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New Atm

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Submitted By chakrijagarapu
Words 682
Pages 3
Summary
The paper was written highlighting the ATM installation scenario in INDIA. The problems that had to be faced is mostly the acceptance of the new technology in the general population. The multilingual and the illiteracy thought of to be the barrier in the installation. Hofstede’s cultural dimensions such as power distance, individualism versus collectivism, and long-term short-term orientation affect ATM installation and usage in the market. Its benefits has also been studied. Irrespective of being illiterate, the regular users are mostly illiterate people. They could even perform complex functions like depositing cash. ATM has brought the population to the comfort zone from the very hectic procedure of transaction which they usually had to deal with in standing in the queue in the bank. Even the adoption of ENGLISH language by the users in their interface was seen an enormous times than what was expected. This research has also revealed that once the people get the first experience of the technology of the ATM, then there’s no worry about keeping the literacy and the prior knowledge to be a barrier issue in their installation. Although it has been realized that in reducing the psychological gap between the ATMs and the large population of the India would be a tougher task. Work has to be devoted in modifying this association and increasing potential users’ confidence in using the ATM. The contextual inquiry has also brought this fact that due to the existing varied cultures in India, a common design might meet all the needs of every user. But still every kind of possibilities are being done in helping the users. Although this has been realized that public technology is important to the development of emerging markets such as India where there is little personal technology.

Design Problem
The most important problem was to understand what

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