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Nike vs Adidas

In: Business and Management

Submitted By Deidara023
Words 472
Pages 2
Nike and adidas are sportswear companies whose products are very popular around the world, while Nike has the upper hand in sales and sponsorships, Adidas is growing. Adidas owns Reebok, Taylor Made golf company and Rockport. Nike owns the Jordan Brand, Umbro, Hurley, Converse and Cole Haan.

"Nike", the name came from the Greek name for the almighty Goddess of Victory. The company was originally named "blue ribbon sports". The name "Adidas" is a juxtaposition of the company founder Adolf Dassler's nickname-- Adi Dassler. Adidas' motto is "Impossible is Nothing" or "all day I dream about sports". Nike's motto is "Just do it". Adidas' sport section has a three stripe design; Nike has a "swoosh" symbol. Adidas' "Originals" brand has a "Trefoil" design.

Nike initiated as a brand focusing on track and field while Adidas' primary focus was soccer. Both these companies have expanded enormously ever since and are the two most notable brands in any field of sports. Adidas believes in providing equipment for every sports present including boxing, table tennis, wrestling and gymnastics, without giving significant importance being the leader, while Nike believes in a more focused approach, dealing in the most popular and the most followed sports, making sure it's the most dominant force present.
There are some perceptions that Nike is slightly more overly priced than it's German rival however there are no studies conducted which prove this.

Some people also consider Nike to be more of a fashion and style oriented brand, while Adidas is often considered to be slightly more focused on performance and having boring designs which do not appeal at all. However none of these companies have ever campaigned for an upper hand based on these facts.

My area of study for this project would be more on comparing the performances for Nike and Adidas for the past 5 years. In this

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