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1. Develop the product that you are launching. 2. What are the product characteristics and the consumer benefits? 3. Who are your key competitors? What are they claiming through their web sites or any form of communications. 4. Study the tools carefully and understand broadly the market situation of the category, and the 5. Strategies of the brands whose communication plan you have selected. 6. Select the campaign of one brand and address the following issues: 1. What are the objectives of the respective communication plans / tools? What are the possible marketing objectives which you can infer for the campaign as a whole and its components? 2. Who in your opinion is the primary and secondary target audience? 3. Evaluate the message strategy and creative execution of competitors. 4. What are the strengths and weakness of competitors? 5. What value proposition should you communicate about your new product.

1. Develop the product that you are launching. 2. What are the product characteristics and the consumer benefits? 3. Who are your key competitors? What are they claiming through their web sites or any form of communications. 4. Study the tools carefully and understand broadly the market situation of the category, and the 5. Strategies of the brands whose communication plan you have selected. 6. Select the campaign of one brand and address the following issues: 1. What are the objectives of the respective communication plans / tools? What are the possible marketing objectives which you can infer for the campaign as a whole and its components? 2. Who in your opinion is the primary and secondary target audience? 3. Evaluate the message strategy and creative execution of competitors. 4. What are the strengths and weakness of competitors?

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