Rhetorical analysis: Thank you for Smoking

Watching anti-smoking or tobacco commercials is common in America. Which is to

make people aware of the harmful side of smoking cigarettes, how it affects our heath

by causing lung cancer and heart disease. This will be difficult for tobacco companies to

sustain in the market, who get profit from cigarette smokers’ addictions. This

companies hire smart lobbyists Nick Naylor to publicly protect their industry. He was the

vice president of the academy of tobacco studies and also he gives legitimate argument

to support his big tobacco company and he was confident with every thing he does.

There is a good example where Naylor uses rhetorical appeals …show more content…
During the talk

show, he demonstrates logical thoughts by answering questions about teenage boy

(Robin Williger) who diagnosed with cancer. when the audience member says that

tobacco industries do not care that their product can kill teenagers, Naylor replied that it

is in the company’s interest to keep the boy alive, because he is a customer and the

company loses business if the boy dies. Naylor uses logical fallacies and also he makes

a logical conclusion that if cigarettes were required to have skull and crossbones labels

on them, all product that were harmful should be labeled. He mentioned this when he

asks about label on airplanes, Vermont cheddar cheese product and automobiles. He

argues that consumers already know that smoking is dangerous, and it is up to them to

decide whether to use it or not. Naylor explains that eating cheese can raise cholesterol

and it will cause heart attack, or driving car also has risk. so there should be a waring

label on those products not only on cigarettes. His argument on logical thought was

also a successful in terms of wining audience because people do not want to lose what

they mostly