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New York Times Digital

In: Business and Management

Submitted By graceazc
Words 255
Pages 2
Evolución de NYTD
1995- La compañía New York Times reconoció el impacto que internet tendría en su negocio- comenzaron a transferir el contenido del periódico en internet
19/1/1996- fue lanzado-dando a los lectores en cualquier parte del mundo acceso a artículos de la prensa y fotos en la noche de su publicación.
1996-1999- aumentaron de manera constante su inversión en su operación en línea
1999- durante un año NYTD operaba con varias páginas de web:,,,,, y Abuzz- tenía una estructura muy descentralizada
2000- centralizaron sus operaciones para alcanzar mejor rentabilidad- fue vendido, y se insertaron dentro en el sitio electrónico de
09/2001- NYTD parecía estar muy cerca de declarar su primer trimestre rentable

2 ¿Qué impacto tuvo NYTD en el resto da la compañía?
Conflictos con el Core Business * Operaciones editoriales de NYTD y su impacto potencial en la marca The New York Times * Principio: Separar las operaciones editoriales de las comerciales * Ventas de Publicidad * Integrar las operaciones de ventas de la corporación fue difícil al principio * La integración de las ventas de anuncios clasificados fue más fácil – amenaza * Ventas de Suscripciones * Se sentía mucho temor de que el contenido gratuito del periódico en internet tendría un impacto negativo en las ventas de suscripciones * Tuvo el efecto contrario; en 2001 la página web se había convertido en la segunda fuente más importante de nuevas suscripciones al periódico

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