1. What do you think of McDonalds global strategy?

I believe McDonald’s global strategy is very effective. Appealing to so many cultures is what has made them grow from one burger shack in 1954 to over 25,000 restaurants worldwide. As a company, it is important to research and take into consideration other cultures and beliefs. If McDonalds would have not altered their menus to the satisfaction of the customers they are trying to gain, they wouldn't be as successful as they are. They do a great job in staying alert of their competition and adapting their menus to the food’s culture. This is what keeps their customers around the world coming back, and making their business successful.

2. What potential threats does McDonald’s face when going global?

There are many threats that McDonalds can face going global. One potential threat is legal problems. The laws that we have here in America are different to the laws in other countries. If they do not abide by those laws there is a probability that they can be fined or sued. They also deal with the competition of the local restaurants in other countries. They have to keep up with the styles of food those cultures enjoy. Another problem is brand identity. They do not want to loose what they have been known for, for so many years because they are trying to change their menus too much, to adapt to their customers needs.

3. What did you like about the video?

I found the video very informative. I learned how McDonalds strategizes their business, and how much they have succeeded due to their strategies. I didn’t know successful McDonalds was, and it was very interesting to learn what has made them so successful.