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Nestle Study Case

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STRATEGIC MANAGEMENT
Business Strategy Case Analysis
“NESTLE”

Group Members :
Suhendra Suwardi (10313010)
Fadly Hassan (10313011)
Kanigya Kadiso (10313019)
Steven Edbert (10313026
Johan Susetyo (10313029)

BUSINESS MANAGEMENT INTERNATIONAL
CIPUTRA UNIVERSITY SURABAYA
2016

NESTLE
1. Company Profile of Nestle :
Nestlé S.A. is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues. Nestlé’s products include baby food, bottled water, breakfast cereals, coffee, confectionary, dairy products, ice cream, pet foods and snacks. Nestlé employ around 330,000 people in over 150 countries and have 461 factories or operations in 86 countries. Nestlé history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by th founder, Henri Nestlé.
The company grew significantly during the First World War and again following the
Second World War, expanding its offerings beyond its early condensed milk and infant formula products. In 2011, Nestlé was listed No.1 in the Fortune Global 500 as the world’s most profitable corporation. The Nestlé Corporate Business Principles are at the basis of the company’s culture, developed over 140 years, which reflects the ideas of fairness, honesty and long-term thinking.
2.

Case analysis from following article :
Nestle's commitment to sustainable business practices is part of the company's global business philosophy, Creating Shared Value. Core to the business model is working to ensure that the company is environmentally responsible and mindful of water and the other natural

resources.

(http://www.reliableplant.com/Read/24226/Nestle-

commitment-sustainable-practices).
“At Nestlé, we define sustainable development as the process of...

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