Premium Essay

Nikeid

In: Business and Management

Submitted By yrendon
Words 478
Pages 2
Abstract
Nike wants to help its customers add soul to their soles and express their individuality by customizing their own shoes.

Nike has a link on their website that allows its customers to customize their own shoes on the internet. If you’re in the middle of your shoe design and have questions about what to do next you can go to the bottom of the Nike homepage where there is a customer service link and through that link you can click NIKEiD and click the link titled Help Building your NIKEiD order. The only problem with this is that this like is not on the NIKEiD page where you actually build your shoe. If you have any difficulties, you can always chat with a NIKEiD agent from Monday to Friday, 7a.m. - 3:50p.m. PST, or call us at 1-866-633-6453 between 5:00 a.m. - 10:00 p.m. PST, 7 days a week (Nike, 2008). This would probably be easier because you’ll have someone to go over your questions while looking at the actual page.
Nike’s Website helps the company strengthen its relationships with its stakeholders because they can see how Nike is advancing with technology. In any business you have to keep up with the times and what people want. Nike is clearly showing its stakeholder’s that they can stay ahead of their competitors with new ideas and products and with the use of technology.
According to the elements of their Website, Nike’s target market seems to be people into sports and/or exercise. If you register to become a member they even ask you about your exercise/sports habits, how often you play sport/workout, and what your definition of sports is (i.e. watching sports, playing sports competitively or not).
Nike also has a forum on their NikePlus website for customers to leave comments or ask and answer each other’s questions. (NikePlus, 2008) This helps Nike to build positive relationships with its customers. Having forums is a great way to see what...

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