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No Se

In: Business and Management

Submitted By luchitoooh
Words 381
Pages 2
Q1. ¿Cuál es la actividad principal de Hilton? ¿Cuál es el valor de una marca en la industria hotelera?
Hilton comenzó a funcionar en 1919 con Mobley hotel en Cisco, Texas, y en 1946 la compañía se hizo pública con propiedades en 11 estados en los Estados Unidos. Hoy están presentes en 78 países y más de 300 propiedades. La declaración de misión de Hilton Hotel Corporation es "Ser por excelencia de la compañía hotelera del mundo - la primera opción de los clientes, miembros del equipo, y los propietarios por igual" (Hiltonworldwide.com). La interpretación de la declaración de la misión se puede analizar para entender el negocio principal de Hilton. A continuación se presentan los elementos de su negocio principal:
1. Ser el líder en la compañía global de hospitalidad - Hilton trabaja agresivamente para obtener una ventaja competitiva con respecto a otros hoteles de la competencia con el fin de mantener su imagen y reputación mundial y ser la primera opción de las personas que viajan por todo el mundo por negocios o por placer.
2. La intención de Blackstone para hacer crecer el negocio y marcas a nivel mundial - Después de la adquisición de Hilton por el grupo Blackstone, la intención principal del grupo es invertir en el Hilton y otras marcas de todo el mundo que les ayudará a hacer crecer el negocio en beneficio de las partes interesadas y, finalmente, convertirse en un "premier en el negocio global de la hospitalidad".
3. Mejorar la experiencia del cliente - Hilton cree en proporcionar la experiencia mejor que la última vez que los invitados los visitó, por el cuidado de las preferencias de los huéspedes y lo que el cliente se espera de ellos.
4. La consistencia de los Servicios - Hilton cree que allí donde el cliente viaja por el mundo de los servicios prestados deben ser coherentes. Trabajan en la minimización de la diferencia en el nivel de los servicios a través de diversos programas de capacitación para los empleados.
5. Empleado empoderamiento - Para lograr todo el Hilton anterior faculta a cada empleado para que el empleado pueda ofrecer un servicio as a los huéspedes.
6. Brand Management Company - Hilton define a sí misma como una empresa de gestión de la marca, cuyo principal objetivo es tomar excelentes ...

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