine Lactee Henri Nestle merged and the company's name became Nestle & Anglo-Swiss Condensed Milk Co. Then in 1929, Peter-Cailler-Kohler Chocolate Suisse's S.A merged with the company. The name was then changed to Nestle &Angelo-Swiss Holding Co. Ltd, on November 27, 1936. In December 1947, Co acquired all shares capital of the Alimentana S.A Company...

Words: 2170 - Pages: 9

Free Essay

Nestlé

...Nestlé is the largest food and beverage company in the world. Founded and headquartered in Vevey, Switzerland. It is also well on its way to becoming world leader in nutrition, health and wellness. Nestlé is more than just the largest food and Beverage Company in the world. Increasingly, Nestlé is becoming the world’s leader in nutrition, health and wellness. Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employ around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. -BACKGROUND: Nestle company had started off from a single man's idea, and developed into a giant corporation. In 1866 Henri Nestle, a pharmacist, developed a milk food formula for infants who were unable to tolerate their mother milk. His product became a success, and it created a demand throughout Europe. As Nestlé's popularity grew more businesses wanted to merge and become partners with Henri Nestlé's business. From 1866 to 1947 the Nestle Company had gone through several name changes. In 1905, Angelo-Swiss Condensed Milk Co. and Farine Lactee Henri Nestle merged and the company's name became Nestle & Anglo-Swiss Condensed Milk Co. Then in 1929, Peter-Cailler-Kohler Chocolate Suisse's S.A merged with the company. The name was then changed to Nestle &Angelo-Swiss Holding Co. Ltd, on November 27, 1936. In December 1947, Co acquired all shares capital of the Alimentana S.A Company...

Words: 2183 - Pages: 9