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Nike Ethos Pathos And Logos

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Nike recently released an advertisement video on July 13th, 2015, “Short A Guy,” the hit video has been seen on TV and has over three million views on YouTube. As a company, Nike has set out to have the gear that will make the customer look as nice as they play. Top flight athletes all across the country use their gear, and in this advertisement it showed the likes of Mike Trout, Andrew Luck, and Anthony Davis all wearing Nike apparel playing their own respective sports. Trying to get the audience to buy their athletic gear, this advertisement clearly appeals to those who are interested in athletics and does so through the use of ethos, logos, and pathos. Throughout this advertisement, the audience is taken through a variety of settings and …show more content…
Nike was founded on January 25th, 1964 and the company has worked its way up to being a dominant apparel industry to athletes, and even non-athletes all around the world. This video is a real upbeat and fun video, and to the audience the cool Nike style seen on all these athletes has to draw in the viewer’s eye. The advertisement is not saying if you wear their gear you’ll become a professional athlete, but saying that the company has a variety of gear for different sports of all ages and sizes. For anybody who watches sports they have heard of Nike, it is one of the biggest brands in the world, not just in athletic apparel. This video doesn’t have much dialogue, but what it does is show all these athletes who are the best of the best, wearing the best brand of clothes in Nike. The audience has to look at this and reason that if these players wear it, there must be something special about …show more content…
In the background, the producer of this video draws the audience in by playing the upbeat and fun song to make the audience feel good about what they’re watching. Also, throughout the video the famous Nike swoosh which is the company’s logo, is flashed numerous times to the audience to constantly remind them of the brand. This is a good job of the producer to key the audience in on the overall goal, and that is to get the audience in some Nike apparel. The phrase that was used constantly was, “Short a guy,” and all the people who said it outside of the bus driver, were well known athletes in their respective sports. They got people who are well known so that the audience locks in to them, and it draws the audience in to the video. The video’s variety and multitude of sports is key for the success in this advertisement, it draws in all different kinds of athletes from all around the

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