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Nike Fuelband Market Study

In: Business and Management

Submitted By FliscRsc8yo
Words 3065
Pages 13
Nike Fuelband Bracelet and its market shares in
Moscow Region

Table of content

Executive summary………………………………………………….....................................3

Introduction & Methodology…………………………………......................................5

Part 1. Situational analysis (analysis of secondary data)………………………........7

Part 2. Qualitative data analysis.………………………………..................................12

Part 3. Analysis of the survey (experiments)................................................16

Conclusions on Data Analysis........................................................................16

Part 3. Recommendations.............................................................................16

Bibliography..................................................................................................17

Appendices....................................................................................................18

Executive summary

The topic of this marketing research is to highlight how can a company such as Nike can improve its market share on a specific product. Thus during this research, we need to have a look on the customer point of view regarding the product and its facilities. The product at stake for this research is the Nike Fuelband Bracelet. This is a sport bracelet that people put on their wrist and it measure during sport activities and everyday life, the footsteps and the calories used during the day. In fact, it is a tool to help people calculating their performances. The product takes part of the category fitness and wellness of consumers. The aim of the research is to increase data available to the company in order to make Nike increase their market shares for this bracelet. Thus the research question focuses on customer and asks « how can we make our customers feel like they need exactly our...

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