...September 8th, 2014 Judgment Free Zone As the Chief Financial Officer of Planet Fitness, I have assembled a team of experts from within the organization who will brainstorm to formalize a strategic plan to grow the business in the next several years. As part of this strategic analysis we will conduct a SWOT analysis to determine different opportunities for change. At the same time we will come up with a plan that will be extremely critical to measuring our success. The “judgment free zone” mission and vision of Planet Fitness is where we begin in our endeavor to become the most successful fitness club ever. The Plan An industry analysis studies an organizations reasons for change and its strength (Abraham, 2012). It is a vital step forward in the way an organization or company analyzes its strategic planning. Our team knows very well what value an industry analysis brings to the table. They are experts in their fields. It will prepare us for what lies ahead in terms of its success. Also, it opens avenues for the company to grow in its industry and be able compete with its competitors. It fortifies an organization and fills it with powerful information to move forward. Our top analysis team will include top-management personnel. This approach is more efficient because it will allow us to relay what has been decided to the lower management levels and employees (Abraham, 2012). This qualified team will assist in implementing the strategic plan. It is vital to...
Words: 2685 - Pages: 11
...a good option. This concise marketing plan will explain six factors; market needs and growth opportunities, SWOT analysis, market competition, service offering, service identification and justification for this specific service. Market Needs KFF’s gourmet brand will be provided along with a well-designed catering service. The company is looking forward to serve customers in four different ways. The first one is to provide them with delicious gourmet with the cutting-edge presentation. This will be quite difficult because there are numerous ethnic groups in this region (Taylor, 2009) and each will prefer a different type. Second need is the well-planned strategy; everything from menu selection from timing the course delivery should be perfect. Dependable customer services come next in the list. Final point is to offer above three at optimum rates, in line with customer expectations. Market Growth Estimation of business strengths by judging the market growth is one of the major aspects of marketing plan (Kotler & Keller, 2006). Our proposed market, the United Arab Emirates (UAE), is one of the fastest growing economies in the world. That is why countless businesspersons are investing in this emerging business hub. Even after being adversely effected by the global crisis in the last two years, economic growth figures are expected to reach 3.2% this year (Gulf Daily News, 2010). In addition, Caterers are getting much better booking figures than last year (Taylor, 2009) and this...
Words: 1171 - Pages: 5
...Kudler Fine Foods Product Launch Plan Marketing/MKT 571 TABLE OF CONTENTS Introduction……………………………… Brand Description………………………………… Brand Position………………………………………………………………….. Targeting………………………………………………………………………... Market Needs…………………………………………………………… Market Potential and market growth………………………………………………………. SWOT Analysis……………………………………………………………………… Competition…………………………………………………………………………….. Marketing Goal & Objectives…………………………………………………………. Pricing………………………………………………………………………………….. Marketing Communication………………………………………………………………………. Distribution Strategy…………………………………………………………………. Financial Data………………………………………………………………………… Marketing Research…………………………………………………………………. Conclusion…………………………………………………………………………… Reference………………………………………………………………………….. Introduction Product Launch Plan for Kudler’s all Natural Vegan Cupcakes In order to market the new product of Kudler Fine Foods the marketing team will gathered all the information through the marketing research and on the basis of this data an effective marketing strategy along with a communication plan has been prepared which will be thoroughly discussed in this paper. The product will be lunched to both the domestic as well as the international market. The marketing team has identified the opportunities for its product and these opportunities were based on the various segments of the target market. Keeping in view the target audience the ingredients of the product were decided. Similarly when planning for...
Words: 938 - Pages: 4
...Approaches to Global Strategy Riordan Manufacturing is a global plastics producer employing 550 people with projected annual earnings of $46 million. The company is wholly owned by Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion. Production is divided among three plants: plastic beverage containers in Albany, Georgia; custom plastic parts in Pontiac, Michigan; and plastic fan parts in Hangzhou, China. Research and Development is conducted at corporate headquarters in San Jose, California. Riordan's major customers are automotive parts manufacturers, aircraft manufacturers, the Department of Defense, beverage makers and bottlers, and appliance manufacturers (Scenario: Riordan manufacturing, 2006). Riordan is looking to expand further internationally in Australia. In order for Riordan to do so there needs to be a successful plan in place. The steps involved are called the strategic management process. If Riordan follow these steps, the expansion plans should be successful. Strategic Management Process Strategic management is the set of managerial decisions and actions that determines the long-run performance of an organization. It involves all the four functions of management. Strategic plans provide a common vision for the whole organization. The strategic management process is a series of steps that formulates the strategic planning, implementation and evaluation. Step 1: The first step is identifying organization’s current mission, objectives...
Words: 1325 - Pages: 6
...............................................................................................................3 SWOT Analysis.....................................................................................................4 Campbell Soup Company © MarketLine Page 2 Campbell Soup Company Company Overview COMPANY OVERVIEW Campbell Soup Company (Campbell or 'the company') manufactures and markets foods and simple meals, including soups and sauces, baked snacks, and healthy beverages. The company operates in North America, Europe, Asia Pacific and Latin America. It is headquartered in Camden, New Jersey and employed about 20,000 people as of July 28, 2013. The company recorded revenues of $8,052 million in the financial year ended July 2013 (FY2013), an increase of 12.2% over FY2012. The operating profit of the company was $1,080 million in FY2013, a decrease of 6.5% compared to FY2012. The net profit was $458 million in FY2013, a decrease of 40.8% compared to FY2012. KEY FACTS Head Office Campbell Soup Company 1 Campbell Place Camden New Jersey 08103 1799 USA 1 856 342 4800 1 856 342 3878 http://www.campbellsoupcompany.com Phone Fax Web Address Revenue / turnover 8,052.0 (USD Mn) Financial Year End Employees New York Ticker July 20,000 CPB Campbell Soup Company © MarketLine Page 3 Campbell Soup Company SWOT Analysis SWOT ANALYSIS Campbell manufactures and markets foods and simple meals, including...
Words: 2200 - Pages: 9
...Case Analysis Campbell Soup Ltd. University of Toronto Date: 03/25/2009 Name: Philipp Muedder ID: 997242176 Course: MGT492 Lecturer: J. Klakurka Assignment: Case Analysis Table of Content Page # 1. Introduction………………....…………………………………………………………………………...3 2. Campbell Soup Ltd. History………………………………………………………………………..4 a. The Cooperation……………………………………………………………………………..4 b. Campbell Canada…………………………………………………………………………….6 3. Analysis…………………………………………………………………………………………………….7 a. SWOT Analysis.………………………………………………………………………………7 i. Strength………………………………………………………………………………8 ii. Weaknesses……………………………………………………………………….10 iii. Opportunities…………………………………………………………………….11 iv. Threats……………………………………………………………………………...14 4. Recommendation……………………………………………………………………………………15 5. Conclusion……………………………………………………………………………………………...16 6. Reference……………………………………………………………………………………………….18 7. Appendix………………………………………………………………………………………………..19 2 1. Introduction The case analysis of my assignment deals with the worldwide known firm Campbell Soup Ltd., which is a food‐processing firm with its headquarters located in Camden, New Jersey. In the case we follow the role of David Clark who is the CEO of the Campbell Canada division, we will get a chance to see what important factors play a role in running such a large company and what complex and strategic decisions have to be made in ...
Words: 4330 - Pages: 18
...Forces analysis reveal about the industry in which Dunkin' Donuts and Starbuck's compete? What are the strategic implications for Dunkin' Donuts? The Porter’s analysis reveals that Dunkin Donuts and Starbuck’s are direct competitors in the store front coffee shops. They are in a board market scope as of right now no other new entrant’s coffee shops are in the business of making their own coffee. They both have unique suppliers because no other company makes products like Starbucks’s and Dunkin Donuts. Both have a customer base for some people will want either Starbuck’s or either Dunkin Donuts coffee. The Substitutes are coffee customers can buy inside of a grocery store like Maxwell house or Folgers. However, there will be no place to enjoy a cup of gourmet coffee inside of the grocery store or service station. The Strategic implication for Dunkin Donuts will have to begin with a good (SWOT analysis) of the corporation. They should examine their strengths, weaknesses, opportunities, and threats. 2. In what ways is Dunkin' Donuts presently using strategic alliances? How could cooperative strategies further assist with its master plan for growth? Dunkin Donuts has come up with a brilliant new strategy for growth within the coffee industry. In 2002 the company formed an alliance with Stop & Shop Supermarkets. The agreement allowed Dunkin Donuts to have a full service coffee shop in over 5,000 stores throughout Massachusetts, Connecticut, Rhode Island, New York and...
Words: 766 - Pages: 4
...Within this theory paper the writer will aim to identify and define the elements of the SMARTER framework for effective goal setting and provide examples where necessary. The writer will then expand on the SMARTER framework in particular, goal setting in the context of a SWOT analysis of the business, J. Boag and Son. Following this the writer will identify and define the set of ‘formal’ and ‘informal’ that a marketing manager has at their disposal when completing their elected marketing goals. The SMARTER framework (or more commonly refered to as SMART) in short stands for: • Specific & Measureable • Motivating • Achievable • Relevant • Trackable and Time bound • Exciting • Rewarding To expand on the aforementioned description starting with ‘S’ – Specific & Measureable, this can be defined as the process where the marketing manager states their goals in a measureable way. A goal must be specific, illustrating a single key result. If more than one result is planned on being successfully achieved then more than more than one goal should be set out. Knowing what the business aims to achieve can provide the biggest step toward achieving it. It is paramount that an organization has a goal to help guide its eventual destiny. It pays to mention that the goal itself cannot guarantee the eventual success of an organization. Having a goal can result in more efficient and financially less wasteful management of operations. For a business goal to be effective it must provide...
Words: 1871 - Pages: 8
...This SWOT analysis evaluates Robertwood Johnson University Hospital’s strength, weakness, opportunities, and threats internally and externally to determine whether strategic objectives in its environment can be met. Strength • Robertwood Johnson University Hospital is nationally recognized among the most wired hospital for it excellence in information technology (Newswise, Inc., July 11, 2012). • Robertwood Johnson University Hospital uses the most advanced, innovated technology to care for its patients. • Robertwood Johnson University Hospital, compared to most hospital's, had an increase of revenue due to the growth of inpatient volume in FY2013 which enhanced their financial performance (Moody’s Investor Service, August 7,...
Words: 347 - Pages: 2
...Strategic Management: SWOT analysis’ advantages and disadvantages Decision-making and problem-solving techniques Strategic Management is defined as a set of managerial decisions and actions that determines the long-run performance of a corporation. It includes a variety of tools and analysis which help implement, evaluate and control the general strategy of a company. Strategy formulation begins with a situational analysis and it emphasises the monitoring and evaluating of external opportunities and threats in light of a corporation´s strengths and weaknesses (Wheelen and Hunger, 2006; Saloner et al., 2001). Objective The objective of this report is to describe, analyse and discuss advantages and disadvantages of a concept named SWOT which is an acronym for Strengths, Weaknesses, Opportunities and Threats. These concepts are frequently used as tools for analyzing the external environment of an organisation as well as the internal factors that constitutes its structure (Wheelen and Hunger, 2006). History SWOT analysis came from a research conducted at Stanford Research Institute in the 1960´s. The creation of the SWOT analysis comes from the need to find out why corporate planning failed. The research was funded by the fortune 500 companies to find out what could be done about this. Albert Humphrey together with his team began testing this tool and it suddenly became a corporate planning trend, which seemed to appear first at Du Pont in 1949 (Morrison, 2009; Friesner...
Words: 2571 - Pages: 11
...Abstract In this paper I will cover the various elements, policies and procedures to taking a business online. Inside this paper I will conduct a SWOT analysis, show how I plan to overcome any cultural barrier that may be presented and how I maintain compliance with our stringent federal trade laws. Exposing My Small Business to the World The possibilities for expanding and increasing your business in today’s times are endless. The World Wide Web allows us small business owners opportunities that we have never had before with these increased opportunities, there are also increased problems. I will outline how I took my business online and combatted these underlying issues. Identify the advantages and disadvantages of taking your small business online by performing a SWOT analysis. Include 2-4 items in each category. The New Jersey shore boardwalk is a tourist haven. A small business owner can make a considerable profit if they have a product that the consumers want at a price they love. My clothing store NEW Images opened last year. In this failing economy it was often discouraging to sit in the store for days at a time with only a few sales and many “window shoppers”. I decided quickly that if I want to survive I must take this business online. The thought of exposing my business to millions of new customers was euphoric. I could literally taste the profits. I put my plan into effect by first taking note of the advantages. The first advantage was the cost...
Words: 1146 - Pages: 5
...products. Though there are significant advancements have achieved in e-book technology, there are still various incompetents exist in the industry of e-book business. Tonkin (2010) pointed out that, the reader of e-books are becoming easy to Use but, still there are various types of e-books reader and e-books which are not made according to standard format and creating problems. Today people can not think a world without e-book. Hillesund (2010) opined that, today’s world can thinkable without printed books but can not without e- books. It is clearly indicating the popularity of e-books among the people across the world. In this assignment it is elaborately discussed about building a new e- book publishing company named Books r Us. It included the area of industry situation of current time, analysis of SWOT as well as porter five competitive forces. It also covered the area of generating business model, revenue and pricing strategy. At the end of this, a website for Books r Us is built with various types of features. In order to establish a profitable online book publishing business, first of all business environment should...
Words: 2793 - Pages: 12
...Strategic Plan STR581 March 23, 2013 TABLE OF CONTENTS EXECUTIVE SUMMARY …………pg. 3 COMPANY PROFILE……………………………………………………………….PG. 3 CORE VALUES pg. 4 INTERNAL AND EXTERNAL ANALYSIS………………………………..............PG. 4 SWOT ANALYSIS PG. 5 BEST VALUE DISCIPLINE……………………………………………………...…PG. 8 GRAND STRATEGY………………………………………………………………..PG. 8 RECOMMENDATION………………………………………………………………PG. 9 IMPLEMENTATION………………………………………………………………...PG. 10 OBJECTIVES………………………………………………………………………...PG. 10 FUNCTIONAL TACTICS…………………………………………………….……..PG. 10 ACTION ITEMS…………………………………...…………………………………PG. 11 MILES STONES AND DEADLINES……………………………………………….PG. 11 TASKS AND OWNERSHIP………………………………………………….……...PG. 12 KEY SUCCESS FACTORS……………………………………………………….…PG. 13 BUDGET AND FORECAST………………………………...…………………….…PG. 14 CONTINGENCY PLAN…………………………………………………………..…PG. 15 CONCLUSION.………..………………………………………………………….…PG. 16 REFERENCES.………………………………………………………………………PG. 17 Executive Summary Following this summary is the proposed strategic plan for Wawa as the organization expands to the Florida market. Wawa’s core values demonstrate the organization’s desire to please the customer, build lasting relationships, and providing quality service. Wawa designs the culture and environment of the stores to be a warm, friendly, and comfortable environment, enticing customers to return frequently. Leadership at Wawa strongly believe that once a customer enters a Wawa store, the employees, quality, and prices will entice him or her...
Words: 3552 - Pages: 15
...stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute products and new entrants. The wider environment is also ever changing, and the marketer needs to compensate for changes in culture, politics, economics and technology. [pic][pic][pic] The internal environment. All factors that are internal to the organization are known as the 'internal environment'. They are generally audited by applying the 'Five Ms' which are Men, Money,...
Words: 10461 - Pages: 42
...Fresh Direct Case Study Report Fresh Direct is a web-based supermarket that delivers fresh produce and meals to customers in New York City metropolitan area. Customers can order prepared meals from the website, www.freshdirect.com. Fresh Direct is in the online grocery store industry. BACKGROUND FreshDirect was found in 1999 by Jason Ackerman, Steve Druckman and Joe Fedele as an online alternative to traditional grocery stores. The company specializes in delivering a variety of over 3,000 items such as fruits, vegetables, seafood, prepared entrees and sides, coffee, meat products, deli and cheese products, and bakery items (Goldberg, 2010). The company provides same day and next day delivery to over 600,000 customers in New York City neighborhoods in Manhattan, Brooklyn, Riverdale, Queens, Staten Island, Connecticut, Long Island, New Jersey, and Westchester County (Bruno, 2010). FreshDirect solidified its market position by purchasing directly from farmers and passed the low price to customers within seven days to guarantee freshness; therefore, the company was able to deliver food to customers’ door for 25% less than its competitors. Former CEO, Rick Braddock, used innovative ecommerce technology to give the company a competitive advantage (Hu, 2012). FreshDirect struggled to turn a profit, the U.S. Immigration and Customs Enforcement audited the company concluded 15% of the employees were not eligible to work in the U.S (Bruder, 2010). The company also experienced...
Words: 1859 - Pages: 8
