...S w 9B11M082 DEVELOPING AN INTERNATIONAL GROWTH STRATEGY AT NEW YORK FRIES Sharda Prashad wrote this case under the supervision of Christopher Williams and W. Glenn Rowe to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2011, Richard Ivey School of Business Foundation Version: 2011-08-18 It was May 2011 at the head office of 122164 Canada Ltd. (the Company) in uptown Toronto. The Company was the parent company of New York Fries (NYF) and South St. Burger Co. (SSBC). The mood at the head office was subdued, disguising the hectic pace that came with being one of the few companies that had managed to escape the recent global economic turmoil. In fact, business at the Company had been on an upward trajectory ever since it was founded in 1983...
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...New York Fries Memo One of the main motives for internationalizing was the need for expansion outside of Canada. NYF does not occupy every shopping mall in Canada, only the top tier malls. This means that opportunities in Canada are quickly running out. Another motive for internationalizing was the development of the SSBC brand. This brand offers hamburgers to the public which is seen as a complimentary item to French fries. The SSBC would be predominantly located in big box centres which offered new areas of growth for the brand and the company. A third reason for expansion into international markets is the greater affinity for Western culture and food that emerging markets have. Consumers around the world are more open to buying Westernized products. Another reason for expanding the company is the proving popularity of NYF and SSBC products. Hamburgers are a common and popular food all over the world. Poutine is being seen in the same light. It is already considered a “national dish” in Canada and NYF is looking to make it as commonplace as the hamburger in other parts of the world. In the past, NYF has had difficulty expanding into international markets. Australia was at first seen as a great opportunity. It shared many cultural similarities and shopping centres with food courts are seen as a great place to escape the extreme temperatures. Unfortunately, the venture lasted only 4 years. This was due to poor real estate choices and because NYF allowed the franchisee to micromanage...
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...We live in a youth and beauty driven and desired world. That is because our society has a particular image set up for what is called the ‘ideal’ woman and anything different from the ideal forms of female beauty is considered undesirable and unacceptable. Women have historically been gendered, subordinated and criticized for their different portrayals of femininity. There is a parody in the ‘New York Fries’ ad that is crucial to address. Cosmetic surgery is defined as "a broad regime of technologies, practices, and discourse, which define the female body as deficient and in need of constant transformation" (Davis, 2002, 49).Women have be subjects to cosmetic surgery and are still encouraged to undergo cosmetic surgery to modify their bodies to meet the...
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...Rhode Island is a state in the New England region of the United States. Rhode Island is the smallest in the area, the eighth least populous, but the second most densely populated of the 50 US states behind New Jersey. Rhode Island is bordered by Connecticut to the west and Massachusetts to the north and east, and it shares a water boundary with New York's Long Island to the southwest. Rhode Island was the first of the 13 original colonies to declare independence from British rule, declaring itself independent on May 4, 1776, two months before any other colony. The State was also the last of the thirteen original colonies to ratify the United States Constitution. Rhode Island's official nickname is "The Ocean State", a reference to the State's geography, since Rhode Island has several large bays and inlets that amount to about 14% of its total area. Its land area is 1,045 square miles but its total area is significantly larger. The capital of Rhode Island is Providence, which is the largest city with an estimated population as of 2012 of 1,050,292 people. The flag of the state of Rhode Island and Providence Plantations is white and consists of a gold anchor in the center (a symbol for hope) surrounded by thirteen gold stars (for the original 13 colonies and Rhode Island's status as the 13th state to ratify the Constitution). A blue ribbon below the anchor bears the state's motto in gold: "HOPE." The flag is frequently depicted with golden fringe around the edges of the flag. Rhode...
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...Behind the visible act of making a purchase lies a decision process that represents a chain reaction that starts with a realized need. However, it’s also important to point out that the consumption process is not as simple as an individual having the need or want for a product. The consumer can be motivated by the desire to feel a certain way. For example, my most recent purchase was a winter coat. After the arctic temperatures we had in the Western New York area over the last few days, I decided it was time to invest in a nice warm winter jacket. I first started to look online then I visited a few stores but I didn’t find anything I really liked. If the consumption process was as simple as finding a product that meets my need, any warm winter jacket would have satisfied my need. Nevertheless, there I was walking around at Macy’s, I didn’t have anything particular in mind, I was simply looking around. Suddenly, on a mannequin, I see a beautiful grey button up hooded jacket with white fur trim around the hood. The lining was this stunning soft pink. When I looked through the racks, as you can imagine, I was delighted to see they had my size. The price didn’t even matter. I didn’t simply need a jacket anymore, I wanted that jacket. The main psychological process influencing my purchase was my concept of self. Because a jacket is something that I am going to wear every day during the winter season, it became part of my extended...
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...nursing home administrator is ultimately responsible for the health and well-being of the facility they are in charge of. Even though a nursing home administrator can delegate certain daily activities, they are in charge of the quality of the care at the facility, making sure the facility complies with state and federal regulations, and budgeting considerations among other things. Since a nursing home facility never closes, the hours a nursing home administrator keeps can be long. Some days there may be an after hours crisis that needs attending to. There are many requirements of becoming a nursing home administrator, which the State of New York requires. Using the eight stages for successful change by John P. Kotter, you will be able to see how someone can go from an Accounting Clerk to an Administrator of a Nursing Home in New York State. There is an increased urgency of nursing home administrators because the demand for nursing homes are increasing as the baby boomer generation is getting older and the need for long-term care is growing. The Accounting Clerk’s increase for urgency...
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...Cover Letter: Before & After “Before” Letter Jane Doe 123 Apple Way New York, NY 10000 October 23, 2011 Acme Corporation 100 Main Street New York, NY 10000 RE: Marketing Manager Position Weak, qualifying language. Dear Hiring Manager: After reading the job description for the Marketing Manager position at Acme, I believe I would be a great fit in this role. I currently work in an environmental 501(c) communicating sustainability messages to corporations, non-profits, and government agencies. I have partnered with a diverse group of companies educating students, supply chains, and corporate staff on relevant sustainability issues. This organization has reinforced my understanding about the amount of positive influence corporations can have. I would like to work for a firm motivated by operationalizing sustainability principles with the reputation and audience to do so. I believe I have all the attributes and characteristics to be a successful Marketing Manager at Acme. I am extremely organized in all aspects of my work both critically and logistically. I excel at planning long-term projects through my detail-oriented plans that are efficient in their use of resources and flexible in accommodating unforeseen variables. I believe this is the fundamental foundation to be an outstanding Marketing Manager. These characteristics intertwined with teamwork, passion, and drive equate to successful sustainability results. I hope to be part of Acme’s strong...
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...Positioning and Differentiation Vanessa Dumas HCS/539 May 14, 2012 Tina Folk-Comartie Positioning and Differentiation Positioning and differentiation in health care is two health care facilities not far from the same location. Catskills Regional Hospital and Orange County Regional Hospital are situated 30 miles from each other. These two facilities are both in the state of New York Hudson Valley Region. These two hospitals focus on catering to the same clientele. The paper will reflex the differences and similar attributes. The facilities cater to geriatrics, gynecological, rehabilitation centers, and other similarities. Positioning and differentiation is Orange County Regional competitive strategy advantages over Sullivan County Regional. Discipline of the Organization Planning a health care system positioning and differentiation paper will have a excellent plan and tactic position. Marketing at a hospital and it brand name is vital to success in profitability. Catskill Regional Hospital and Orange County Community General both have well known toes to the community in Sullivan and Orange Counties. The paper will discuss some of the different strategies both organization uses to convince the community of excellence in health care services, and products. Both facilities have undergone a huge transformation to enhance marketing to produce profitability. Both organizations have a unique clientele attraction. The hospital’s has distinguished the market...
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...Director of Risk Management- Felicia Larue, CEO for Little Falls Hospital Has brought the Case of Lydia Bevins to my attention to assess and ensure the rights of the patients and the risks that may be associated with Little Falls Hospital are minimal. Lydia Bevin is a 45 –year-old woman, has been on a ventilator for respiratory assistance for over six months because of an automobile accident. Lydia Bevins is paralyzed and is only able to communicate through head nods. It is uncertain as to whether Lydia Bevin is able and capable of making healthcare decisions on her own. She is married to Harry Bevins for four years. Mr. Bevins requested that the life sustain support keeping Lydia alive to be withdrawn. The Health Care Proxy Law of New York states that Harry Bevins has the “legal right to make decisions on behalf of his wife, since he is her legal guardian and surrogate decision maker.” (Health Care Proxy, 2001). Mr. Bevins states that his decision is made because, he and his wife had discussed this prior to the accident and what she would want to happen. There is an advanced directive: however, Mr. Bevins does not know the whereabouts as Lydia has the advance d directives prior to their marriage. Eileen Redfield, Lydia’s mother wants to give her child every chance she can to live. She believes Lydia could have a chance at recovering from the accident. She thinks ending her life is not the answer. Mrs. Redfield stated that she consulted with a couple of other physicians in...
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...get the dimensions for a proper wheelbarrow was not surprisingly short on all kinds of necessary instrumentation.” (Morrison21) Conclusively, I wouldn’t say that canal building was “a systematic botching of a very simple process” as Morrison stated. Even though there were many issues cause by inexperienced men even after being given very specific instruction, the act of building a canal wasn’t simple. It was complicated and required much more than adequate work hands and they simply didn’t have all of those things. The fact that they were able to build canals at all is impressive given the state of engineering in the United states at that time. Reference: Morison, Elting E. From Know-How to Nowhere: the Development of American Technology. New American Library, 1977. ...
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...Long Island tourism has a fast-growing, new avenue for visitors in their elite wine country regions. Wineries in Long Island have been an unintentionally kept secret since their establishment in the early 1970s. After over forty years of growth in production and output, LI vineyards and wineries have gained a much deserved and hard-earned prestige among wine producers and connoisseurs. Respect among their winemaking brethren and a reputation for high quality has made LI wine on par with wine from Italy or France. Tourism for LI has been quick to catch on and embrace the industry to encourage visitors seeking a unique alternative to traditional vacation activities. A tour, tasting, or class at a local vineyard or winery can be an interesting way to change up a vacation. For more serious wine lovers, and other interested parties, some wineries and vineyards offer more in depth knowledge of their business and the secrets and...
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...Question: (i.) Critically evaluate the classical theory of organization and management in the light of contemporary business environmental changes facing managers in Nigeria (ii.) How did the neoclassical and contingency theories improve on the imperations of the classical approach? (i.) Critically evaluate the classical theory of organization and management in the light of contemporary business environmental changes facing managers in Nigeria Classical organization theories (Taylor, 1947; Weber, 1947; Fayol, 1949) deal with the formal organization and concepts to increase management efficiency. Taylor presented scientific management concepts, Weber gave the bureaucratic approach, and Fayol developed the administrative theory of the organization. They all contributed significantly to the development of classical organization theory. Taylor's scientific management approach The scientific management approach developed by Taylor is based on the concept of planning of work to achieve efficiency, standardization, specialization and simplification. Acknowledging that the approach to increased productivity was through mutual trust between management and workers, Taylor suggested that, to increase this level of trust, • the advantages of productivity improvement should go to workers, • physical stress and anxiety should be eliminated as ...
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...The first organization that I selected for mission statement analysis is United Bronx Parents, Inc. There website is: http://www.ubpinc.org The current mission statement is as follows: “United Bronx Parents, Inc. (UBP) is a private, not-for profit “community grown” human services agency – providing a variety of social services in the South Bronx and on a citywide basis. Since 1965, UBP’s mission has been “To provide the basic human services necessary for families and individuals to obtain self-proficiency through dignity in their struggle to participate as the functioning and valuable citzens they are.”” The mission statement for UBP is aesthetically good and overall meaningful. It has a purpose statement, it lists the population it is working with and the activities. It also touches on its values and the geographic region it serves. However, it is longer than thirty words. To revise it I would shorten it slightly to read as such: “United Bronx Parents, Inc. is a private not for profit “community grown” human services agency providing the basic human services necessary for families and individuals in the South Bronx.” The second organization that I selected is Providence House which is the non-profit organization that provided me with my supportive housing apartment that I recently moved into since being a victim of a violent crime and subsequently homeless with my daughter for the past four years. Providence House’s URL is: http://www.providencehouse.org ...
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...What is the Pennsylvania Act 13? The Pennsylvania Act 13 revises the state’s oil and gas statutes, to allow oil companies to drill for natural gas using the controversial process (PA.). It has also strips rights from communities and individuals while imposing new statewide drilling rules. The Act allowed drilling, waste pits and pipelines in every zoning district to include residential districts, as long as certain buffer zones are observed (Levy). With this Act it leaves municipalities defenseless to protect themselves from having drill sites and waste pits surrounding them. Now compared to Vermont’s legislation, Vermont has passed bill H. 464 Fracking Ban, with this bill Vermont has banned the issuance of a discharge permits, basically what this 3 page bill states is that if any person intends to discharge into an injection well No permit will be issued, which means that Vermont will not allow any hydraulic fracturing (VT). As for New York State decision the court ruled that local municipalities have the right to ban hydraulic fracturing within their borders, the issues with language in the state law, is that local law cannot supersede state laws when it comes to regulating oil and gas drilling, so what the town of Middlefield has done is just ban it all together which is not to regulate (Middlefield). With all of these states is that all the states look at hydraulic fracturing differently, one state bans it altogether , one tries to just run over the local government,...
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...CLAIM FORM FOR $25 Gift Card Confirmed Gift Delivery Address Name: Address : Email Address: Phone Number: Acknowledgement of Terms I, ______________________________________ (Print Full Name), certify that I am over eighteen (18) years of age. My date of birth is ____________________. I am submitting this Claim form with the understanding that it will be relied upon to verify and confirm my entitlement to receive the sponsored by OnDemand Research: The next Level of Market Research. (______) (Print Initials) In consideration of the receipt of the Gift, I hereby release and forever discharge the Sponsor and its officers, directors, employees, subsidiaries, affiliates, agents, assigns, etc. or any entity or person connected with the Gift from and against any and all claims, demands, losses entitled to assert, including but not limited to any death, injury, loss or enjoyment or other harm or loss of any nature whatsoever caused by, contributed to, or arising out of any gift awarded to me in this promotion. (______) (Print Initials) As stated, I understand that the gift I qualified for consists of a general gift card valued at $25. OnDemand Research: Next Level of Market Research reserves the right to substitute my gift with equal or greater value depending on the availability of the original gift. I understand that I will be disqualified from receiving any gift which may be awarded to me if any statement made by me in this Claim form is...
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