...The Power of TV Commercials The power of pop culture has an enormous influence on the minds of the youth. TV commercials are powerful tools that are used to portray an image, change an idea or shape an attitude. These thirty seconds or more of flashy attractions draws viewers in on the attitudes and values of which people hold in society. It promotes particular beliefs and ways of thinking. Such beliefs that are promoted through TV commercials can be the encouragement of changing one’s appearance in order to look similar as a certain celebrity. On the good side, TV commercials display positive behaviors and role models that young girls and adolescent girls can aspire to be. In contrast, many of these TV commercials have a negative influence on the life of young girls and adolescent girls. TV commercials targets young girls and adolescent girls through the use of different outlets that glorify unrealistic expectations, distorted body image and sexualization in which leads them on a path of self-destruction. TV commercials can promote positive behavior. Dove is the first “beauty” company to promote to young girls and adolescent girls that they should be comfortable with their own body. Their marketing campaign helps to establish self-esteem and a good body image. It shows “real women” as role models who are happy with themselves even though their body may not be what is typically thought of as beautiful. According to the article, “The Dove® Campaign for Real Beauty”, Dove...
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...In the media, reality TV stars like Snooki and Kim Kardashian are on the rise. Most channels on television have at least one reality show, from following housewives to remodeling homes of real life families. However, there are some reality programs that display bad examples, especially for young audiences that are keeping up with each episode. On MTV people see girls being drunk in public, addicts doing drugs, and young girls raising babies at young ages; these are situations seen on reality TV shows. Jeremy W. Peters’ “When Reality TV Gets Too Real” and James Poniewozik’s “Why Reality TV is Good for us” inform readers about what the general public can view on television and how it affects the minds of children. Reality TV shows such as Jersey Shore, 16 and Pregnant, Intervention, and The Real World all are bad for kids because they show inappropriate and explicit behavior, they send a bad message, and they humiliate people. For these reasons, parents should make sure their kids do not get the wrong message of how life should be. Reality TV shows are inappropriate and explicit. In Jersey Shore, Italians are portrayed as partyers and classified as Guidos and Guidettes. Actual Italians are disgusted since they think it is an insult to their Italian culture. Furthermore on MTV, young girls can be seen struggling with teen pregnancy. The show 16 and Pregnant follows expectant teens and their partners at a young age with a baby on the way struggling to maintain basic needs for themselves...
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...108 Feb, 26, 2011 Summary 1: Article In the article “What Are Friends For? Power and Pain” which was written be Alessandra Stanley, we can know that the author thinks in adults’ world friendship is more constant than romances, but this rule is not right in the youths. Young people pay more attention to love than friendships, so in young’s world the friendships are more variable than the romances. This concept is also right in the “Gossip Girl”. This TV show talked about the friendship, power, romance, gossip and fashion in the campus between the boys and girls. Some parents think this TV show isn’t suitable for their children, because the contents in “Gossip Girl” let their children grow faster to know the real society. But the Children didn’t agree. Even though the “Gossip Girl” is a soap opera and it is based on a popular book series, it not only put fashion and sex as its main point, but also reversed course and found a way saucily to make a virtue of vacuity and viciousness. Summary 2: TV show This TV show is from Gossip Girl season 4 Episode 2. Serena(S) and Blair (B) still stay at Paris and B get another chance from Prince Louis. But while B was getting ready for her perfect date, S was at Paris Morgue to make sure the people laid may or may not be Chuck Bass. Of course it wasn’t him. When S went back to tell B the whole sordid story B didn’t believe it for she just met Chuck minutes ago. Then S found her wayward stepbrother. Chuck told her that he would never...
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...Reality Shows In china In China, the reality talent television show Super Girl not only was an unprecedented hit in television history of the country and an economic miracle in the entertainment industry In 2005 up to 400 million viewers, nearly a third of the population of China sat to watch the grand finale of The Chinese version of American Idol Supergirl Idol. The winner Li Yuchan was chosen via text messages receiving 3.5 million votes. This was seen as a ground breaking moment in both the economic and cultural sectors of Chinese society. Reality TV can be defined as shows that film and follow ordinary people in artificial situations. They could either be at work or in a competition show. Reality shows only came to China in recent years but have since made its impact. With TV programs such as Super Girl and Boy, Dreams in China, Blind Dating shows, each one has attracted thousands of people to participate. Reality shows in China have generated a lot of revenue for not only companies but for the state. Reality TV is one of the fastest growing sectors. One example was Shanghai-based Dragon TV's four popular reality-style programmes, said to have a combined value of about $500m. These programmes had generated a further $1bn for other businesses in Shanghai, in a chain of value-adding that extended from the producer to advertising agents, telecom operators, mobile phone message service providers, entertainment industry design companies and broadband websites. Supergirl Idol...
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...Mariah Priester The Reality TV Phenomenon Many of us spend countless hours a week enjoying the shows that come on t.v. Years ago, television shows focused on the family, the strong bonds they shared, and building strong family ties. Shows like “The Brady Bunch”, “The Cosby Show” “Full House” and “Family Matters” were shows that could be enjoyed by the entire family. Today, television has taken on a new role, and it’s called “Reality T.V.” Reality TV are shows that observe real-life situations. They are t.v. programs that present real people in live, though often deliberately manufactured, situations and monitor their emotions and behavior. The industry now filled with unscripted dramas, makeover sagas, celebrity breakdowns, lifestyle-change shows, dating shows, talent searches and just about any kind of competition you can think of (and a few that you probably can't). In the fall 2007 season, there were more than a dozen reality shows in prime-time slots on major networks and cable channels. On any given night, you can watch "The Biggest Loser," "Dancing with the Stars," "The Real World," "I Love New York," "Beauty and the Geek," "America's Next Top Model," "Ultimate Fighter," "The Bachelor," "Run's House" or "Project Runway" -- to name just a few. Reality TV was created as an alternative to normal programs, and to boost channel ratings. Many shows were being cancelled due to low viewership. It has been since The Real World and Road Rules premiered on MTV back...
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...The Harmful Effects of Media on Teenage Girls’ Self Image Media is one of the most effective tools in the world. People learn more from the media than any other single source of information. No matter where people look, they are constantly assaulted with images and ads, whether it is online, watching television, or even walking down the street. Because of the media’s ease of accessibility, it is vital that America understands the subliminal messaging behind the entertainment and advertising, not necessarily for the adults’ sake, but for the sake of their children’s impressionable minds. With the average teenager spending 10 and a half hours a day absorbing the media’s messages, it is imperative that parents become aware of the negative effects it is having on their child, especially young teenage girls. The media has targeted this demographic and the results are tragic. The average teenage girl spends 31 hours a week watching TV, 10 hours a week online, and 17 hours a week listening to music. (Kaiser Family par. 13) With that much time spent doing these things it’s a safe assumption that the media has a huge influence on teens and takes up a majority of their free time. Drew Altman, Ph.D., President and CEO of the Kaiser Family Foundation said, “When children are spending this much time doing anything, we need to understand how it’s affecting them – for good and bad” (par. 7). With the media imposing so much influence over young America, it is crucial that action be taken...
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...immense cause. The media today is extremely essential in society no doubt. It provides us information on any subject or matter. We receive information on subjects like the weather, local, and worldwide news, to entertainment. With the positives of the media outweighing the negative aspects people may think that the media is not hurting today’s children and adolescents, but the truth in many people’s opinion is that the negative can be very detrimental. To see how detrimental the media truly can be on children, one needs to examine just how much children and adolescents are exposed to it. Today’s children ranging from infants to 17 become exposed to an enormous amount of media and in most opinions much more than ever before. In today’s society, “the average American child spends three to five hours a day watching television” (Adams, 2008 para.2). If one really stops to think about that statistic, it seems somewhat absurd. In most cases children are in school anywhere from four to eight hours a day by the time that they get to and from and nowadays “the average youth will spend 900 hours a year in school and 1,500 hours of watching TV” (Adams, 2008 para.5). This statistic is proving how much children and adolescents are exposed to television, but it does not show how much they are being exposed to the negative aspects of...
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...Stereotypes Never Change Through the years stereotypes have been insert in children’s mind through TV commercials, cartoons and toys; however, none does nothing about it and kids grow up thinking that it is correct certain types of behaviors. For example, some kids grow up thinking that women should stay at home and take care of the kids while dad is working and making the money. This will be a gender stereotype which is the most common in the media. There are also racial, sexual, cultural, handicap, etc., but the one we will be talking about is the gender stereotype because is very common. Today’s TV commercials is full of different types of stereotypes but mostly the gender one. Most of the commercials use women as a sexual object, and you can see that in the majority of beer commercials. For example, in the advertisement of the beer Dos XX’s they show an old guy, who they want us to implied that he is the most interesting men in the world because he is drinking their beer. The man is sitting in a bar table with two beautiful ladies drinking a Dos XX’s beer and he says, “There are better things to fantasize about than teams of man”, while he is looking the two young pretty ladies besides him. He is implying with that that he is better and he can have the woman he fantasize with because he is drinking the beer Dos XX’s. TV commercials also use the old style of gender stereotype that is women should be at home doing the housework and raising the kids while the man should...
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...Speaker, honorable opponents and distinguished judges. The resolution before the house today is be it resolved that reality TV shows reflects real life. First let me list a few reality TV shows you guys may watch at home- Dragons Den, Jersey Shore, Survivor and Big Brother. Now, what do all these shows have in common besides all being reality TV shows? They all have normal everyday people, real reactions and the people who watch these shows can relate to them. Yes some people may argue that some shows are over-done and the actor’s reactions are fake but the truth behind the matter is that everybody has a different opinion on what over-doing a reaction is. If reality shows didn’t reflect our lives, then nobody would watch the shows. We watch reality shows because they are entertaining, and they put people like us in situations where their actions are being watched 24/7. If you were offered a role in a reality TV show such as Big Brother, at first you’d be careful of what actions you make on camera knowing the world is watching. But how long can you really keep acting fake? The real you, the real reactions when you are put in a hard situation will come out. This is why reality shows such as Big Brother reflect real life because it’s based on real reactions of normal people like you and I. The opposition may argue that the editing if what makes reality TV look fake but remember that the camera doesn't lie. No matter how much editing is done to compress and provide a story line...
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...Reality Television Reality TV and its influence on the younger generation. A. Media has a huge impact on how people truly see themselves, particularly inWomen and young female teens. Reality television has made the standards ofBeauty quite high these days and there is a definite change in society’s viewon what is truly beautiful. Turning off the TV has become too hard when it comes to reality TV shows. 1. Turning into their favorite movie star is becoming more natural than ever. Skipping meals to look like the girl on the cover of the magazine keeps manyPeople wandering what other lengths girls will go to look like someone else.These reality TV shows are gruesome and harmful to one when they say, “Reality television is a relatively new fad in America that is sweeping thenetworks ratings and redefining programming altogether. Viewers cannotseem to get enough of the torture, embarrassment, temptation, and above all, drama of other regular, everyday people being placed in unrealistic settingsand manipulated for the world to see. Leaving an everlasting affect, these shows do a lot of damage. B. Children consider makeup a necessity at a younger age. Reality TV has caused an obsession that is unavoidable. It is a crude form of entertainment, but so many people watch...
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...however there are some people in our country who are ready to accept the new culture and involved in spreading the message that there is nothing wrong to be a homosexual. In United States the advertisements are common but in its illegal. Earlier the lower court in India declared LGBT as unconstitutional but supreme court two years ago restrained the ban. Myntra launched its new digital campaign which is called “Bold is Beautiful” for the ethnic brand Anouk. This TV commercial caught lot of attention and sparked controversies all over the country. Fastrack also has been airing many bold commercials from the beginning which tries to change the mindset of the people. Their latest commercial The Closet which shows two girls coming of the closet and this commercial coveys a message that one has to be brave and come out in the society and getting scared of the people of the society There are many other advertisements like FASTRACK, COCA-COLA, LEVI’S, etc., Such LGBT advertisements have now come into light and broadened the mind of people about LGBT which is Lesbian, Gay, Bi-sexual and Transgender. The Visit TV commercial has gone viral because the issues related to the LGBT people are considered as a taboo so people think its not according to the Indian culture. So TV commercials...
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...of competition within an industry and thus becomes a disruptive technology. Danneels (2004) provides the following definition of a disruptive technology: “A disruptive technology is a technology that changes the bases of competition by changing the performance metrics along which firms compete. Customer needs drive customers to seek certain benefits in the products they use and form the basis for customer choices between competing products” (Danneels, 2004, p 249). An example of a disruptive technology is streaming. Streaming has in many ways made it easier for consumers to get what they want, when they want it regardless of their location. Especially in one particular industry, the film and tv industry, streaming has showed to be a game changer on how to conduct business when distributing films and tv shows. A clear example of how big a change streaming made within the industry, can be seen with the downfall of the earlier VHS/DVD distributor Blockbuster, who in late 2013 was forced to shut down all of their physical stores in the USA. The reason for this was because consumers were moving in the direction of digital distribution...
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...was due to her portrayal of a certain clumsy housewife of the same name who managed to turn everyday activities into unparalleled hijinks and adventure. Lucy won the hearts of nearly every American, regardless of social or cultural stature. Ball’s expertise was wide and diverse, which led to the success of her notable role. After dropping out of high school at age fifteen, Lucille Ball picked up and relocated to New York City to pursue her dream of acting. Finally, in 1927, Ball got cast in her first show as a chorus girl. This job then led her to her big break, the Chesterfield Cigarettes poster girl. After that, her career skyrocketed. She began getting cast in major films like Eddie Cantor’s Roman Candles (1933). Soon after, it became nearly impossible to go to...
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...There is one pro the idea and one against it. The letter pro the idea comes from Andrew Mackenzie, head of factual entertainment and he writes that every show that is broadcasted had to follow Ofcoms’ guidelines. That means that the children were in good hands throughout the whole program. The parent was always nearby and had the opportunity to intervene whenever they wanted, and withdraw their kid from the program. This gave the parents the insight on their kids’ behaviour when they are not around. The opposite letter was written by Dr Richard House, Senior lecturer in psychotherapy from Roehampton University. He makes it clear in his letter that it is impossible to secure the inner environments for any people no matter who you are, especially children. The psyche of children is very fragile, and is not to be toyed with. Andrew Mackenzie also states that all of the children participating were carefully casted and screened by experts so that the children could cope the whole situation and experience. The parents had access to advice and support at any time needed, and all safety measures were taken care of. The children’s wellbeing were at all time the top priority. As an answer to that Dr Richard House states that it is simply impossible to select and pick out children that can handle the experience, and he challenges the TV station Channel 4 to reveal the so called experts that screened these children so that a public dialogue can emerge. Andrew Mackenzie assures that there...
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...EXECUTIONS FOR ADVERTISING CAMPAIGN ASSIGNMENT DELA NAUFALIA 1206289911 Axe’s Company Background Axe or Lynx is a brand of male grooming products, owned by the British–Dutch company Unilever and marketed towards the young male demographic. Unilever launched axe in France in 1983. Another of Unilever’s brands, Impulse, inspired it. Unilever were keen to capitalize on Axe's French success and the rest of Europe from 1985 onwards, later introducing the other products in the range. Unilever were unable to use the name Axe in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx. The European launch of the deodorant was followed by success in Latin America and moderate impact in Asia and Africa. In the new millennium, the brand has launched with great success in the United States and Canada. The company has also consolidated its deodorant portfolio by migrating other overlapping male deodorants into the Lynx brand such as South Africa's Ego brand. In January 2012, Unilever launched its first Lynx product for women in the United Kingdom as part of a global expansion of the previously men’s-only brand. The Line of products is named "Axe Anarchy". AXE, a leader in men's care, is an iconic personal care brand around the world that helps men look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and anti-perspirant sticks, shower gels and hair care products. AXE is the No. 1 men's...
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