Marks&Spencers
The three different retail outlets I am covering are Marks and Spencers, Tesco’s and Volkswagen. Marks and Spencers is a department store Tesco’s is a supermarket and Volkswagen is a Specialty store.
Marks and Spencers display techniques are interesting because in the Hereford store they have the woman's clothing downstairs split into different sections so certain items are easy to find. They then have the food and drink department next door, to get to it you have to go towards the back of the store and there is a big open are you can walk through to enter the food department which is also allied off into sections. The men’s and children’s department is then upstairs along with electrical appliances and the cafe.
The stock facing used by Marks and Spencers is very simple the stock that is on sale and is new into the store is usually pushed to the front of the rack in its certain section and the stock that has been out for a long time and isn’t selling well will either be pushed onto the sale rack or pushed to the back of the store.
The shelf layout is very similar to all clothes stores and electrical appliances stores, it’s aisled off into sections so it makes it easy for customers to find the products they want, the newer stuff on the shelf is generally pushed forward and the older products are usually pushed towards the back. Marks and Spencers usually have a display in the shop window to entice people to dome in the store; the newer stock is generally used on these displays.
Whenever Marks&Spencers are having a special event such as a sale it’s advertised all over the front of the window and the displays, the sales the company usually hold are 50% sign. They also run adverts on the television promoting the sale trying to draw customers in.
Horizontal merchandising is also frequently used for products displayed on one level, such as