Nifty at Fifty Beauty Spa

Executive Summary Nifty at Fifty Beauty Spa aim is to be the foremost spa in Savannah, GA. Through an exclusive combination of services and products we offer to women 50 and over, our health regimen and anti-aging spa treatment system not only helps with immediate results but also works long term to give you younger and healthier skin and body. We are socially and environmentally conscious and are concerned with the total well-being of a woman, including her physical, emotional, and mental well-being. The time is past when all one needs to do is focus on preventive, anti-aging procedures. In the fifties, one must focus on concealing the tell-tale signs of aging. We at Nifty at Fifty believe that our clients deserve to be indulged and pampered; we attend to the concerns and needs of each of our clients.
Objectives
Nifty at Fifty’s objective is to tailor the client's experience based on the preliminary interview with the client, as well as responses during the treatments, to make certain the client is relaxed and satisfied with her spa experience. This in turn will guarantee new and recurring business. We are strive to make the total experience a positive one - by means of only using the most superb oils and lotions, and aromatherapies. We set the mood with special lighting, music, and decor, and employ the freshest imported and certified organic fragrances and healing oils including locally grown herbs used throughout the spa to complete the restful, plush environment to intensify the client's overall spa experience.
Products and Services
Our mission is to run a cost-effective business by providing therapeutic massages, such as the Swedish massage, Sports massage, Deep Tissue work, and Hot Stone Massage. Our newest addition is reflexology, an ancient healing art based on the principles that there are reflexes in the hands and feet that relate to every organ in the body. We have licensed aestheticians who specialize in the latest skin treatments, body treatments, and anti-aging treatments. Values
Good business leaders must be an inspiration to others and be as productive as possible. This is done, not by taking control, but by offering solid ideas and being willing to hear different suggestions and opinions. Progressiveness, flexibility, and humility are all hallmarks of good business responsibility. And that's what Nifty at Fifty is about. Strategies
The business’ flow of cash will finance all potential growth. Hiring more employees as the business grows and updating inventory with better products with the emergence of more high-end products is essential to continued quality of care.
Goals
* Our goals are to increase our presence in the community * To provide better customer service * To open two new salons in five years time. * Retain local client business of 75% by the end of the first year

Financial Analysis
Nifty at Fifty expects significant sales growth by the second year. In addition, by year three the business will have attained a substantial profit margin. When Nifty at Fifty reaches year five, we will look at the option of Forming an LLC, or limited liability company, helps protect our personal assets. It will outline the structure, the members, and the percentages of ownership. Sources articles.bplans.com/writing-a-business-plan/a...business-plan.../29 kiplingercpas.wordpress.com/2010/.../writing-formal-business-plans