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Nike: the Sweatshop Debate

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Nike: The Sweatshop Debate
Summary: Nike is one of the foremost marketers of athletic shoes and apparel on the world. It established in 1972 with a handshake between two visionary Oregonians-Bowerman and his university runner Phil knight. It has annual revenue of $10 billion and it sells in total 140 countries. Nike does not do any manufacturing process only it designs and markets its products. It has 600 factories around the world that employ some 550,000 people. Nike is recognizable for its “swoosh” logo or the faces of its celebrate.
Nike being one of the largest sportswear manufacturers, they don’t have any factories of their own but they manufacture through the subcontractors. Here lies the accusation that Nike’s subcontractors manufacture the shoes and the other products in sweatshops. This accusation though denied by the management of the Nike inc, however was seen by a report titled “48 hours” by Roberta Baskin. Besides this many other human right organizations like the global exchange and many others published their reports against the Nike incorporation.
In response to these accusations Nike took many steps that included appointing a work assessment officer named Andrew Young, a former US ambassador to the UN, and also taking steps against their subcontractors who don’t follow the child labor laws. On March 1998, Phil Knight in a conference declared their initiatives regarding to improve working conditions for the 500,000 people that make products for Nike through subcontractors. Those are given below:
• Nike changed their minimum age limits from the International Labor Organization. But their existing workers employ under the former limits.
• Nike contract factory will be audit by PricewaterhouseCoopers who specially trained on the code of conduct Owner’s Manual and audit or monitoring.
• The next one is that ensure workers around the globe are

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