NEURO-MARKETING

Project work

Paper No. – CH 6.3 (b)

UNDER THE SUPERVISION OF
MS. VARTIKA KHANDELWAL

DECLARATION BY STUDENT

This is to certify that the material embodied in this study entitled “NEURO-MARKETING” is based on my own research work and my indebtedness to other work/publications has been acknowledged at the relevant places.
This study has not been submitted elsewhere either wholly or in part for award of any degree.

DIVANSHU SAXENA

DECLARATION BY TEACHER INCHARGE

This is to certify that the project titled “NEURO - MARKETING” done by DIVANSHU SAXENA is a part of his/her academic curriculum for the degree of B.Com (H). It has no commercial implication and is done only for academic purpose.

Ms.Vartika Khandelwal Ms. Aruna Jha
(Mentor) (Teacher in charge)

ACKNOWLEDGEMENT

I express my deep sense of gratitude to my mentor Ms. Vartika Khandelwal for encouraging me to take the literature review on the topic of Neuro-Marketing as a part of my Bachelor of Commerce’s curriculum for semester VI. I am very much thankful to her for valuable guidance, keen interest and encouragement at various stages of my literature review work.
I would further like to thank my Marketing teacher Ms. Monika Bansal whose guidance and suggestion contributed immensely to the evolution of my ideas on the project.
I would also like to thank my friends and family without whom the project would have been a distant reality.

Divanshu Saxena

Table of Contents

Title Page Number
1. Introduction 1.1 Introduction to Neuro-Marketing 7 1.2 Example of Neuro-Marketing 9
2. Review of Literature 2.1 New science of Consumer Behaviour 10 2.2 Evolution of Neuro-Marketing 10 2.3 Understanding Consumer Behaviour 11 2.4 Techniques in Neuro Marketing 12 2.5 Influence of Neuro Marketing