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New Belgium Brewing Company: Ethical and Environmental Responsibly

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New Belgium Brewing Company: Ethical and Environmental Responsibly
Abstract
Although it has since been disproved that Benjamin Franklin once said, “Beer is proof that God loves us, and wants us to be happy,” he is nonetheless given credit for this profound and true statement. New Belgium Brewing has been making people happy since 1991. Along the way they have managed to continuously and profoundly function in the world of profit in a sustainable way making them an outstanding corporate citizen. The core company values that were put in place since the inception of the company stand as a testimony in conjunction with the actions of the company as an exemplary model of sustainability and ethics.
New Belgium Brewing New Belgium Brewing (NBB) was born as a commercially sold product in 1991 in the basement of Jeff Lebesch and Kim Jordan. They founded their company based on a set of core company values that promote ethics, ecology, and economics, the foundation of the new sustainable business paradigm. Since its inception, NBB has tackled many environmental issues strategically and as a responsible corporate citizen. The company has made it a part of their culture to save, to conserve, to preserve for posterity, and to leave as little of a carbon footprint as possible in the creation of their product. The company’s focus on environmental issues is so amazing and atypical of the corporate world; it leaves one questioning “Why do they do it?” Are they doing this for strategic philanthropy or is this company truly a steward of the environment and the people they serve? There are multiple vectors within society which claim that a producer of an alcoholic beverage cannot be socially responsible secondary to the nature of the product they produce. Are New Belgium Brewing Company’s actions and initiatives indicative of an ethical and socially responsible corporation?

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