...New York is the most populous city in the United States (1), and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world (2). New York City is home to more than 8.3 million people. It is the largest city in the U.S., more than twice the size of Los Angeles, the second-largest city in the nation, and close to three times the size of Chicago, the third most populous. If New York City were a state, it would rank as the 12th largest in the U.S. with respect to population size. This would place it behind New Jersey with its 8.7 million residents and ahead of Virginia with its 7.9 million residents (3). The economy of New York City is the biggest regional economy in the United States and the second largest city economy in the world after Tokyo(4). Anchored by Wall Street, in Lower Manhattan, New York City is one of the world's two premier financial centers, alongside London(5) and is home to the New York Stock Exchange and NASDAQ, the world's largest stock exchanges by market capitalization and trading activity. New York is distinctive for its high concentrations of advanced service sector firms in fields such as law, accountancy, banking and management consultancy (6). The financial, insurance, health care, and real estate industries form the basis of New York's economy. The city is also the most important center for mass media, journalism and publishing in the United States, and is the preeminent arts center in the country. Creative...
Words: 3666 - Pages: 15
...Rochester Institute of Technology RIT Scholar Works Theses Thesis/Dissertation Collections 1999 Assessing career value of hospitality management curriculum from program alumni James Reid Follow this and additional works at: http://scholarworks.rit.edu/theses Recommended Citation Reid, James, "Assessing career value of hospitality management curriculum from program alumni" (1999). Thesis. Rochester Institute of Technology. Accessed from This Thesis is brought to you for free and open access by the Thesis/Dissertation Collections at RIT Scholar Works. It has been accepted for inclusion in Theses by an authorized administrator of RIT Scholar Works. For more information, please contact ritscholarworks@rit.edu. ASSESSING CAREER VALUE OF FROM HOSPITALITY MANAGEMENT CURRICULUM PROGRAM ALUMNI by James A Faculty of thesis the Food, Re id R. submitted Hotel to the Travel and Management at Rochester in partial Institute fulfillment for the of of Technology the degree of Master of August Science 1999 requirements FORM I ROCHESTER INSTITUTE OF TECHNOLOGY School of Food, Hotel and Travel Management Department or Graduate Studies M.S. Hospitality-Tourism Management Presentation or ThesislProject Findin2S Name: J_am_e_s_R_e_id Title of Research: Date: 7/21/99 SS#: Assessing. Career Value of _ Hospitality Management Curriculum From Program Alumni Specific Recommendations: (Use other side if necessary.) Thesis ~ommittee: (I} _D_r_...
Words: 10443 - Pages: 42
...market. However, FreshDirect was launched in July 2001 with the view that consumers were after fresh products, at low prices, that could be delivered straight to there doors at convenient times. They have proven to the industry that their strategies and philosophy’s have led to success and consumer based growth within the industry. The analysis of the organisations internal environment through such tools as the value chain and the resource based analysis, has demonstrated some areas where they create value and more importantly, a competitive advantage. It creates its value through certain primary activities like their operations, marketing and sales, outbound logistics and its services. Additionally, they create a competitive advantage through such resources as financial and physical resources and also some intangible resources like the knowledge and skills of the human capital. The analysis tools that are used to examine the external environment of FreshDirect are the theories of the general environment and the five forces model identified by Michael E Porter. These tools analyse the external influences on the industry and analyse the organisations competitive environment. This is a great tool to establish where exactly FreshDirect fit in the ever changing industry. FreshDirect’s business – level strategy shows how they intend to compete by the means of mainly the differentiation strategy. They strive to differentiate themselves through their operational facility, process...
Words: 2618 - Pages: 11
...Poverty, The Hidden Migration: Why New York City Shelters Are Overflowing with Families (2002). 21 Homes for the Homeless & Institute for Children and Poverty, Ten Cities 1997-1998: A Snapshot of Family Homelessness Across America 3 (1998). 22 Institute for Children and Poverty, The Hidden Migration: Why New York City Shelters Are Overflowing with Families (2002). 23 Chicago Coalition for the Homeless, Fact Sheet: The Commercial Sexual Exploitation of Homeless Youth. 1 (citing Richard J. Estes & Neil Alan Weiner, Commercial Sexual Exploitation of Children in the U.S., Canada and Mexico, Univ. Pa. (2001) (unpublished)). 24 National Coalition for the Homeless, Domestic Violence and Homelessness: Fact Sheet #8 (1999) (citing Virginia Coalition for the Homeless, Shelter Provider Survey (1995) (out of print)). Hubbard, G. (2004). Strategic Management: Thinking, Analysis & Action (2nd edition), Frenchs Forest, Pearson Prentice Hall Johnson, G., Scholes, K. and Whittington, R. (2005). Exploring corporate strategy (7th edition), England: Pearson Education Limited Porter, M.E. (1980). Competitive Strategy. New York, The Free Press. Porter, M.E. (2008). The five competitive forces that shape strategy. Harvard Business Review. January 08, 1-19. Read more at Suite101: Using Porter's Five Forces to Analyse Non Profit Industry | Suite101.com http://www.suite101.com/content/using-porters-five-forces-to-analyse-non-profit-industry-a322704#ixzz1SZuLihAp Read more at...
Words: 314 - Pages: 2
...BAKED BY MELISSA MARKETING PLAN May 2 , 2011 nd TABLE OF CONTENTS: I. Executive Summary II. Situation Analysis o Market Summary Target Market Demographics Geographic Demographics Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis Strengths Weaknesses Opportunities Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast 2 Baked By Melissa Marketing Plan Hamos . Peerbhoy . Villacorta I. Executive Summary The Cupcake and cupcake bakery business is one of the fastest growing industries in America with New York as the “cupcake capital”. Cupcake bakeries are recession-proof, was fueled by the 1 recession and, according to the Wall Street Journal , they‟re contributing more jobs to the labor 2 market than the restaurant industry. Known as the “Magnolia Effect” , cupcakes have come a long way with the latest micro trend being mini-cupcakes – culminating with the coming together of two of food‟s hottest trends - “mini desserts” and “cupcakes”. New York City-based cupcakery Baked by Melissa, opened by ex-media planner Melissa Bushell a week after she was let go from her job in 2008...
Words: 7979 - Pages: 32
...PCA-Strategic Industry Analysis Metropolitan College of New York Dr. David J. Rosner Constructive Action 1 Report After analyzing the many topics I can write about for my constructive action project this semester I have decided to describe how I would invent my own business and sell my own product. This product will be detailed in terms of the service that it offers to the public. My business and product will relate very closely to my professional work experience and educational background. I have been practicing Architecture and Engineering for the past four years. I am currently an Architectural Designer who specializes in interior design. I will invent and open my own architecture firm. The name of my firm will be called Gavin Singh Architect, LLC. I have decided to create a limited liability corporation for my company because I believe it will serve me best in terms of organizational structure and tax purposes. I will create business cards that have proper visual graphics that showcase my company’s location and intentions. My business will specialize in renovating existing residential and commercial spaces in New York City. The infrastructure of my business is made up of the President & Chief Executive Officer who is myself. I am in charge of new business ventures and investments. I oversee the entire company and impart vision and leadership. Below myself is the Vice President of the firm. That person is in charge of meeting with current and new clients and...
Words: 2390 - Pages: 10
...Table of Contents Course Project - Marketing Plan 1 1.0 Executive Summary 2 2.0 Situation Analysis 2 2.1 Market Summary 4 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 6 2.1.4 Market Growth 7 2.2 SWOT Analysis 8 2.2.1 Strengths 8 2.2.2 Weaknesses 8 2.2.3 Opportunities 9 2.2.4 Threats 9 2.3 Competition 9 2.4 Product Offering 10 2.5 Keys to Success 10 2.6 Critical Issues 10 3.0 Marketing Strategy 10 3.1 Mission 11 3.2 Marketing Objectives 11 3.3 Financial Objectives 11 3.4 Target Markets 11 3.5 Positioning 12 3.6 Strategies 13 3.7 Marketing Program 13 3.8 Marketing Research 14 4.0 Controls 14 4.1 Implementation 15 4.2 Marketing Organization 15 4.3 Contingency Planning 15 5.0 Conclusion 15 Reference Page 17 Appendices 18 1.0 Executive Summary Lele is a newly established cleaning products manufacturer. Lele will start off with carpet cleaning product hoping to gain customers trust and expend on it. In addition to cleaning product at this time carpet cleaner Lele is planning to have website with different forms of education for end users. There will be numerous web clips, trick blogs and news. Although there are many well known cleaning companies and cleaning products manufactures on the market today, Lele has advantage because Lele will produce eco friendly and green products that are just starting to gain customer attention and hope is to make it while it is still fresh. Lele will work on growing its product menu as feedback...
Words: 3448 - Pages: 14
...SKYPE Vs AT&T AT&T Overview The American Telephone and Telegraph Company (AT&T) was incorporated in New York in 1885 as a subsidiary of the American Bell Telephone Company. AT&T’s corporate charter laid out the firm’s mission: “Connect one or more points in each and every city, town or place in the State of New York with one or more points in every other city, town or place in said State and in each and every other of the United States, Canada and Mexico; and each and every of said cities, towns and places is to be connected with each and every other city, town or place in said states and countries, and also by cable and other appropriate means with the rest of the known world.” AT&T began building its network out from New York in several directions. The first line, to Philadelphia, opened in 1886. AT&T reached a major milestone in 1892, when it began telephone service between New York and Chicago. Keeping pace with the growing demands for telecommunications required continuous innovation, improvement and expansion in each area. Transmission media evolved from open wires to cable, coaxial cable, microwave relays and to fiber optics. Skype Overview Skype was built by Sharman Networks after they bought Kazaa, a file sharing program from Niklas Zennstrom of Sweden and Janus Friis of Denmark. Skype leveraged the same type of peer-to-peer networking idea that Kazaa was built upon, but applied it to voice transmission instead. The idea was that the more people that used Skype, the...
Words: 1055 - Pages: 5
...The Learning Business Research Report BX2174: Research & Decision-Making for Business KARAN LAKHANPAL Student Number: 12908897 QIN YANG Student Number: 12653971 Lecturer: Dr Andre Kuah Contents 1. EXECUTIVE SUMMARY ............................................................................................ 2 2. BACKGROUND TO THE BUSINESS DECISION OR PROBLEM .............................................. 3 3. THE SPECIFIC RESEARCH OBJECTIVES TO BE ADDRESSED .............................................. 5 4. CRITICAL ANALYSIS OF THE METHODS ...................................................................... 6 5. RESULTS AND DISCUSSION ....................................................................................... 8 6. IMPLICATIONS FOR THE BUSINESS DECISION OR PROBLEM ........................................... 10 7. ETHICAL ISSUES .................................................................................................... 11 8. REFERENCES......................................................................................................... 13 9. APPENDIX ............................................................................................................ 14 The Learning Business Research Report | Campus: 10. 1 CHECKLIST OF ASSESSMENT CRITERIA .................................................................. 18 The Learning Business Research Report 1. Executive Summary ...
Words: 4438 - Pages: 18
...Fresh Direct Case Study Report Fresh Direct is a web-based supermarket that delivers fresh produce and meals to customers in New York City metropolitan area. Customers can order prepared meals from the website, www.freshdirect.com. Fresh Direct is in the online grocery store industry. BACKGROUND FreshDirect was found in 1999 by Jason Ackerman, Steve Druckman and Joe Fedele as an online alternative to traditional grocery stores. The company specializes in delivering a variety of over 3,000 items such as fruits, vegetables, seafood, prepared entrees and sides, coffee, meat products, deli and cheese products, and bakery items (Goldberg, 2010). The company provides same day and next day delivery to over 600,000 customers in New York City neighborhoods in Manhattan, Brooklyn, Riverdale, Queens, Staten Island, Connecticut, Long Island, New Jersey, and Westchester County (Bruno, 2010). FreshDirect solidified its market position by purchasing directly from farmers and passed the low price to customers within seven days to guarantee freshness; therefore, the company was able to deliver food to customers’ door for 25% less than its competitors. Former CEO, Rick Braddock, used innovative ecommerce technology to give the company a competitive advantage (Hu, 2012). FreshDirect struggled to turn a profit, the U.S. Immigration and Customs Enforcement audited the company concluded 15% of the employees were not eligible to work in the U.S (Bruder, 2010). The company also experienced...
Words: 1859 - Pages: 8
...Is everyone living in New York treated fairly at the workplace? If you said yes, I would say many immigrants living in the New York State would disagree. Actually, according to the United States Census Bureau, “Over 37 percent of New York City residents were born in another country with a total foreign population of 3,066,599 since 2011.” (Quote) New York City is known as the melting pot for all ethnicities; it is historically famous for Ellis Island and for being known as the gateway port to America. However, there is a group not counted for in the U.S. Census Bureau number which is undocumented immigrants. According to Passel’s analysis of 2000 to 2006 data, there are 374,000 undocumented workers in New York City, making up 10 percent of...
Words: 1439 - Pages: 6
...Professor, Shashon Miles February 17, 2016 * Table of Contents I. Purpose of Study 3 II. Background Analysis 3 III. Literature Review 3 IV. Benchmark Analysis 3 V. SWOT Analysis 3 VI. Proposed Action Plan and Implementation Timeline 3 VII. Graph Year One 3 VIII. Graph Year Two 3 IX. Graph Year Three 3 X. Potential Impact of Current Trends 3 XI. Desired Future State 3 XII. References 3 Purpose of study I have been working in the Dental Technology Industry for more than Complete Service Description The service our team decided to propose is a mobile dry cleaner service. It consists of having a truck act as a mobile store front, allowing customers to drop off and pick up their clothes from our dry cleaner. Our innovation will be an adjacent innovation opportunity because it will provide an alternate service opportunity while working along with a traditional dry cleaner. The source of the idea came when reading an article on a new company called Caviar. They offered food delivery to consumers from high end restaurants that didn’t offer the service. Consumers where comfortable paying a premium price to have the food they wanted. The company enjoyed great success leading to their buyout by Square, for a reported price at roughly $90 million. IV. Service Offering and Description Of Services to the Customer In the major cities of the U.S. citizens quality of life has increased. People want to spend the free time they have for personal...
Words: 1786 - Pages: 8
...trademark is an international recognized concept but in some overseas market there can be problems with the mark of a Corporation. The best way to overcome these matters can be through franchises with existing domestic Corporations. Telsa Motors, Inc. is an American multinational Company that manufactures designs and sells electric vehicles, components of power train and battery products. Telsa is a publicly traded Company that sells its stock on the NASDAQ stock exchange market under the symbol TSLA. Marc Tarpenning and Martin Eberhard started Tesla Motors way back in 2003 (Hettich and Stewens 3). Business has been average for Telsa Motors, Inc and it is only on 2013 when Telsa Motors posted their first profits since the year 2003. An analysis of Telsa Motors reveals that they have ventured into the Chinese market where it is expected that they face several challenges and influences from the business environment. Telsa Motors trades its shares on the NASDAQ stock exchange...
Words: 3588 - Pages: 15
...warranty as to the accuracy or completeness of any information in these materials. No part of these materials are intended to be advice, whether legal or professional. Contents 1. 2. 3. 4. Executive Summary ......................................................................................................................... 2 Background and Objectives ............................................................................................................ 3 General Benchmarking Methodology ............................................................................................. 4 Benchmarking Melbourne's Arts Status ......................................................................................... 5 4.1 4.2 Arts Comparison Cities Overview............................................................................................ 5 Arts Capacity Index ................................................................................................................. 6 Physical Infrastructure - Venue Number......................................................................... 6 Physical Infrastructure - Size ........................................................................................... 7 Economic Infrastructure ................................................................................................. 9 Arts Capacity Index - Combined Aspects ...................................................................... 10 4.2.1 4.2.2 4.2.3 4.2.4 4.3 4...
Words: 10914 - Pages: 44
...Batchalakuri) University: Devry University Keller Management School. TABLE OF CONTENT 1.0 Executive Summary 3 2.0 Situation Analysis 4 2.1 Market Summary 5 2.2 SWOT Analysis 6 2.3 Competition 7 2.4 Product (Service) Offering 9 2.5 Keys to success 11 2.6 Critical Issue 12 3.0 Marketing Strategy 13 3.1 Mission Statement 15 3.2 Marketing Objectives 15 3.3 Financial Objectives 16 3.4 Target Markets 20 3.5 Positioning 22 3.6 Strategy 23 3.7 Marketing Mix 26 3.8 Marketing Research 27 4.0 Controls 28 4.1 Implementation 31 4.2 Marketing Organization 32 4.3 Contingency plans 33 5.0 Conclusion 34 References 34 1.0 Executive Summary In New York City, where 58% of the state’s low-income children reside, over half the children live in low-income families. Low-income parents struggle to make ends meet, thus it will be beneficial and also an investment for the parents to buy toys for their children that are of good quality and memorable as gifts during special events like Christmas or as rewards. TAOF is a newly formed company that would meet this need by specializing in the marketing and sales of quality, well-known and desired children toys at a lower price. This marketing plan focuses on targeting the less privileged and low-income families in the city of New York. The “Toys...
Words: 7523 - Pages: 31
