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Nike Csr

In: Business and Management

Submitted By trendy335
Words 1403
Pages 6
Eric Yarbrough
Dr. Martha Troxell
April 1, 2010
BLAW 235
Nike, Inc. 1. The corporation I chose for this assignment was Nike, Inc. Nike was started by two men, Bill Bowerman and Phil Knight. Bowerman was the head track and field coach who actually coached Knight before starting Nike. Nike’s headquarters are located in Beaverton, Oregon and Nike is currently operating in more than 160 countries across six continents. Nike provides products such as clothing, equipment, accessories, etc. for all people and for most sports. 2. Background information about Nike was found on its website, www.nikebiz.com, or specifically, http://www.nikebiz.com/company_overview/index.html. Information about the four categories of social responsibility came from the class book, Pearson Custom Business Resources. Nike’s Income statement came from www.bloomberg.com, or http://investing.businessweek.com/businessweek/research/stocks/financials/financials.asp?ticker=NKE:US. The quality of Nike’s products came from www.articlesnatch.com or http://www.articlesnatch.com/Article/The-Unmatched-Quality-Of-Nike-Shoes-/943926. The BBC article came from http://news.bbc.co.uk/2/hi/programmes/panorama/970385.stm. The website which contained information about Nike closing a production plant without notice was http://www.allbusiness.com/retail-trade/miscellaneous-retail/4428149-1.html. Nike’s challenge and donations were found from http://inside.nike.com/blogs/nikerunning_news-en_GB/2010/02/22/thank-you-for-helping-haiti and also http://inside.nike.com/blogs/nikerunning_news-en_GB/2010/02/01/help-for-haiti-join-the-challenge . 3. The author in the book talks about four categories of social responsibility. The first is maximizing profits. Maximizing profits is defined by the book as, “A theory of social responsibility that says a corporation owes a duty to take actions that maximize profits...

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