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Next Corporate Powerhouse

In: Business and Management

Submitted By rgohary
Words 797
Pages 4
Running head: The Next Corporate Powerhouse

The Next Corporate Powerhouse
Fitchburg State University

Abstract
Softbank and Sprint merging would give each company strength in areas which they were lacking. Softbank would gain a strong foothold in a new market and Sprint would be more able to compete with larger corporations. Together these companies have the potential to grow in a corporate powerhouse.

The Next Corporate Powerhouse
Introduction
The merger of Softbank and Sprint has the potential to launch the partnership into the category of a corporate powerhouse. The merging of these two already large corporations benefits both parties in a variety of ways. This paper will explore exactly how each company is benefited and what this means for future growth.
Body
The possible benefits of a merger between Softbank and Sprint are too much to walk away from. Although this deal is still awaiting approval, the future of Softbank and Sprint together looks bright. Both companies have the opportunity to for rapid growth and stand to gain a large percentage of market share.
Softbank Benefits
Softbank is a global company with large market claim in both Japan and Asia, as stated by Roger Cheng of CNET “In Japan, it's the third-largest mobile services provider, similar to Sprint's ranking in the U.S. But in Japan, it's an aggressive competitor and for several years made a name for itself as the exclusive provider of the iPhone…The company claims to own stakes in 960 mobile Internet companies around the world, primarily in Asia.” However, even with all of Softbank’s success, the company has yet to have made a huge impact on the market of the United States. The Sprint merger gives Softbank the large presence in the United States which it has been lacking. Now with an even greater market share, Softbank along with Sprint, can begin to become an even greater force

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