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Nintendo Wii Marketing Plan Nintendo Wii's Marketing Plan

In: Business and Management

Submitted By sept89
Words 1899
Pages 8
Nintendo Wii

Marketing plan

Table of Content 1. Situation analysis 1.1 Macro analysis 1.2 Micro analysis 1.3 SWOT analysis 1.4 Bowman’s strategy clock 1.5 The Product Life Cycle 2. Target Market 2.1 Positioning 2.2 Segmentation 3. Marketing Mix 3.1 Product 3.2 Price 3.3 Promotion 3.4 Place 3.5 People 3.6 Physical 3.7 Process

1.
Situation analysis

1.1. Macro environment

The PESTEL analysis describes a framework of macro-environmental factors. It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations.

1.2.1. Political

The video game industry is influenced by factors such as taxation policies, foreign trade regulations and social welfare policies (some games have sexual/violent content). Video games tend to play with the emotions of people. Governments have the authority to control the content of the video game frames.

1.2.2. Economic

The income of the consumers in the video game industry have an effect on their buying behaviour. If people fall under a low-income range, they might not be able to buy a video game because they are relatively expensive.

1.2.3. Social

Factors that can influence the video game industry are: income distribution, lifestyle changes, level of education, population demographics, attributes to work, consumerism, etc. Nintendo’s action to open World of Nintendo showrooms was to attract and influence customers. Games also have an influence to the culture of people.

1.2.4. Technological

The role of Technology is vital in the video game industry as it vital to get a competitive advantage. Technology has improved processor speed, graphics, memory capacity, etc. The online capability of games was a big change in the technology of...

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