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Nestle Koko Krunch

In: Business and Management

Submitted By kelly31
Words 655
Pages 3
sa3.0 Type of Market ( Characteristics) Nestle Koko Krunch 330gm is a breakfast cereal is a chocolate taste breakfast cereal which is categorized in monopolistic competition. The characteristics of Nestle products are that they have product differentiation in which there are many sellers and buyers, with easy market entry. They are also the price makers and they spend money in advertisements to convince consumers. In the first point of product differentiation, we can see that there are a lot other substitute products like Kellogg’s Cornflakes, General Mills Cookie Crisp and Quaker Oats. Each and every one of the products also have the same function, which is food for breakfast cereals, but Nestle Koko Krunch breakfast cereal stands as the most popular product due to its superior quality and the fact that it is one of the leading product in food companies. We took Nestle Koko Krunch as our survey item because we felt that it is a very important breakfast cereal food for students and most working people. Nestle Koko Krunch breakfast cereal is one of the easiest and immediate way to prepare breakfast for working mothers, children and other people. There are many sellers and buyers for Nestle Koko Krunch as proven in the market. It is available in a variety of places such as mini markets, super markets, grocery stores, and hypermarkets. Nestle Koko Krunch handles their products well by monitoring the numbers of sellers and buyers they have. Furthermore, the brand Nestle itself is well known for its quality food products. To maintain the number of loyal customers and also to increase the numbers of buyers and sellers, constantly controls their product quality as their customers choose to use their product as to the fact that it is very high in quality. Monopolistic Competition has easy market entry and exit. Nestle Koko Krunch will not

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