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Nicolas Exported in China

In:

Submitted By sebducatte1993
Words 4603
Pages 19
Alexandre Ducatte
Bachelor 2
Idrac paris

PROJECT INTERNATIONAL MARKETING

THE SIGN « NICOLAS » IS EXPORTED IN CHINA !!!

ANNEE 2012-2013

ATTESTATION DE NON PLAGIAT

Je, soussigné(e), …………………………………………………………………….

Etudiant (e) dans le programme ……………………………………….de l’IDRAC

atteste sur l’honneur que le présent dossier a été écrit de ma main, que ce travail est personnel et que toutes les sources d’informations externes et les citations d’auteurs ont été mentionnées conformément aux usages en vigueur (Nom de l’auteur, nom de l’article, éditeur, lieu d’édition, année, page).

Je certifie par ailleurs que je n’ai ni contrefait, ni falsifié, ni copié l’œuvre d’autrui afin de la faire passer pour mienne.

J’ai été informé des sanctions prévues au Guide de l’Etudiant de l’Idrac en cas de plagiat.

Fait à ……………………….., le ……………………….

Signature de l’étudiant (e).

I) Introduction

As part of our international marketing project, we were asked to choose a company in order to implement it in a country where it was not present so that we can carry out the various studies that should realize that his ambition was to develop a commercial activity and thus expand its network. This is why I decided to choose the brand of French wine "NICOLAS" I choose to locate in a country where French wine is appreciated but not yet traded.

Nicolas (Nicolas wines) is the largest chain of wine shops wine specialist. At the time, she was easily recognizable by its small delivery man who was walking from street to street, hands full bottle. Today, the brand has 549 stores, including Nicolas 464 franchisees in France with 22, 67 in England and 8 in Belgium and four in Switzerland. I chose this company because I am from a

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