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Netflix Case Study

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Netflix Case Study * Company Overview
Netflix is the world's largest online movie rental service, providing more than seven million subscribers access to more than 90,000 DVD titles plus a growing library of more than 5,000 choices that can be watched instantly on their PCs. The company offers nine subscription plans, starting at only $4.99 per month. There are no due dates and no late fees – ever. All Netflix plans include both DVDs delivered to subscribers' homes and, for no additional fee, movies and TV series that can be started in as little as 30 seconds on subscribers' PCs. DVDs are delivered free to members by first class mail, with a postage-paid return envelope, from over 100 U.S. shipping points. Nearly 95 percent of Netflix subscribers live in areas that can be reached with generally one business day delivery. Netflix offers personalized movie recommendations and has two billion movie ratings.
Although, very successful completion grows which are threats to the company. Netflix needs to create a strategy to be able to Partner with cable companies and networks such as HBO, Cinemax that do not license any of their series. They need to create a team hence forth, spend and analyze critically their hiring decisions. This team will be monitoring, evaluating and disseminating the information from the external and internal environments to key people within the organization. They need to create a pool of highly qualified experienced personnel that would efficiently and effectively generate a strategic plan that will create revenue, increase customers, ensure customer satisfaction, increase partnerships, and provide employees a benefit package that will increase productivity, creativity and partnerships with cable companies, networks, etc.
With a set of managerial decisions and actions that determines the long-run performance of a corporation Netflix will be able to stay sustainable, profitable, and in existence for years. They may be expand in the global market as well adjust to different cultures and diversity granting them more market.

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