Nestle Porter's Five Forces Analysis

In: Business and Management

Submitted By Jeffrey959
Words 3947
Pages 16
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Content
Nestle’s Company Profile
-Nestle Headquarter Location
-Mission Statement
-Objective
-Management Style and Organizational Chart

Nestle’s SBUs Profile
Competitor Analysis
Market Targeting
Product Profile
Application of Ansoff’s four Strategic Options
Conclusion
Bibliography

Nestlé’s company Profile
Nestlé is the world's leading Nutrition, Health and Wellness Company. We are committed to increasing the nutritional value of our products while improving the taste.
Henri Nestlé who was the founder of Nestlé and developed the first milk food for infants in 1867, and saved the life of a neighbor’s child, the Nestlé Company has aimed to build a business as the world's leading nutrition, health and wellness company based on sound human values and principles.

Henri Nestlé

The key factor which drove the early history of the enterprise that would become The Nestlé Company was Henri Nestlé's search for a healthy, economical alternative to breastfeeding for mothers who could not feed their infants at the breast.
In the mid-1860s Nestlé, a trained pharmacist began experimenting with various combinations of cow's milk, wheat flour and sugar in an attempt to develop an alternative source of infant nutrition for mothers who were unable to breast feed. His ultimate goal was to help combat the problem of infant mortality due to malnutrition.

Nestlé’s Logo

Henri Nestlé also showed early understanding of the power of branding. He had adopted his own coat of arms as a trademark; in his German dialect, Nestlé means 'little nest'. One of his agents suggested that the nest could be exchanged for the white cross of the Swiss flag. His response was firm: "I regret that I cannot allow you to change my nest for a Swiss cross .... I cannot have a different trademark in every country;…...

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