Case Study – bKash
Building the largest payment service provider in
Bangladesh!

CONFIDENTIAL

Aiaze Mitha, Neu-Anspach, 20 November 2013

Bangladesh Demographics
Population
160 m
Financial Access
Banking Penetration ONLY 14%

Telco Penetration
60% ( 96 m )
Banglalink(45m), Grameenphone(40m), Robi(31m),
Airtel(17m) etc
Need for Mobile Money

• Agro based economy , need to Improve access to financial services
• Significant domestic and international remittances
• A service that can be linked to microfinance
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Overview

Description

Partners

A Joint Venture of BRAC Bank and Money in Motion of the USA was launched in July, 2011, dedicated to serve the unbanked.

BRAC (Bank)
Money In Motion(Technology)
Seg1 – 60 millions do not have banking access but have mobile phones . 83% population lives on less than $2 a day.

Target
Consumer
Segments

Seg2 - Transfer Money – $ 64 b (Domestic ) , $ 14 b Incoming
International Remittances
Seg3 – 300 MFIs, 24million borrowers ( 6million active )

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bKash – A Subsidiary of BRAC Bank

BRAC Bank started its journey in 2001, Bangladesh fastest growing bank which has 86 Branches, 21 SME Service Centers, 48 SME/Krishi
Branches, over 300 ATMs and 400 SME Unit offices across the country. It has disbursed over BDT 220,139 million of SME loan and has over 1,200,000 individual customers who access online banking facilities. Its services cuts across all strata of clientele, be it corporate, retail or SME.

bKash Limited (a subsidiary of BRAC Bank) is a joint venture between
BRAC Bank Limited, Bangladesh, and Money in Motion LLC, USA. The ultimate objective of bKash is to ensure access to a broader range of financial services for the people of Bangladesh. It has a special focus to serve the low income masses of the country to achieve broader financial inclusion by providing services that are convenient,