Premium Essay

New and Old Members

In: Business and Management

Submitted By sabi2
Words 3621
Pages 15
Question 5 Marketing is the process in which advertisers attempt to create profitable relationships with consumers, while establishing a profit for their goods or services. In addition to generating new customers, marketers must also focus of customer retention.

The marketing process has five key steps that lead to a successful organization/ campaign. * Targeting Consumer Wants
The first step of the marketing process is analyzing and comprehending the current marketplace. Understanding what people want is essential to beginning a successful marketing campaign. After finding a potential niche for a product or service, marketers must conduct research about competitors and similar items currently available on the market. After identifying these factors, an overall plan must be established to launch the good or service. Sales methods, franchising, and partnerships are all aspects of the product launch that must be examined before production can take place. * Establishing a Consumer-Driven Sales Strategy
After finding a profitable niche, a unique strategy must be established to market to the intended target audience. This step of the marketing process is essential, as a method must be constructed that not only will be profitable for the company, but also for the consumers. Market segment analysis is often done to break down the population into smaller groups, so the target audience can be found. * Creating Consumer Value
The next step of the marketing process is finding a way to create a product that offers consumers value for their money. In this step, the four “P’s" of marketing come into play. The first “P" is the product itself; it needs to be something society wants. Additionally, it must be well made and fill a void present in the market. The next “P" in this step of the marketing process is the price of the good or service. Researchers must...

Similar Documents

Premium Essay

Leadership Essay

...LEADERSHIP Bill Gates once said, “As we looked into the next century, leaders will be those who empower others”. This quite sufficiently describes what is, in my opinion, the new leadership. The way to describe how the old leadership differs from the new leadership can be summed up in one word: sustainable. Compared to the old leadership with a very rigid, tip down approach, the new leadership style is more sustainable and holistic, with power flow in all directions and flexible way of carrying out tasks and activities. The new leadership style weighs a lot on ethical and social responsibility. One of the most significant differences between the old and the new leadership styles is the way the relationships are forged. Relationship in old style leadership is characterized by a hierarchy, top-down relationship with great emphasis on power and control in the hand of the leader, where the leader has the utmost control and authority. Information is usually proprietary for the leader and is usually guarded, with very less flow from the leader to the followers. The leadership focus is to gain control and recognition of position, which usually involves tactics such as manipulation and fear. The new leadership mechanism is the complete opposite of it. The power structure is no longer a hierarchy, but resembles more of networks and communities, with each individual being a node in the network. The leader empowers the individual, both directly and through the network of the......

Words: 1051 - Pages: 5

Premium Essay

System Evaluation Paper

...that there were too many systems and wanted to see if there was a way to have fewer systems. After meeting with several vendors, the Apollo Company made the decision to look into a way to have customer service, sales, customer support, and finance on one system. The process to find the right system took a little over six months but the Apollo Company finally decided to make a change. The old system would be replaced by Customer Relationship Management (CRM) that would run through Salesforce. The company hired Salesforce to come in and see the old system. Salesforce immediately explained that there was a way to have all the systems into one and that by using Salesforce this would be possible with a new monitoring system. CRM is data driven, constantly changing and will even connect customer feedback or comments through social media with the new system (Rainder, Prince, & Cegielski, 2014). The system used is how the client is built into the system that will be easier and create fewer issues with duplicate clients. The client's information will be able to be seen by al team members. When a client decides to join Apollo Company, the information will link to all over applications and make it easier, so the client does not have to fill out as many applications with secure details. The system stores clients information and...

Words: 857 - Pages: 4

Free Essay

Winning

...In the first meeting I attended I was introduced by Mayor Anthony Johnson. I was given the opportunity to shake hands with all the members. While doing so Mr. Johnson explained to everyone that I would be attended the next few scheduled meetings, so that I may be able to increase my knowledge on the processes of decision making in groups. Members: Member (1) Brandon/Caucasian Male: Brandon is 46yrs old, very active in the community. His attitude is some what laid back. (Chief Fireman) Member (2) James/African American Male: James is 29yrs old, very positive and outgoing shows feeling and emotions. (Firefighter) Member (3) Haywood/African American Male: Haywood is 52yrs old. The Veteran of the group. He has good leadership skills, a member of the town board of commissioners for 11yrs. Member (4) Ricky/Caucasian Male: Ricky is 51yrs and is the head of the town Treasury. He is a very responsible and focused member of the group. Member (5) Anthony/Caucasian Male: 48yrs old; Anthony has been the mayor of the town for the past 6 years. He is very outgoing, generous and works hard to satisfy the needs of the town. After I had been introduced, the meeting proceeded to the group’s first debate topic. Ricky announced the topic was of an old fire truck. (See Appendix A) The fire truck was nearly 14 years old and needed several new parts in order to be dependable. Mr. Haywood was curious to know just what parts needed to be replaced. James stated that......

Words: 1024 - Pages: 5

Premium Essay

Reflection on Practice & Learning

...Planning Stage 4-5 6.0 Implementation Stage 6-7 7.0 Evaluation Stage 7 8.0 Lessons Learned 8 9.0 Appendix 9 3.0 Introduction During the six weeks sessions on 2 November, our group members were engaged in organising an event relating to the charitable involve the steps of planning, implementation and evaluation. We took part in the charitable event actively to work as volunteers and visited to Glory Days old folk home at Jalan Vermont Georgetown, Penang. The main purpose of this event we had organized visit to old folk home is investigate and understand some old folks’ daily habits or activities. Otherwise, we organized this charitable event in order to contribute our helping hand as volunteer to involve some activities of charity such as celebrate birthday and hair cutting task for those old folks in need and not merely complete our assignment task without sincerely. The old folk home formerly known as Glory Home which established since 1988 year. Glory Days is a trustable old folk nursing home that provides the services of home care for the aged, ambulatory handicapped, bedridden handicapped, convalescent and others. 4.0 Brainstorming Brainstorming is a group or individual creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas......

Words: 1934 - Pages: 8

Premium Essay

Case Analysis: Seminole Gas and Electric

...of the board member has taken markedly different positions. The bond has been issued the previous October, when interest rates were at their peak. At that time , Cahill and the board of director thought that interest rates were at a high and would likely decline in the future , but they had no idea that the slump would come so soon and be so sharp. Now, less than a year later, rated utility bonds such as those of Seminole, can be sold to yield only 12.5 percentages. Since Cahill anticipated a decline in interest rates when the $500 million was sold has had insisted that the bonds be made immediately callable. The investment bankers handling the issue wanted Seminole to make the bonds non-callable for a year period, but Cahill resisted this proposal. Cahill estimated that Seminole could sell a new issue of 25 year bonds at an interest rate of 12.5 percentages. The call of old and sales of new bonds would takes place in about five to seven weeks. Cahill has proposed, at the last director’s meeting that the company call the 16 percentage bonds and refunds them with a new 12.5 percentage issue. Although the refunding cost would be substantial, he believe that the saving of 3.5 percentage of a year for 25 year on a $500 million issued would be well worth the worth the funding cost .Cahill did not anticipated adverse reaction from the other board member but three of them voices strong opposition to the refunding proposal First was Claude Dykeman, a long term member of the......

Words: 3036 - Pages: 13

Premium Essay

Semi

...percent, mortgage bonds issued 11 months earlier. Three of the board members had taken markedly different positions on the questions. The bonds were issued when the interest rates were at their peak but the BODs thought that it would decline and insisted on a call premium of 10 percent if any bonds were called during the first year, with the premium declining by 0.5 percent a year until the 20th year, after which the bond could be called with no premium. Furthermore, Cahill estimated that company could sell a new issue of bond at an interest rate of 12.5 percent. The floatation cost on the refunding issue would be approximately 0.5 to 1 percentage point of issue, and there would be the period of approximately three weeks during which both issue would be outstanding, during which the excess funds could be invested in short-term treasury securities yielding to 10 percent. After the $500 million was sold, Chaill anticipated a decline in interest rates so the bonds made immediately callable. The investment bankers handling the issue wanted Seminole to make the bonds non-callable for 5 year period. The bankers insisted on call premium of 10 % if any bonds were called during the first year, with the premium declining by 0.5 % a year the 20 thyear, after which the bonds could be called with no premium. Seminole could sell a new issue of 25 year bonds at an interest rate of 12.5 %. The call of old and sale of new bonds take place in about five to seven weeks. The flotation cost......

Words: 3149 - Pages: 13

Premium Essay

Bio Hemi

...of medicine that was no longer marketable in US and Europe. Also, there were some fixed-price contracts that required company either to make old version of product to meet profit margin or to make new version which would not meet profit return. The company looked for Central and South American market to sell old version of medicine where information about hemophiliac was not known yet. They were in the middle of the ethical issue. However, discarding products could bear a large loss for the company. This also could have negative affect on company’s stock and bonuses. In this case, assuming I am the accountant of the company product team which reviews status of the old version of medicine and a member of Institute of Management Accountants, I will recommend make a new version of the product to the company even if the company does not meet the target return for their investments. Company’s image directly affects company’s sales. Therefore it is very important for companies to behave ethically. Assuming the company keeps producing old version products to complete fixed-price contracts and also exports them to other countries that do not have enough information in hemophiliac treatments yet, more hemophiliacs will be exposed in danger of disease. It may kill many patients. As time goes, people eventually will recognize Bio Hemi produces old products and still sells...

Words: 563 - Pages: 3

Premium Essay

Case 1

...fifteen members, nine of whom have been in the company for more than two years. In order to meet a Monday deadline, Dave’s team takes the computers from the finance department over to their department on the weekend, and fails to return them before the finance department realizes the computers were missing. On Monday, when Alex was notified and had investigated what had happened to the computers, he called Dave into his office. When Dave explained to Alex what the motives for his team’s actions were, Alex understood, yet was concerned of the team’s behavior. Therefore, he decided to have a meeting with Dave regarding the events. While in the meeting, Alex confirmed that Dave’s team was having some internal issues that were affecting their performance. Consequently, Alex has to make a decision on how this issues could be solved. Framing the Decision Statement Alex makes use of his critical thinking skills for analyzing Dave and his team’s behavior with the purpose of finding the root cause of the issues they are facing. Seeking more information about how Dave and his team function, Alex takes Dave to dinner where he was able to analyze Dave’s behavior and gather more information about his team. He recognized that it was important for Dave to do well at his job, and that his team had some communication difficulties. Alex instructed Dave to do an activity with his team outside of the work environment where old members would have to team up with young......

Words: 1760 - Pages: 8

Free Essay

Hershey Italian Lodge Marketing Plan

...94th year of operation. Located in the heart of Hershey, PA, HIL was established by a small group of Italian men in 1920. The name Nuova Societa Italiana Indipendente Di Mutuo Soccorso Per Uomini was, and still is, the true name of the lodge. It means, Men’s New Independent Italian Mutual Benefit Society. HIL is a private men’s social club that includes a bar &restaurant serving a traditional style Italian menu, a banquet, and other activities and amenities. As a staple of the Hershey community for many years, the HIL is well known and respected throughout the area. The primary goal of the lodge is to preserve their heritage and build a strong, close community. The mission statement is, “…to provide a comfortable, friendly, affordable, family atmosphere for our members and guests.” The saying “Ieri, Oggi, Domain, Sempre Fratelli” is the motto of the organization and is printed at the bottom of each quarterly newsletter. Translated, this means, “Yesterday, Today, Tomorrow, Always Brothers”. There are currently approximately 3,000 total members; although a large population of the membership has relocated to areas outside of Hershey. The primary membership is the “Active” membership. The requirement to join as an “Active” member is that an individual be a male 21 years or older and of Italian decent. The club also offers a “Ladies Auxiliary” membership,...

Words: 6707 - Pages: 27

Premium Essay

Ccc Case Study

...for change to take place). Erica indentified that CCC lacked effective operational and cost controls. She felt that there is a lack of management expertise to lead the company and propel it to greater heights. Hence, she suggested to hire new expertise to lead CCC. The new managers hired developed a new budgeting system and arranged a meeting with all departmental heads to inform them about it. However, the old managers do not seemed very keen and neither seemed to understand how the new system would affect current working practices. There is even one manager that strongly object the change and criticized it. Though the first step of Kotter's Model was fulfilled, the change was not successful for several reasons. This will be further elaborated in the paragraphs to come . Identifying the problems that hinder CCC's growth is a good start but Erica did not foresee the challenges for implementing change and did not manage it well. It is not surprising to receive such reactions from the old managers as the new system would seem more like an extra chore that they need to perform on top of their current workload. . It is absolutely critical to get employees to buy into the need for change. Erica and the new managers can give all the old employees the...

Words: 2603 - Pages: 11

Free Essay

Building Church Memberships

...CHURCH MEMBERSHIPS: FINAL PROJECT Building Church Memberships: Final Project Allita Walker Kaplan University September 1, 2012   Letter of Transmittal Allita Walker 51 Pat Mell Road SW Marietta, Georgia 30060 September 1, 2012 Pastor L. Collins, Senior New Hope Christian Fellowship Ministries P O Box 956606 Marietta, Georgia 30064 Greetings Pastor Collins: I am submitting the attached proposal for consideration by you, the First Lady, and the members of New Hope Christian Fellowship Ministries. This proposal identifies the problems of declining membership at your church as well as possible solutions. I have been a member of New Hope Christian Fellowship Ministries for over seven years and have watched the revolving door of members for that time. In the last eight months, I have observed many members leaving and attendance declining but unlike in the past, new members are not coming into the ministry. As a result of the declining membership and attendance numbers, the ministry is also experiencing low donations and the ministry is struggling to pay its bills. During the last few months, the significantly low donations have begun to threaten the future of New Hope. This proposal will address the problems that I have mentioned; it will also offer solutions that have the potential to provide significant relief to your ministry. Your ministry has been serving the Cobb County, Georgia area for over 20 years and my objective is to create......

Words: 3485 - Pages: 14

Premium Essay

Sales Promotion

...1. Free Maintenance As we know that Dr.Martens is with the light skinned shoes boots. If shoes do not maintenance will easy get dirty and look old. Nowadays, people are regard to designer shoes but they only buy the shoes do not know how to maintenance. As I know in Malaysia do not have this kind of after sales service and the maintenance thing of shoes are not popular in Malaysia. Moreover, shoes has maintenance compare with those which do not maintenance are easier to distinguish, although those pirated products are look exactly the same as original’s but you get what you pay for. Those pirated are using inferior material to produce with a time period people can distinguish the original and pirated. Therefore, Dr.Martens should using this for sales promotional tools to promote their shoes, FIRST that other brands do not have this kind of service; SECOND easy to defeat those pirated products to imitate Dr.Martens design. 2. Lucky Draw Lucky draw is the simple way to attract people attention but the important part is the reward of the lucky draw. Dr.Martens can provide the 1st place a pair of special design shoes that the design is not selling at all. When the reward was attractive, Dr.Martens should set the condition of the lucky draw. The condition of lucky draw can be buy over RM1000 can get 2 name card for lucky draw. However, Dr.Martens normal price is between RM500-RM600, people may find friend to buy together or buy over RM1000 by himself because of the special......

Words: 949 - Pages: 4

Free Essay

Amish Cultural Research Paper

...Amish Cultural Research Paper Amish Cultural Research Paper Imagine living in a society where the members socialize exclusively with each other and not with the outside world. The men of this society dress conservatively in dark colors sporting clean-shave until married when they switch to beards. The women, wearing only full skirts, wear their hair up in a bun and covered with a simple white cap or bonnet. The community, called an ordnung, decides how the community will be run from state to state. The culture itself keeps an arms distance from technology because they believe that it weakens the structure of the family. Planting and sowing of the fields is done by using horse drawn machinery and very rarely does the hum of anything fuel powered echo from the farms. Intermarriages are kept within the genetically isolated society to include first cousins and divorce is not tolerated. The Amish are a horticultural-based culture that consists of a society that is very conservative and strong on religion. The intent of this paper is to focus on the Amish culture, their primary mode of subsistence, and to identify three aspects of it impacted by this mode. History The Amish are a peace-loving, upright, religious group of people, settled happily in different parts of the United States and Canada. They disregard the modern way of life and are content to live their lives preparing for death and heavenly rewards by going without modern conveniences, such as......

Words: 2281 - Pages: 10

Premium Essay

Drivng Age

...Turning the age of sixteen is a huge step in the life of a teen. When becoming the age of sixteen a new challenge is brought into a person's life, the task of driving a car. But are sixteen year olds ready for this task. Driving a car is a task that should only be taken on by teenagers over the age of eighteen, because they are more responsible and understand the risk involved. Sixteen-year-olds brains are underdeveloped and most of the driving they do is unnecessary. I don't think the driving age should change. Its worked for so long, why change it now? In today's society the idea of sixteen and seventeen year olds operating cars has become a way of life. But if one stops to think about it, there is no need for these drivers to be on the road. Most of these drivers still live at home and have no job because they're still in school. So they have no job to drive to or from. To go to school they can take the bus or be dropped off by their parents. I know there's so many times when I want to drive somewhere because my parents aren't home or I just want to be by myself outside of the house. I'm sure a lot of teenagers that are younger than sixteen can't wait to be able to get on the road. Maybe they aren't responsible enough, but then they shouldn't be driving. Another problem with these drivers is they are very irresponsible and put other drivers in danger on the road. Recent statistics show that most drivers who are caught speeding or involved in automobile accidents are......

Words: 1397 - Pages: 6

Premium Essay

Reading Note

...The French Revolution © Student Handouts, Inc. www.studenthandouts.com The Old Regime (Ancien Regime) • Old Regime – socio-political system which existed in most of Europe during the 18th century • Countries were ruled by absolutism – the monarch had absolute control over the government • Classes of people – privileged and unprivileged – Unprivileged people – paid taxes and treated badly – Privileged people – did not pay taxes and treated well Society under the Old Regime • In France, people were divided into three estates – First Estate • High-ranking members of the Church • Privileged class – Second Estate • Nobility • Privileged class – Third Estate • Everyone else – from peasants in the countryside to wealthy bourgeoisie merchants in the cities • Unprivileged class The Three Estates Estate Privileges Exemptions •Collected the tithe •Censorship of the press •Control of education •Kept records of births, deaths, marriages, etc. •Catholic faith held honored position of being the state religion (practiced by monarch and nobility) •Owned 20% of the land •Paid no taxes •Subject to Church law rather than civil law •Moral obligation (rather than legal obligation) to assist the poor and needy •Support the monarchy and Old Regime •Collected taxes in the form of feudal dues •Monopolized military and state appointments •Owned 20% of the land •Paid no taxes •Support the monarchy and Old Regime •Nobles First Population •Circa 25,000,000 •None •None •Paid all......

Words: 2896 - Pages: 12