Corporations have a responsibility to the society in which they operate and not merely to their shareholders. They have a fiduciary responsibility to shareholders and are in effect representing those shareholders in business, producing goods and services, amassing a return on the investment of the shareholders, and then returning a proper share of that return to those shareholders. If the corporation does not act with a sense of responsibility, however, that reflects badly on the corporation and also on the shareholders, reducing their return. In today's business environment, there are any number of actions which a company might take that would be perceived as socially irresponsible, and more and more companies are finding that if this does occur and is found out, the company and its shareholders suffer. A controversy involving the Nike Corporation shows how a company can be affected by situations they may not be able to fully control. The athletic apparel industry in which Nike is involved is a major money maker in the United States, but the fact that none of the factories are located in North America has brought some heat to the company. “Nike controls more than 40 percent of the U.S. market for sports related goods, but doesn’t have a single sneaker factory in this country” (Miller, 1995). Nike continues to make millions of dollars yet exploits workers overseas by paying them very little, while requiring long hours without overtime pay in factories that are not up to American standard. “Nike subcontractors employ nearly 500,000 workers in plants in Indonesia, China and Vietnam” (Saporito, 1998). The exploitation of workers in Third World countries, where the majority of Nike’s labor is done sparks a controversial issue. People question why Nike continues these practices. According to “Just do it, Nike,” Nike seems especially fond of doing business in