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Ninja Van Competitiveness

In: Business and Management

Submitted By cheriehyt
Words 3993
Pages 16
Cherie Heng Yi Ting (A0131713U)

MNO2009 Individual Analysis

Tutorial H01

The market for digital financial services is on the rise with a strong potential in creating an online platform to promote gamified social trading platform in a relatively unsaturated financial technology (Fintech) market. Current competitors Trade Hero and Ayondo
(TechinAsia, 2016) focus on risk-free stimulated trading aimed towards competition and real life trading connection respectively in the mass market. Thus, in this online trading field, there is a missing social network that integrates gaming features for trading and education through forum sharing for youths.
Insights from TradersHub, a failed start-up with a similar business model by Travis Ong
(Annex A), can be adopted to understand how to successfully penetrate Singapore’s fintech market and be a recognised player in virtual trading, before extending and monetising the business. The main reason for TradersHub’s failure is due to their idealistic causation approach not bound by a realistic understanding of the industry. This exemplifies the need to balance the approach in an effectuative way by firstly analysing the fintech ecosystem for external factors that will shape the positioning of the business model (Forbes, 2016).
Singapore has cultivated a conducive market that provides fintech start-ups with high availability of financial and developmental support. The high penetration rate of technology encourages the scalability of FinTech startups (Annex B, Forbes, 2013). Also, Singapore’s
Startupbootcamp FinTech is an ideal key partner that can aid in the venture development process. Being endorsed by this recognised accelerator programme will be highly beneficial in establishing credibility of the product to customers and interested investors alike. It also includes extensive mentorship from key financial...

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