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Nike Milestone

In: Other Topics

Submitted By Drivera6892
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I Corporation Background and History
Nike was founded on January 25, 1964 (O'Reilly, 2014) as Blue Ribbon sports by Bill Bowerman and Phil Knight. The company officially became NIKE on May 30, 1971. The name Nike comes from the Greek Goddess of Victory. Nike Currently has a net worth of 86 billion dollars. (Forbes, 2015) Currently Nikes trades were sharing at 124 dollars each on the stock market.
II. Description of CSR Issue
Nike has contracts with about 700 sweat shops throughout the world. (Nike, INC., 2007-2009) In 58% of Indonesian sweatshops their worker are between the ages of 20 and 24. 83% of these employees are females. (Nike, INC., 2007-2009)
III. Organizational Stakeholder Impact A. Help prioritize key issues and develop procedures (Nike, INC, n.d.) B. Must engage to avoid issues again from the 90’s (Nike, INC, n.d.)
IV. Societal Stakeholder Impact A. Reviews report for transparency (Nike, INC, n.d.) B. Had most recent report re worked to seek more candidly about lessons learned from both successes and failures (Nike, INC, n.d.)
V. Current Status of Corporation
Nike pays 25 million annually to implements and follow Corporate Social Responsibility. (Arias, 2010) However, Nike refused to pay 2.2 million dollars to Honduran workers in severance (Arias, 2010) when two subcontractors closed down their facilities. Years later they agreed to pay 1.54 Million dollars to help these workers.
VI. Strategic CSR
Nike agrees that innovation through the lens of sustainability is fundamental to achieving their vision of growth that is not dependent upon constrained resources (Arias, 2010) As a market Materials and manufacturing represent the greatest areas of impact amongst workers communities and the environment (Nike, INC., 2015)
VII. First Chosen Driving Force of CSR A. Sustainability- seen as a powerful opportunity to innovate B.

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