...------------------------------------------------- Informative Summary Dr. Carol Elam, Dr. Terry Stratton, and Denise Gibson’s, “Welcoming a New Generation to College: The Millennial Students” introduces the generation that will change companies and the workforce lead by the previous generations. Many generations of different time periods have experienced events leading to common values and behaviors within that generation. There are five generations ranging between the years of 1901-2002: The G.I. (1901-1924), Silent (1925-1942), Boom (1943-1960), Generation X (1961-1981), and Millennial Generation (1982-2002). Each generation leaves behind a culture that is accepted, rejected or modified by the next generation. One generation’s culture is the next generation’s common sense. Generation X and Millennial students are the majority of today’s college students. The Millennial students have matured in a cultural environment with positive and negative qualities. Some positive qualities include being generous and practical, working on a schedule, multi-tasking and obeying rules. Along with the positives, technology has produced negative effects such as critical thinking skills, interpersonal skills and rote learning. Parenting has evolved from supportive to almost forceful involvement in their children’s lives during adolescences to college years. Parenting from previous generations used to support their children in higher education emotionally or financially. Today’s Helicopter Parents of Millennial...
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...Rhetorical Analysis of “The New Greatest Generation” In his article (2013), Joel Stein argues that millennials are the new greatest generation. Stein supports his argument by providing a sarcastic tone and structure to his article. Stein hopes to inform his readers that data doesn’t determine how great person is much less a society, what determines our greatness is how we choose to act in situations, and how you view millennials is how you view change in our society. Stein did not get the audience to buy this message because of his sarcastic tone and the way he structured his article. Joel Stein tries to appeal to the readers in his article by providing “cold, hard data” to prove millennials are lazy and entitled. Stein chose to use a sarcastic...
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...NEW PRODUCT DEVELOPMENT PROPOSAL An assignment in Marketing Management Submitted to Prof. Semila Fernandes BY Avik Chattopadhyay 13020841 Jerin George 13020841078 Neha Venkateshan 13020841 Priyanka Manchanda 13020841097 Srushti Shah 13020841107 Suraj Garg 13020841116 SECTION B BATCH OF 2013-2015 TABLE OF CONTENTS 1. Introduction to the product and company mechanism (stage gate) 2. Identification of opportunity 3.1.1. Theory 3.1.2. Opportunity recognition 3.1.3. Opportunity Development 3.1.4. Opportunity Evaluation 3. Categorizing the new product 4.1.5. Disruptive innovation and Blue ocean 4. Idea Generation 5.1.6. Technique 5.1.7. Exercise 5.1.8. Methods 5. Idea screening 6. Concept Development 7. Concept Testing 8. Market Development Strategy 9. Business Analysis 10.1.9. Projected cash flows 10. Product Development 11. Market testing 12. Commercialization 13. Justification 14.1.10. Technical Justification 14.1.11.1. Feasibility 14. Marketing Strategy 15.1.11. Sprinter Model 15.1.12.2. Marathon Model 15.1.12.3. 4 Ps 15. Conclusion 16. Appendix 17.1.12. NPD and PLC 17.1.13. Roger’s Innovation Diffusion Model INTRODUCTION: The group came out with innovative ideas...
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...CHAPTER 1: INTRODUCTION 1.1 Research Background The competition between Low Cost Carriers (LCCs) and Full Service Carrier is getting intense caused by the process of liberalization in aviation field. In the case of Malaysia, the entries of LCCs, Air Asia, Firefly and Malindo have raised the number of passengers travelling inbound or outboard of the destination. According to Malaysia Airports Holding Berhad (MAHB) Annual Report 2009, the passenger movement of AirAsia for domestic traffic at KLIA increases to 5,588,493 passengers which is an increment of 10.6 percent compare to 2008. For the aviation sector, there is a significant growth of 16.6 percent, from 24.2 million passengers in 2009 to 28.2 million passengers in 2010. No doubts, airlines and airport are tightly related. This can be shown from the statement of Neufville & Odoni (2003), airport systems exist and must be designed in the context of their major clients, the airlines. To build airport facilities that will perform effectively, it is necessary both to appreciate the historical context and to understand the current and prospective needs of the users. Airports and air transport at the start of the twenty-first century constitute an exciting long-term growth industry. The industry is large, innovative, and has excellent prospects. The growth in air transport translates into major airport projects. And about a dozen major programs for airport development, costing over a billion dollars each, have...
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...story was written is not the same, both of these nonfiction stories share a common theme. The subject of that theme is one where an elder teaches a person younger than themselves, the ways of their ancestors through religion or culture. Misunderstandings bought forth by failed communication is another theme that these two stories have in common. Both themes explain that a profound gap exists between the older and newer generation of people, regardless of the time period each one is in. For instance, in the story, “Who Will Light the Incense When Mother’s Gone“, the author writes about a Vietnamese teenager who has to learn the ways of his newfound American culture due to the pressure of his current times. While in the story, “Salvation”, the black American was pressured to follow and believe in Christianity in order to display obedience within his community. Both stories portray different cultural perspectives but they both provide a similar theme when it comes to values that are instilled into the younger generation through the methods used by the older generation. In each of these stories, the author provides a main character as the narrator, who also portrays the author himself. Each author is writing about a conflict that he had experienced in his younger years. Although both of these stories are nonfiction or based on a fact or actual experience, both authors still have to include their imagination in order to portray their experiences. This is necessary in order for the...
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...“A&P” and “Gryphon” have two very unique story plots yet they seem to resemble one interesting characteristic that develops throughout the story leading to an interesting turn of events. The stories are both told in first person narrative and have a sort of interesting rebellious appeal to them. It begins with the contrast between the stories plot development but leads to a troublesome “fork in the road” type scenario that puts an interesting twist onto the conclusion of the story. Some may see rebelliousness as acting against the norm but “John Updike” the author of A&P tells a tale of how two different sets of people both defy society and begin paving a way of change into the new generation. “Gryphon’s” story set is told from how a change in the way we think may leave us changing the way we live our lives. The stories may seem to have different alternatives overall but the way they are portrayed by the authors have a similar comparative aspect that can be looked at from both angles regardless of the storyline. When someone seems destined to choose a different path in life often times people may see this person as an outcast or indifferent to some. In A&P Sammy seems to not to be fulfilled with the way he spends his dull uneventful youth life ultimately leading to the defiance and betrayed to his boss over a deemed inappropriate act. “"Is it done?" he asks, the responsible married man finding his voice. I forgot to say he thinks he's going to be manager some sunny...
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...Anthony Pinkerton Assignment 3: The New Generation 1. In what ways was the "New Generation" of American leaders in the 1820s and 30s different from the previous generation? (online reading) During the New Generation, John Adams and Thomas Jefferson, two of our Founding Fathers, died within hours of each other. Regardless of these challenges, the country thrived as new political parties were established. In the election of 1824, each of the four presidential candidates, who claimed to be Democratic-Republican Party members, competed against each other. John Quincy Adams held strong relations which connected him to the commercial interests of the Northeast. Henry Clay ran for Western expansion despite his claims for resolving the slavery issues....
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...New groups of Urban Immigrants - the new generation of migrant workers 王雪舟 10300680200 【Abstract】 In the context of social development, the new generation of migrant workers show new features including their mindset, career choices, values, and many other great changes have taken place. However, these people are also facing with some new contradictions and problems for they want to fully integrate into the city. Studies on characteristics of China’s new migrant workers, as well as comparisons with the previous generation have great significance in adjusting and improving migrant workers ' policies in China. 【Key Word】 migrant workers; new generation; system; policy I. Brief introduction What is the “new generation of migrant workers”? In 2010, State Council issued the No.1 document “Opinions on balancing urban and rural development to further solidify agriculture with rural economy” and for the first time put forward the term “New generation of migrant workers.”. Yet there is still no clear definition. In my perspective, “New generation of migrant workers” are migrant workers who are born from the 80’s to the 90’s, who are currently at the age between 16 to 26. Some of them leave the countryside to go into cities for working while others grow up in the city with their parents——the old generation of migrant workers, lacking permanent City Hukou. In order to distinguish from the old group ,we call the young group the “New generation of migrant workers”...
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...In Joan Didion’s essay, “On Going Home” Didion describes her experiences and thoughts on what defines her meaning of home. Didion uses many asyndetons and polysyndetons to emphasize her emotions and poses several rhetorical questions. Throughout the essay, Didion poses an important point that, perhaps her generation is the last to truly know the meaning behind the word “home”. The contributing factors to such conclusion derived from her personal experiences with her direct family (mother, father, and brother), her husband, and even her own daughter. Didion first sets her definition of home by clarifying that to her, home means “not where [her] husband and [she] and the baby live, but the place where [her] family is.” (Didion1) Her diction reflects the way she thinks about her home, with words such as “troublesome” that give off a negative connotation. Although she defines this place as her home, she expresses how she changes personalities and formalities in front of her parents and brother, which her husband is unfamiliar with. This transformation represents her familiarity with her family, whom she grew up with, or her childhood. However, since she is not in her childhood anymore, this familiarity is somewhat uncomfortable to her and her husband, whom Didion is more accustomed with. She, therefore, calls her “home” a “burden” (Didion2) where her source of tension and drama come from. Didion’s relationship with her husband reflects what she left behind at “home”. When Didion...
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...The Most Expensive Home The door thuds as you close it behind you on your way out to go to school, work, or wherever you are headed. You don’t have a second thought about what you’re leaving behind: your home. But have you ever thought about the significance of that word, “home”? In Joan Didion’s essay, “On Going Home”, Didion describes her experiences and thoughts on what defines her meaning of home. Didion uses many asyndetons and polysyndetons to emphasize her emotions and poses several rhetorical questions. Throughout the essay, it can be concluded that perhaps the generation that truly knows the meaning behind the word “home” is gradually disappearing. The contributing factors to such interpretation derived from Didion’s personal experiences with her direct family, her husband, and even her own daughter. Didion first sets her definition of home by clarifying that to her, home means “not where [her] husband and [she] and the baby live, but the place where [her] family is”. Her diction reflects the way she thinks about her home, with words such as “troublesome” that give off a negative connotation. Although she defines this place as her home, she expresses how she changes personalities and formalities in front of her parents and brother, which her husband is unfamiliar with. This transformation represents her familiarity with her family, whom she grew up with, or her childhood, and a vague description of what makes up her home. However, since she is not in her childhood...
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...Case study Chapter 8 Of course it is very difficult to work with the different generations, as sometimes they have extremely different way of thinking and style of working. However it is not very effective to work with only one generation and it is almost impossible. As we saw from the text there is a huge gap between these two. So the workers of older generation might think that she is nothing but a kid who don’t know the rules of their company. Yet Terry is the superior of McCullen so it is his duty to do what his superior orders him (I am talking about the things connected with work and that are ethical.). So it is not right to ignore the word of Terry. On the other hand it is 21th century, which is the century of innovations, computers and technology. In order to do work more efficient and quicker people use these innovations. Firtsly we should take into consideration that McCallen has no higher education and it is difficult for his generation to learn something new and maybe they need more time for getting used to it. But they gave him a chance to learn computer skills, so he has to work hard on it in favor of the company. In my opinion it is not right to dismiss one of the parties because they both are very valuable for the company. McCallen: because he has an experience and knows the company very well. Terry: because she will give a new spirit to the company. However if I were Dawn I will dismiss McCallen if he ignores my order to learn computer and work with them...
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...depends on how it is interpreted. Generation Me author Jean Twenge shows self-esteem and interest in self in many different ways throughout the book. Here, the two images portrayed display those same things along with self-confidence and self worth. As Twenge states, “The society that molds you when you are young stays with you the rest of your life” (Twenge 2). The images hold true to Twenge’s statement. Generation Me has evolved into an all about me society. The first image is that of a young, white, obese male walking through a crowded area. The young man is wearing a brown shirt with the phrase, “I’M #1 SO WHY TRY HARDER” printed front and center where everyone can notice. The second image has an older man, possibly in his sixties, dressed in a navy suit and blue tie and carrying a brown leather brief case. The older man is looking at a younger man in his twenties. The younger man is wearing a black suit jacket, casual striped button up shirt unbuttoned at the top, and jeans. Instead of a brief case, the younger man is holding a yellow binder along with a manila folder in one hand and a smart phone in the other. The images show GenMe’s focus on self. The younger men in each image are part of a generation that has grown up encouraged to focus on self, when maybe instead the focus should have been on personal health, respect for others, and having a positive impact on society. The two images spoke volumes because of the reading from Generation Me. GenMe has been raised, encouraged...
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...external factors were affecting UPS’s HR practices? How did UPS respond to the trends? They responded to the trends by taking the idea of a traditional classroom to establish the Integrad buildings. Now that the trainees play video games that simulates mock village delivery as well as the slip and fall. These are the types of processes we will have to change as we go through generations and a fast changing global environment 2) Why is efficiency and safety so important to UPS? What role do the company’s industrial engineers play in how employees do their work? Efficiency means saving time and lowers expenses as well. As for safety, which they must take of importance otherwise they would have to consult with labor union. At the end of the day, UPS just wants the employees to have their tasks and deliveries done in a set amount of time to be as efficient as possible. 3) What changes did the company make to its driver training program? What do you think of these changes? Significant changes and if you think about it, was a low risk. UPS basically wanted to get with the times and go along with the generation we now live in. The driving simulator identifies obstacles for them to overcome, and the slip and fall simulator. My personal opinion is that it saved a bunch of time and money. It saved time by having a higher percent of graduates of the program and not having to start the process over...
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...of this knowledge in the support of the position of ethical relativity. All being different he believed there is an underlying continuity to structures of moral development throughout all cultures. (Krasemann, 2012) The six stages include: Stage 1. The Punishment and Obedience Orientation, Stage 2. The Instrumental/Relativist Orientation, Stage 3. The Interpersonal Concordance Orientation, Stage 4. The “Law and Order” Orientation, Stage 5. The social Contract Orientation, and Stage 6. The Universal-Ethical-Principal Orientation. Let’s start with stage 1. The Punishment and Obedience Orientation. This states that if you so something wrong then you will get punished. In today’s society I see this as flawed because the younger generation does not care about the consequences, all they care about is the gratification of the act at that moment. How would you choose to help stop this trend, I am confused! Stage 2. The Instrumental/Relativist Orientation is all about you help me and I’ll help you mentality. There is no thought by people anymore to do something just because it is right, it’s all about “What’s in it for me !” Do you think that if the children were brought up to respect others more that they would think about others thoughts and feelings? I think this brings up a big flaw in that things will not get done if there is nothing tangible in in it for people, do you agree and how could we change this? Stage 3 The Interpersonal Concordance Orientation...
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...COMPUTATION OF THE GENERATION CHARGE FOR AUGUST 2014 a (Applicable for Customers Not Under Meralco TOU) Based on July 2014 Generation Costs (A) (B) (C) Basic Generation Cost (PhP million) 582.13 828.98 49.30 802.09 2,628.28 635.84 491.37 6,018.00 1,112.61 2,515.97 1,420.46 5,049.04 1,391.43 6.86 0.52 1.20 0.55 9.15 12,467.62 (D) Other Cost Adjustmentsb (PhP million) (0.02) (9.54) (1.44) (31.94) (3.38) 20.47 (25.85) (10.96) (23.85) (14.92) (49.73) 869.80 0.02 0.00 0.00 0.02 794.24 (E = C + D) Total Gen Cost for the Month (PhP million) 582.11 819.44 47.86 770.15 2,624.90 635.84 511.84 5,992.15 1,101.65 2,492.12 1,405.54 4,999.31 2,261.23 6.88 0.52 1.20 0.55 9.17 13,261.86 (F = E/A) Average Gen Cost (July 2014) (PhP/kWh) 3.4881 4.2152 4.3380 3.6371 4.5419 9.0235 11.0741 4.6862 4.4301 5.5925 5.1672 5.1736 13.3372 3.9727 5.2743 4.0706 5.0056 4.0953 5.4874 (0.0150) 0.0000 0.0003 0.0118 0.1507 g (G) Average Gen Cost (June 2014) (PhP/kWh) 3.3717 3.7857 3.8216 4.1455 4.7161 9.7002 9.9409 4.6350 4.5576 5.3101 5.4727 5.1715 12.1216 4.2861 4.2310 4.3501 5.0056 4.3175 5.2781 (0.0124) 0.0001 0.0008 0.0062 0.1344 (H = F - G) Source Disptachc A. Power Supply Agreements (PSAs) 1. SEM-Calaca Power Corp. (SCPC) 85.9% 2. Masinloc Power Partners Corp. (MPPC) 100.0% 3. Therma Luzon Inc. (TLI) 6.1% 4. San Miguel Energy Corp. (SMEC) 89.1% 5. South Premiere Power Corp. (SPPC) 74.3% 6. Therma Mobile Inc. (TMO) 48.9% 7. Othersd 31.5% Subtotal 67.1% B. Power Purchase Agreements (PPAs/IPPs) 1. Quezon...
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