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New Venture

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NOVEMBER SEMESTER 2013
BPNV 5103 – NEW VENTURE DEVELOPMENT
INDIVIDUAL ASSIGNMENT (60%)

INSTRUCTIONS AND REQUIREMENTS:

Select any THREE Vietnamese companies which have failed in their business ventures in the past. Illustrate the profiles of the selected companies and find out the reasons behind their failures. Students are advised to conduct a short research on these companies to obtain sufficient information pertaining to profiles of the companies and their key reasons on why they failed in their marketplaces respectively. Sources of information can be made available from secondary data (past records of reading, newspaper, library search, internet etc.)

OBJECTIVES:

The assignment is designed to:
1. Determine students’ ability to access to data and various sources of information, and subsequently write the proper profile of companies.
2. Enhance and analyse students’ capability in collecting data and/or information, process, analyse and write findings or report in accordance to the questions given.

QUESTIONS:

a) Conduct a brief research on the THREE Vietnamese companies which have failed to sustain their presence in the market place in the past. Name them with their completed profiles respectively. (30 Marks)

b) CRITICALLY discuss the key causes for their business venture failures with examples from your research and lessons learnt for future venturing entrepreneurs. (70 Marks)

[TOTAL: 100 MARKS]

Assignment Format:
a. Use double space and 12-point of Times New Roman font.
b. The assignment should contain about 3000 – 5000 words (15 – 20 pages)
c. Provide reference using the American Psychological Association (APA) format
d. References should be

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