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Nokia Case Study

In: Business and Management

Submitted By keify
Words 2523
Pages 11
1. Introduction
There is this saying that states “nothing is permanent in this world except change.” According to (Kanellis 2005) in this age where technology is advance and is still rapidly improving, change happen every day. Changes can be viewed from two different points, the first point would be that of the people that are making the changes, while the second point would be that of the people that are experiencing the changes (Prosci 2004). To cope with these changes, people especially those in the working world that are the one affected the most, need to create plans to manage this unforeseen change in their different industry (Johnson 2008).
This report aims to evaluate the situation Nokia is currently facing, follow by recommendation for Nokia to gain back their share in the telecommunications market. The key point that this report will focus would be, (1) the challenge in the telecommunications market, and how poor change management leads to Nokia’s downfall; (2) How to help Nokia gain back its market position by using Culture-Excellence approach and Organizational Learning, using of human resources practices to promote this culture and learning capability; (3) What are the potential resistance from Nokia workforce to this change and how should Nokia go about solving them.

2. The Challenge in the Telecommunication Market
In today’s market, when an industry is encountered with tremendous changes, it is advised that the companies are to take fast and agile reactions to adapt to these changes. If not done so, these companies might be eliminated from the fierce competition. How well these companies react to these challenges will determine their survival and growth in their industry (Kotter 2008).
Nokia was the market leader in the telecommunication market but have been fading in the booming smart phone market. According to the case study, Nokia sales have...

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