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Nintendo Operations

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Nintendo Operations

Nintendo Operations Nintendo has come a long way since the company was founded in 1889. The company has not always produced popular gaming consoles and video games. In the beginning the business was small and only made moderate profits off of playing cards. These cards became popular due to the popularity of gambling. After the cards a series of business ideas and failures until 1977 when Nintendo finally found it’s niche and introduced the Color TV Game 6. Since this release Nintendo has dominated the world of audio-visual entertainment and consumer products. In 2003 the structure of Nintendo planning was reevaluated. Initially there were only two groups within the company that planned but then this was split up into four groups to make the planning process for games easier and more efficient. These four groups and four men are solely responsible for the planning, goal setting, implementation, and monitor and control of their groups and their group’s responsibilities. It was clear early on that as the company grew and the products were introduced internationally that it would be necessary to break down the groups further from two four to ensure a better quality product within each group. The first group, Nintendo SPD 1, lead by Yoshio Sakamoto is responsible for developing titles like the WarioWare series and the Metroid titles on handhelds (3, p.1). Group number 2, Nintendo SPD 2, is managed by Hitoshi Yamagami and is responsible for puzzle games on handhelds (3, p.2). Nintendo SPD Group 3 is run by Kensuke Tanabe and is responsible for overseeing the development of titles by overseas and outhouse teams. This group is currently overseeing an unknown number of internal and external projects (3, p. 3). Last we have group four, Nintendo SPD 4, head by Hiroshi Sato and is responsible for overseeing the development of titles...

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