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Nh Hoteles

In: Business and Management

Submitted By Beatriz
Words 2027
Pages 9
2.1. Historia

Fundada por Antonio Catalán, las siglas NH vienen de "Navarra Hoteles", puesto que el fundador era navarro y creó en esta comunidad su primer hotel, el Ciudad de Pamplona, en la capital navarra Pamplona, a partir del cual el grupo empezó su expansión durante los años ochenta. A partir del año 2000 se convierte en una de las principales cadenas europeas con la compra de la holandesa Krasnapolsky (julio 2000), la alemana Astron (febrero 2002) y la italiana Jolly Hotels (2007).
También adquirió la mexicana Krystal (junio 2001). El grupo firmó un acuerdo con el prestigioso cocinero Ferran Adrià en el año 2000, por el cual ha promocionado su servicio de restauración. Su lema es "Cuestión de detalle".
El 14 de septiembre de 2009 se fusionó con la cadena Hoteles Hesperia, creando el mayor grupo hotelero urbano español, con 400 establecimientos distribuidos en 24 países. Desde febrero de 2011 está presidida por Mariano Pérez Claver.

2.2. Organigrama y actividades principales de la empresa

NH Hoteles (www.nh-hotels.com) ocupa el tercer lugar del ranking europeo de hoteles de negocios. NH Hoteles tiene 394 hoteles con 58.844 habitaciones en 22 países de Europa, América y África. NH Hoteles tiene en la actualidad 54 proyectos de nuevos hoteles en construcción, que supondrán más de 8.000 nuevas habitaciones.

NH Hoteles se caracteriza por la vocación de servicio de sus empleados y la búsqueda de la satisfacción de sus clientes a través de la calidad de sus servicios y la constante innovación. Los establecimientos de NH Hoteles cuentan con las más avanzadas tecnologías para facilitar al cliente tanto la comunicación como el trabajo y el entretenimiento.

La restauración es otra de las prioridades de los hoteles de la cadena, que ofrece a sus clientes una cocina de primera calidad. Además, NH Hoteles y el prestigioso restaurador Ferran Adrià, que se asoció con la cadena en el año 2000, han lanzado conceptos como "nhube", espacios pioneros en el sector hotelero que combinan restauración, ocio y descanso para los clientes de la cadena y “Fast Good”.
Como empresa responsable de referencia en el sector turismo, en NH Hoteles se ofrece servicios de hostelería que se anticipan a las necesidades de todos sus grupos de interés: Empleados, Clientes, Proveedores, Accionistas, Sociedad y Medio Ambiente, con máximo cuidado en el detalle y con soluciones eficientes y sostenibles.

NH Hoteles cotiza en la Bolsa de Madrid.

NH Hoteles quiere seguir creciendo de forma responsable y comprometida con todos sus grupos de interés y por ello, en 2008, ha redefinido su Visión, Misión y Valores. Esta iniciativa ha puesto de manifiesto su aspiración a liderar el desarrollo sostenible en el sector turismo, respondiendo a las necesidades de sus grupos de interés.

Visión: Recompensar el tiempo que nos dedican nuestros clientes, mejorando su experiencia y contribuyendo a un mundo más sostenible.

Misión: Ofrecer servicios de hostelería sostenibles, consistentes y eficientes para nuestros clientes, accionistas, socios, empleados y para la sociedad en general. Aspiramos a liderar el sector turismo en desarrollo sostenible y servir de inspiración para otros.

Los valores en los que se basa la cadena hotelera NH Hoteles son los siguientes:

Orientación a las personas: El principal activo de la Compañía son las personas, nuestros clientes, empleados, accionistas y proveedores. Como gestores hoteleros nos caracteriza la vocación de servicio, la búsqueda de la satisfacción de las necesidades de los clientes y una sensibilidad especial en la relación con los diferentes grupos de interés.

Innovación.: Nuestro desafío es anticiparnos a las necesidades actuales y futuras de los clientes y de una sociedad en constante cambio creando nuevos productos y servicios.

Responsabilidad medioambiental: Respetar el entorno y reducir nuestra huella medioambiental es un compromiso inaplazable porque todos tenemos una responsabilidad común en el desarrollo de las generaciones presentes y futuras.

Sentido del negocio: Es uno de los valores que guían a diario la actividad de NH Hoteles y ejecutamos las acciones necesarias en coherencia con la estrategia, nuestros principios éticos y la responsabilidad para asegurar la viabilidad económica, la rentabilidad y la financiación de la Compañía en el futuro siempre.

NH Hoteles cuenta con tres tipos diferentes de categorías para sus hoteles:

Con NH, descubrirás un lugar hermoso y exclusivo en un ambiente natural ideal para disfrutar de la verdadera belleza del mundo. Desde aguas transparentes hasta impactantes palacios, estos destinos harán realidad las vacaciones de tus sueños.
Elige uno de nuestros resorts para tus próximas vacaciones y disfruta de servicios de primera calidad, destinos fascinantes, impactantes instalaciones y un nivel de relajación que jamás imaginaste.

NH Express es una nueva línea de hoteles accesibles y acogedores de NH Hoteles donde el desayuno y el acceso a Internet están incluidos en la tarifa. Comodidad a un precio inigualable (no más de 59€ por noche).

El objetivo de los hoteles de NH Collection, rodeados de auténtica historia y cultura, es ofrecer las instalaciones, los servicios y el ambiente ideal para un merecido descanso o una escapada romántica.

Organigrama

2.3. Medios de comunicación utilizados por la empresa

2.3.1. Logotipo

NH Hoteles estrenó imagen a principio de 2007. La cadena presenta un nuevo color corporativo, el azul cielo, que pretende aportar a la marca un tono más acorde con la estrategia de la compañía de acercarse también al cliente de ocio sin renunciar a su clientela corporativa.

Antes Ahora

La imagen de marca de NH ha tenido un recorrido de éxito que la ha llevado al liderazgo en el sector de viajes de negocio. Sin renunciar a su identidad y su solidez, ahora es el momento de crecer y abrir sus horizontes al desarrollo de otros segmentos como el ocio y las vacaciones. También es el momento de cambiar el registro y el tono de la comunicación con los clientes. Con este nuevo aspecto, la marca se hace más flexible, más cercana, deja atrás la sobriedad para evolucionar hacia unos colores más alegres, personales y, sobre todo, más próximos.

2.3.2. Marcas comerciales

NH Hoteles se basa en la innovación y en el desarrollo de nuevos conceptos e ideas, combinando una alta calidad con los deseos de los clientes. Por este mptivo nos encontramos con las siguientes marcas:

NH Hoteles cuenta ya con 16 establecimientos “nhube” abiertos en España, Alemania, Austria y Holanda. En el pasado ejercicio, la compañía incorporó 11 espacios “nhube” a la cadena apostando por entornos que fusionan los servicios de restauración, ocio y descanso de los hoteles. Las nuevas áreas “nhube” están situadas en España (Madrid, Sevilla, Barcelona, León, Alicante y Valladolid);Alemania (Nuremberg); Austria (Viena) y Holanda (La Haya).“Nhube” combina de forma confortable una sala de estar, un comedor, un bar-cafetería, una zona de trabajo e Internet e, incluso, una biblioteca. Se trata de un espacio multifuncional donde disfrutar, ver la televisión, navegar por Internet, poner y escuchar música, a la vez que comer, beber o relajarse.

Durante 2005, NH Hoteles, en colaboración con Ferran Adrià y su equipo, ha diseñado una nueva oferta gastronómica para “nhube”. Cada establecimiento puede seleccionar su propia carta entre 115 platos, que incluyen 77 nuevas propuestas, diseñadas por Ferran Adrià. Los nuevos platos siguen la línea maestra marcada desde el inicio por el gran restaurador y asesor de la cadena. Son recetas simples, sanas, elaboradas con productos frescos y de primera calidad, con un esmerado servicio y presentación para hacer que el cliente se sienta como en casa

'Fast Good' nació en la primavera de 2004 con una primera apertura en la calle Padre Damián de Madrid, junto al NH Eurobuilding, como un nuevo concepto gastronómico que la cadena hotelera desarrolló en colaboración con el chef Ferrán Adriá.
Siete años después, el grupo ha descartado continuar con la gestión de los tres restaurantes que bajo esta marca seguía operando en Madrid (en las calles Padre Damián y Orense) y en Alcobendas. El último establecimiento cerró el 8 de junio.

Sotogrande es la perla inmobiliaria de NH Hoteles y una joya pretendida por los grandes fondos internacionales desde hace años. Sin embargo, el que ha sido presidente de NH durante 15 años, Gabriele Burgio, nunca fue partidario de dar el paso adelante y vender la sociedad.
Ahora, su salida forzada por el núcleo duro de accionistas ha disparado el interés y la cotización de la inmobiliaria con sede en San Roque (Cádiz) ante la expectativa de que ésta pueda entrar en el programa de desinversiones del grupo, que controla el 97,72% de su capital.
Está por ver a qué precio estaría dispuesto NH a escuchar ofertas para una potencial venta de Sotogrande. Según fuentes cercanas a algunos de los mayores fondos del sector, se podrían estar preparando ofertas alrededor de los 250 millones de euros por Sotogrande.
Nhow representa una marca innovadora desarrollada por NH Hoteles: poco convencional y en constante movimiento, un camaleón que se reinventa con el tiempo. Nhow tiene sus raíces locales, pero al mismo tiempo puede estar en cualquier parte del mundo, al igual que los invitados para los que esta categoría de hotel ha sido creado: sofisticado, internacional y predecesores de nuevas tendencias.
Nhow es una combinación única de diseño y originalidad, es una combinación entre un hotel, una galería de arte y una pasarela: un tesoro de experiencias únicas y siempre cambiantes para descubrir y vivir. Ha sido desarrollado en torno a un concepto de diseño espacial lo que le lleva a ser dinámico, a estar en constante movimiento y siempre a la vanguardia, toda esta combinación hace posible que cobre vida la filosofía de nhow. Un hotel siempre se mueve con los tiempos.
NH Hoteles ha creado una marca propia "Agua de la Tierra" para los productos de baño de la cadena. Esta nueva línea está basada en España y el Mediterráneo. Esta idea nos recuerda conceptos como la vida sana, el cuidado del cuerpo ó los productos orgánicos.

Los nuevos productos evocan aromas de cítricos, frescor, sol y matices del clima mediterráneo. Los nuevos envases de 40 ml. son de calidad y, sobre todo, muy prácticos. En cuanto a los contenidos se han elegido productos, naturales como jabones de glicerina o crema corporal con extracto de naranja..
Se trata de espacios dedicados a cuidar de la salud y belleza, situados en un oasis dentro de la ciudad para cuidar de uno mismo. Su filosofía está basada en crear espacios donde se combinan delicadamente los últimos avances en tecnología con el diseño más innovador, creando ambientes donde se cuida al máximo el detalle y trato personal al cliente. Todo está pensado para que el usuario se encuentre atendido y cómodo mientras realiza su actividad.
Pertenecer a Elysium significa pertenecer a una línea de centros situados en ciudades como Madrid, Marbella y Sotogrande. De esta forma, puede viajar uno y continuar con su cuidado y actividad controlada como si estuviese uno en su centro habitual.
El histórico casino de Madrid, ubicado en uno de los edificios más emblemáticos de la ciudad, ha sido sede de eventos y celebraciones de excelencia de todos los tamaños. Además, encontrarás el restaurante "La Terraza del Casino", reconocido por Michelin, donde la impactante decoración de vanguardia se combina a la perfección con una cocina creativa..

"Estado Puro - Las tapas de Paco Roncero" es la propuesta gastronómica más nueva de NH Hoteles, creada junto al chef Paco Roncero. En "Estado Puro", que ofrece una moderna decoración y deliciosa cocina, disfrutarás del arte de las tapas españolas.

2.3.3. Página web

La estancia de los clientes en hoteles NH comienza, en muchas ocasiones, por la visita a nuestra página Web. Por este motivo, la Compañía ha incorporado nuevas funcionalidades que hacen de la nueva Web un entorno más amigable y útil, en el que disfrutar de la mejor experiencia para el usuario, gracias a novedades como: diferentes tipos de búsqueda por medio de un innovador sistema (por cercanía a dirección, por cercanía a punto de interés, por servicios, por calendario de precios), mapas interactivos, secciones personalizadas “a la carta”, o la suscripción al boletín de NH Hoteles, entre otras. Reservar a través de la Web www.nh-hotels.com es ahora más fácil y práctico que nunca.

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...due to its important. However, history prove that public-sector project often go wrong and fail. Under this situation, this essay is going to analyses the key problems which responsible to the public-sector projects’ chequered history by providing some suggestion in reduce the risk of project failure. NATIONAL PROGRAMME FOR IT Based on the past track record, public-sector informational system project failures are so common that it almost expected by the planners. It is estimated that around 20–30 percent of projects are total failures and abandoned. Around 30–60 percent partially fails, with time and cost overruns or other problems. The minority of projects succeed. To give a general idea of this situation, we can compare it with NHS National Programme for Information Technology (NpfIT). It is the largest civil IT programme which aims at providing opportunities for the IT service industry to develop business models in the UK healthcare sector. It launched in 2002 by the government and the society generally gave high expectation for the programme. Basically, the programme original aim was to let every patient to have an electronic care record by 2010. However, in reality, the rate of electronic care records system setting is falling far below expectations and failed to achieve the original aim which the government has finally announced to be...

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