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Nike Supply Chain

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Submitted By BryantJia
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Nike Supply Chain Management
Nike is one of the world’s largest athletic shoes and Apparel Company based on USA, including footwear, apparel, equipment, accessories, and services. The company was found at January 25, 1964 and they change its name to NIKE on May 30, 1971. Nike has brand basket and market them, such as NIKE+, Air Jordan, Hurley International, Converse and etc. Nike’s supply chain is plenary because they control the add-value part by itself and outsourced those labor-intensive part to China and Vietnam same as most multinational company do. But this is not a simple process.

From supply chain management point, Nike has optimize this chain for better performance these year. Firstly, they already have 785 contracted factories with at least a million of workers to produce beyond 500,000 different products,which are sold in Nike.com. Second, they focus on design and marketing, which is an add-value work to communicate with customer and market. For example, Nike created “Just do it” slogan in order to compete with Reebok. After that, this short and sweet slogan became a spirit of everybody. So, this slogan has been treated as the most popular advertisement in business, in Nike.com, you can watch the vedio, advertisement about “just do it” spirit. In addition, they have their own advanced distribution center and logistics to woo every retailer. Then, they have a mature “After-Sale-Service” for online shopping, factory stores, outlets and etc. Lastly, their customize service is a good strategy to meet target customer who want their own style and specific memory on something they want to wear. When you come into Nike.com, you have to register member account and you can do this job on shoes or apparel you want to buy, and Nike will send to you after 5 weeks, if you are not satisfactory, you can return or exchange it for free.

But, they met some problems.

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