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Netflix

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Summary
Netflix is the worlds largest subscription service company, selling streaming movies and television episodes. Also Netflix has a large mail order DVD rental service with more than 20 million subscribers. Netflix provides streaming and DVD rental in the US. Internationally Netflix provides unlimited streaming capabilities but limited existing DVD rental services. Netflix streams movies directly to televisions, consumer smart phones, home computers, and tablets.
Netflix uses multiple marketing services to attract customers, online advertising via banner ads, text ads on popular consumer sites, as well as traditional television and radio advertisements. To increase marketing opportunity Netflix created strategic partnerships to attach advertisements to emails that went to potential customers.

Competitive Forces
Netflix founder and CEO Reed Hastings has instituted a strategy that has Netflix outcompeting competitors. Reed’s strategy is to build the best internet movie rental service. Netflix is currently the largest online entertainment subscription service and continues to revolutionize the industry and how consumers rent movies.
The keys to Netflix’s strategy are to offer higher quality and wider selection then their competitors. Netflix focuses on the performance of their delivery to ensure they are an industry leader and ensures they have the latest technology. With Netflix technology movies and TV episodes can be streamed directly to most devices in very little time.
The company has achieved a large selection of DVD’s to choose from by maintaining relationships with entertainment companies. A part of Netflix’s strategy is to ensure that Netflix has an inventory of movies that customers would view, they prescreens movies for customers based on peer reviews.

Porter’s Five Forces Analysis

Forces Driving Change
The industry is

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