Premium Essay

New Market Strategies and New Initiatives

In: Business and Management

Submitted By progga
Words 2684
Pages 11
Company Overview

Online business is often assumed by internet marketers that all business is done online by using the internet as a medium for marketing products and services is to cover portions of the online business. We have very few numbers of online travel agencies in Bangladesh, where we can get different guidelines for traveling and tourism. Travel website will be very attractive place for every tourist and travel lover. People will be able to purchase tickets and book their residence from these online services. It will encourage developing a good habit of travelling. So we are going to create a new book website name ‘chictravel.com’.

The most important component of any business including an e-commerce business is the customers. We have to find customers, convince them to buy our products and services and help them to remain loyal customers.

Market Segmentation:
Using the segmentation variables here we describe our perspective customers, like –

A. Demographics and Access: Demographic data is used widely in public opinion polling and marketing. Commonly examined demographics include gender, age, ethnicity, knowledge of languages, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease over time). Both distributions and trends of values within a demographic variable are of interest. Demographics can be viewed as the essential information about the population of a region and the culture of the people there.

So our company will definitely try to collect all information as it can to get access of the targeted consumers.

B. Consumer behaviors: Today consumers are busy; they have little patience for convoluted...

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