...Nike, Inc. was founded in 1964 by Phil Knight and Bill Bowerman through an investment of $500 by each individual. Nike, Inc. was then called Blue Ribbon Sports and has evolved from being an importer and distributor of Japanese specialty running shoes to becoming the world leader in the design, marketing, and distribution of athletic footwear. Nike's business model was developed by Knight while attending Stanford Business School in the early 1960's. Knight realized that the United States' consumer appliance and electronic markets were beginning to be dominated by the lower-cost, higher quality Japanese producers. Most of the leading footwear companies were still producing their own shoes in higher-costing companies such as the United States and Germany, and Knight believed that by outsourcing shoe production to lower-cost Japanese producers, Blue Ribbon Sports could undersell its competitors and break into this market. As a result of this model, Blue Ribbon Sports began to import sports shoes from Japan and sales increased to almost $2 million in the early 1970's. Nike employers approximately 25,000 people on worldwide. In addition, approximately 650,000 workers are employed in Nike contracted factories around the globe . Nike owned over 200 Nike Factory Stores and over 100 sales and administrative offices. Many people these days are angered by the steps that corporations take simply to make money, and it is quite disgusting in some of the ways a corporation operates. Rallies...
Words: 2105 - Pages: 9
...Introduction Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body, you are an athlete!” (Nike Inc., n.d.) It is this way of thinking that describes the root of Nike’s approach to marketing. Every person is a potential athlete or “consumer”. This is a common thinking in the realm of athletics but when Bill Bowerman said this, it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded names and logo ever. Nike, which is the name of the Greek Goddess of Victory, was born in 1972 when Blue Ribbon Sports (BRS) launched its first branded shoe at the U.S. Olympic track and field trials. A former University of Oregon track team member Phil Knight created Blue Ribbon Sports. At Oregon, Knight was coached by the legendary Bill Bowerman and then went on to become alumnus of the Stanford School of Business. BRS was crafted in 1962 when Knight made a deal with Onitsuka Tiger Company, a Japanese shoe company, to import their shoes to the United States. Knight had the idea to sell a low cost shoe with a very high quality, with high aspirations of taking Adidas out of the top spot in the athletic shoe market. In 1964, Bill Bowerman decided to join Knight as a partner at BRS to create a joint quest to be number one. Bowerman redesigned the Tiger shoes while Knight acted as the accountant/personal seller and the two went on...
Words: 1963 - Pages: 8
...Term Project-Nike Algernon Jones & Maria Lopez MBA 6202/6215 – Strategic Management Dr. David Epstein Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight's automobile. In 1966, BRS opened its first retail store, located at 3107 Pico Boulevard in Santa Monica, California. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson. The Swoosh was first used by Nike on June 18, 1971, and was registered with the U.S. Patent and Trademark Office on January 22, 1974. In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertising agency. The following year, the agency created the first "brand ad" for Nike, called "There is no finish line," in which no Nike product was shown. By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year. Together, Nike and Wieden+Kennedy have created many print and television advertisements, and Wieden+Kennedy remains Nike's primary ad agency. It was agency co-founder Dan who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign. Throughout the...
Words: 2500 - Pages: 10
... form and content of the pieces as well as compare them to one another. The artworks chosen for this essay are: The Nike of Samothrace (Greek) and a funerary sculpture (African) made by the Bara or Sakalava people of Madagascar, Africa. When it comes to ancient art, there are many different cultures that can be compared and interpreted with one another. The subjects of this essay come from ancient Greek art and ancient African art. Greek art mostly depicted humanism, gods, power, harmony, order, adoration, etc. It served as a symbolization of political, religious, and/or ethical purposes. Greek art upheld spiritual views as well as unity and the dedication to great rulers. In a sense, Greek and African art are similar in many way with only a few differences. African art depicted deep spiritual and religious views. It also expresses the true respect for the human figure (humanism) as Greek art does. Sculptures of warriors and powerful people were often made to hold their spirits in a way of making them live on forever. African art expressed harmony and balance as well as vigor in detail and orientation. The first artwork to be explored will be the Nike “Victory of Samothrace”. (The Meaning of Greek Art, 2012). (Evans, 2010). This is a three-dimensional sculpture that was built between 220 and 185 BC in adoration/celebration of the Greek victory goddess Nike. It was made with Parian marble with a finished color of gray. The detail of the statue showed definite lines, wrinkles...
Words: 744 - Pages: 3
...The ethos is effective because the brand Nike has been around since 1962 and is recognized worldwide to the public. The company is highly respected in many parts of the athletic industry. The brand also has a long list of spokespeople and commercials that built credibility to the brands name. By choosing an average overweight boy, Nike is using someone is can be relatable to mass audience. The audience can feel as though that they can trust the boy using Nike because the boy is just like the audience. Although it is a critical aspect for Nike to have credibility when selling their products such as using celebrity endorsers, it is also important for the consumer to feel that they have logically made a wise investment in purchasing Nike...
Words: 277 - Pages: 2
...Nike recently released an advertisement video on July 13th, 2015, “Short A Guy,” the hit video has been seen on TV and has over three million views on YouTube. As a company, Nike has set out to have the gear that will make the customer look as nice as they play. Top flight athletes all across the country use their gear, and in this advertisement it showed the likes of Mike Trout, Andrew Luck, and Anthony Davis all wearing Nike apparel playing their own respective sports. Trying to get the audience to buy their athletic gear, this advertisement clearly appeals to those who are interested in athletics and does so through the use of ethos, logos, and pathos. Throughout this advertisement, the audience is taken through a variety of settings and...
Words: 1003 - Pages: 5
...Case Title: Nike Inc. Developing an effective public relations strategy 1. SHORT CYCLE PROCESS | Who | Nike´s Corporation | What | La imagen de la compañía fue muy negativa, por lo que sus ventas bajaron considerablemente | Why | En los medios de comunicación afirmaron que las fábricas subcontratadas para Nike en China e Indonesia obligaban a los trabajadores a tener largas horas por bajos salarios y los gerentes abusaban verbalmente | When | En 1990 | Case difficulty cube How: x Analytical Conceptual Presentation 2. LONG CYCLE PROCESS | Problema | Raíz del problema | La mala publicidad perjudica a la organización terriblemente, ya que los consumidores toman la postura de prohibir la compra de sus productos. | El público fue informado de que Nike estaba maltratando a sus trabajadores en el extranjero | Nike ignoró los problemas y negó su responsabilidad hacia su fabricación por contrato | La compañía no se quería hacer responsable de las acusaciones que se le hacían, ya que culpaban a los contratistas en los países asiáticos | Nike no puede equilibrar entre el objetivo de actividades y cuestiones prácticas laborales | Nike no era coherente entre lo que tenía por escrito en su código de conducta y lo que realmente estaba pasando en las fábricas de China e Indonesia | Los grupos activistas no se convencieron con la implementación de su código de conducta y problemas de administración...
Words: 1051 - Pages: 5
...fama insuperable En 1921 contrataron al jugador de baloncesto Chuck Taylor para promocionar la marca y ser la imagen de Converse All Star y lo será hasta su jubilación en 1968. En 1932, para agradecerle a Taylor su labor de agente comercial y por contribuir al éxito de la marca, su nombre empezó a aparecer en el logo que se encuentra en el tobillo de la zapatilla. Desde ese entonces, la marca no deja de crecer y en 1984 fue el principal esponsor de los juegos olímpicos de Los Angeles. También se le asocia la marca a varias personalidades del mundo del tenis y del baloncesto como Magic Mike. Desde esa época, se han vendido mas de 750millones de pares Tras varias decenias, Converse empezó a perder fama y notoriedad hasta que, en 2003, Nike decidio comprar la marca. Las converse son unas zapatillas clásicas que todo el mundo tiene en sus armarios y que nunca pasan de moda ya que siempre se están diversificando con los distintos modelos (cortas, largas y muy largas), los colores (prácticamente todos, incluso el mas insolito) y materiales (tela,cuero..) Son unas deportivas que se adaptan a todos los estilos, de la mas clásica a la mas excéntrica Todo parece apuntar a que esta tendencia va a seguir por muchos años mas...
Words: 319 - Pages: 2
...Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture. Nike started...
Words: 918 - Pages: 4
...ADVANCED MARKETING STRATEGY 362MKT Example on Nike Dr. Eric Chu 362Mkt‐2012 Example Company Background • NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. The mission of Nike is to bring inspiration and innovation to every athlete in the world. 362Mkt‐2012 Example Product Market • Garment Industry – The garment industry consists of different categories of wearing apparels that serve both beauty, comfortable and body protection. – Product categories could involve men wear, kids wear, sports wear, ladies, … 362Mkt‐2012 Example Market Audit (1) • External Environment – By STEEPLE • Social factor: people are more concern with health, fashion and beauty. Diverse segments are emerging in the garment industry. (Opportunity) • Technology: different material by nano technology could help to build more comfortable garment for consumer market. Different material available lead to better design for manufacturers. (Opportunity) • Legal: pirated products costs a lot of money for litigations in the industry. (Threat) 362Mkt‐2012 Example Market Audit (2) • External Environment – By 5‐forces • Supplier: supplier marketing in the garment industry are mainly small low costs manufacturers in the area and many suppliers are available. Suppliers bargaining power to the industry is low. (Opportunity) • Buyer: Information transparency increase and there are lot more competitive products for customers to choose...
Words: 888 - Pages: 4
...There are numerous sneakers launched by distinct identified and unknown organizations for gamers each and every yr. Some sneakers are extremely unique and a few are costly. Nike, Reebok Jordan,Adidas are best brand identify who promote favourite sneakers for gamers. This 12 months Jordan business also reviled new sinkers and 1 is most latest Air Jordan and quickly its colorway are releasing quickly. An additional current release of jordan business Air Jordan XX9. The two Michael Jordan and Tinker Hatfield collectively launched Air Jordan series which gets to be most promoting footwear from the 12 months. At exact same time Jordan launched an additional pair of footwear Air Jordan III which can be depending on Chicago Bulls-themed edition which...
Words: 466 - Pages: 2
...Blue jeans! The most popular clothes in all the time. We see people wearing this invention on every day and any occasion. There is no fashion trend has been worn for this long as blue jeans. Jeans are an icon of fashion item, and they manufactured in many fits such as skinny, slim, straight, boot cut, low waist, anti-fit, and the classic. Jeans pants have increasing fashionable. The word "jeans" came from a material called Jean which is named by sailors from Genoa in Italy and they wore clothes made from it. Do you ever thought about jeans? How had it made and how it was invented? Jeans was invented by Jacob W. Davis in partnership with Levi Strauss & Co. In 1831, Jacob W. Davis was born and he was trained and worked as a tailor. He owned a tailor shop which is making tents, horse blankets and wagon covers for trains. Jacob was using a really heavy cotton fabrics named "Duck" and "Denim" which he is buying them from Levi Strauss & Co. The history of jeans is begun in San Francisco. One day, a lady customer came to his shop and asked for a clothes for her husband which has obesity and he couldn't find him a suitable clothes in shops. The lady has requested Jacobs two pants to be made as strong as possible. The tailor thinks about the copper rivets that he is using them on horses blankets and he put them on the pockets of the trousers so they don't tear. Then, these pair of pants get liked by people and became a very popular for heavy work. He had come up with an unusual way of...
Words: 908 - Pages: 4
...Nike, Inc. is the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. The company employed about 56,500 people worldwide and in 2014, Nike's global revenue amounted to about 27.8 billion U.S. dollars. The North American region of Nike generated the largest portion of the company's revenue that year, approximately 12.3 billion U.S. dollars. Of that 12.3 billion U.S. dollars, the Oregon based company's athletic footwear segment generated about 7.5 billion U.S. dollars. Nike, Inc. is the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. The company employed about 56,500 people worldwide and in 2014, Nike's global revenue amounted to about 27.8 billion U.S. dollars. The North American region of Nike generated the largest portion of the company's revenue that year, approximately 12.3 billion U.S. dollars. Of that 12.3 billion U.S. dollars, the Oregon based company's athletic footwear segment generated about 7.5 billion U.S. dollars. Statistics and Facts on Nike Statistics and Facts on Nike A new range of Nike apparel products assist the body’s natural ability to regulate temperature when running in a variety of conditions. The innovations are informed by Nike’s "Nature Amplified" design ethos — an approach focused on the body in motion and fueled by scientific data and athlete insights — to keep runners comfortable, protected and focused on performing at their best. Nike designers...
Words: 1167 - Pages: 5
...An increase in the quality of sneakers can cause people to buy one and vice versa. Buyers expectations. If buyers suspect a an increase sneaker prices, the demand for sneakers will increase in the current market and decrease if prices are suspected to drop. Advertising can increase brand loyalty to the goods and increase demand. For example, higher spending on advertising by Nike running shoes has increased global sales. Supply, is the producer's willingness and ability to supply a given good at various price points, holding all else constant. Supply can be influenced by a number of factors that are called the determinants of supply. Generally, the supply of a product depends on its price and cost of production. In simple terms, supply is the function of price and cost of production. some of the factors influencing the supply of a sneaker or ruining shoes is as...
Words: 864 - Pages: 4
...Nike, Inc is an American company started by Bill Bowerman and Phil Knight. Based out of Beaverton, Oregon, Nike was founded in 1964 under the name Blue Ribbon Sports. Bowerman and Knight changed the name of the company to Nike after the Greek goddess of victory in 1971. The Nike company designs, develops, and manufacturers athletic and active wear products including footwear, apparel, equipment, and accessories. The company started with one pair of running shoes and has grown into a multinational billion-dollar business that provides everything one may need to be active. Nike's success is in great part to the company's strong and ever evolving marketing strategies that continually meet the needs of their target demographics in unique and emotional...
Words: 910 - Pages: 4
