Some people refer to it as rap while others refer to it as hip hop, but either way this music has shape our culture as we know it.
Hip Hop music started in the late 70’s in a borough in New York City Called the Bronx. MCs and DJs would perform for the crowds in local school yards, and parks. The music gives exposure to the harsh realities of what life was like living in the Ghettos all across America.With this music there was a style, a way the people dressed, dance, walked and talked, that reflected their harsh environment. The early rap artist would write their stories in the form of rhyming words. Record companies started to take notice of this new form on music and started giving these group record deals.
As time went on the music grew, gaining more and more listeners.The rap artist would write songs about the clothing they wore or the car they drove and company pay attention to the growing demands. When Run DMC came out with the hit record “My Adidas” this made lots of people go out and buy the adidas shell top sneakers, because everyone wanted dress like RUN DMC.
As the hip hop culture got even bigger, the record contracts started getting bigger contracts, this gave artist the capital to start up other businesses as such clothing lines,recording studios, and restaurants.The music also inspired other from the nations ghetto to do better, start small businesses selling everything from cassette mixtapes, to clothes, even selling food and you could always tell which businesses was inspired by hip hop music because most of the time you would hear the music playing in the stores and restaurants.
During this time people such as Russell Simmons, and Rick Rubin. pushed the envelope even further, by starting their own record label. The also broke the mold with their release of a all white rap group called by the name of the Beastie Boys. This showed America that