Premium Essay

Nokia Company

In: Business and Management

Submitted By bwanafeza
Words 1362
Pages 6
The Marketing Mix Strategies1. Product Nokia's main product is mobile phone and it has a wide range of product portfolio including over a hundreddevices. Nokia has produced the first mobile phone with the antenna inside, the first built-in camera, the firstchangeable faceplate or short-message chat function and so on. Nokia offers various mobile phones with varied quality, shape, size and color. Product segmentation is very significant factor in the mobile device market to reach all consumers. Nokia cell phones can be divided into three categories which is business line, the multimedia line and the connect line. The business line refers to the mobile phones that have priority functions such as connectivity (Bluetooth, WAP, internet connection), time management applications such as a calendar. The multimedia line is targeted the young users with N-series mobile phones that enable users to watch video and TV, play games, listen to music and the other features such as navigation, large capacity hardware. The connect line category's users consist students who do not have disposable income or do not want to pay a lot of money for a mobile phone.These devices are still stylish and equipped some technological features such as internet, camera and mp3 player.The market researches of Nokia shows that the consumers make decisions in accordance with their own preferences, the product brandand the ability of the economy when supplied with the mobile phone products with the same quality. Thus,researchers in Nokia analyze the different personalities, divide consumer groups and decide what kind of mobile should be supplied to a particular consumer community. This process is products positioning.Designing professional mobile phones with suitable size that fits the requirement of the user and hightechnology-enablement is what defines the Nokia brand. Consumers view a brand as an...

Similar Documents

Free Essay

Nokia Company

...failing to provide accurate test results, a munition that detonates prematurely, and other similar conditions are all systems failures. A systems failure analysis is an investigation to determine the underlying reasons for the nonconformance to system requirements. A systems failure analysis is performed to identify nonconformance root causes and to recommend appropriate corrective actions. Nokia smartphones provide security and device management capabilities for both the business user and company IT needs. For most business users, security is a transparent feature that enables safe usage of the smartphone. Companies whoenable their employees to access email and other intranet data from smartphones, security accompanied with device management, provides tools to protect sensitive company data against unauthorized access. [pic] Security foundation Nokia Lumia smartphones are shipped from the factory with a pre-installed Nokia certificate. Certificate is used to validate that the smartphone is running Nokia validated authentic software. Certificate is always checked at the time of flash. Nokia certificate is written in the eMMC Secure Storage and forms the foundation for smartphone security. Device lock and wipeNokia Lumia smartphones can be locked using simple PIN or alphanumeric password. Device locking is the first line of defense to protect both personal and business data against theft or loss. User can set the password individually or IT administrator can enforce the......

Words: 1020 - Pages: 5

Premium Essay

Rise and Fall of Nokia

...A CASE ON RISE & FALL OF NOKIA (INSIGHT TO THEIR STRETEGIES) Submitted by: RAJIV KUMR ROHILA – S065 JAGDEEP SINGH - S029 TOSHIT KUMAR - N065 Case Overview NOKIA was the most successful European company of the 1990s. The Finnish mobile-phone manufacturer captured the emerging market for mobile phones and built the industry's most powerful brand. Its handsets virtually defined the industry from the time it launched its first GSM phone, the 1011, in 1992. From 1996 to 2001 its revenues increased almost fivefold, and by 1998 it was the world's biggest mobile manufacturer. In 2005, it sold its billionth handset, an 1100 to a customer in Nigeria. Despite being the market leader in the mobile phone market since 1998, the company saw a decline in its brand value since the early 2000. It was once a firm with turnover exceeding the tax revenue of the country it was based in. However, the company not only first lost its number one ranking, a position it had held for 14 years but reach to sell-off in less than 10 years. So the most valid question from all is what happened to Finland's most beloved company? This case is all about analysis of NOKIA’s strategies responsible for its market domination to sell-off . Snapshot of NOKIA’s History To understand the Rise and Fall of NOKIA, it is important to track the history of NOKIA on a single canvas. The same is attempted through......

Words: 6204 - Pages: 25

Premium Essay

Strategies Adopted by Nokia

...Project Report On Nokia Strategies Adopted By Nokia In Order To Achieve Its Goals Submitted to: Submitted by: Prof. Aniruddha Durafe Rajkamal Paroha Anshuman Singh Parihar INDEX * Introduction to Nokia * History of Nokia * Mission & Vision * Goals & Objective * Organizational Culture * Management Control System in Nokia * Nokia Product Mix * Strategy Formulation * Strategy Adopted by Nokia to achieve its goals * Strategy Goal Introduction to Nokia Nokia is a multinational corporation engaged in the manufacturing of mobile phones devices, in converging internet and communication industries, having about 132,000 employees working worldwide. The organization is the World’s largest mobile manufacturing company and is operational is 150 different countries having an approximate global annual sales revenue of € 42 billion and operating profit of € 2 billion in the preceding year 2010. The organization has a market share of about 28.9% as of the preceding year 2010 and is still the market leader in the world of mobile phones. Nokia Corporation has a history of 146 years and it wasn't the way it is today, it took Nokia decades to reach at this point. The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta River. Between 1865 and 1967, the company would become a......

Words: 2913 - Pages: 12

Premium Essay

Nokia Strategy Analysis

...o o o o o Patterns of internationalization 25 Analyzing competitive advantage in an international context 25 International Location of Production 27 Global integration vs. National differentiation 27 Strategy and organization within the multinational corporation 28 VI. VII. VIII. CONCLUSION 28 APPENDIX 29 BIBLIOGRAPHY 30 I. Introduction COMPANY PROFILE Nokia is a Multinational communications and information technology Corporation, with headquarters in Finland. Even though, their product portfolio is quite diverse, their main products are mobile phones and IT devices. Nokia occupied the leadership position in the mobile phones’ industry for more than a decade; however in 2011 this position was lost. The introduction of the smartphones in the market, the scandal related with Stephen Elop’s memo, ex-CEO (Ratner Effect), and the loss of trust in the brand related with the too-early announcement of changing in the operating system (Osborne Effect); resulted in a boycott both from carriers and retailers against Nokia that had a strong negative impact in its performance and overall results. As a consequence, Nokia...

Words: 11144 - Pages: 45

Premium Essay

Nokia 3g Analysis

...I. EXTENDING THE NOKIA BRAND AND THE PRODUCT LINE i. NOKIA CURRENT BRAND Nokia is one of the leading brands in the industry of manufacturing mobile devices and in converging Internet and communications industries. The company is engaged in developing a range of devices for all the consumer segments and offering Internet services, Ovi, that enable people to experience music, maps, media, messaging and games. The giant mobile phone manufacturer also provides services for communications networks through Nokia Siemens Networks. The Finland-based manufacturer of mobile phones has been steadily working on its corporate brand name and the management of consumer perceptions over the last few years. Its efforts have paid off, because it is currently one of the most well-known and admirable brand in Finland in particular as well as around the world in general. The Nokia brand image is even solid in fast developing markets, where Nokia leads in market share and continues its strategy of targeting younger audiences. However, given the economic downturn and competition for high-end phones from the niche rivals like Apple’s iPhone and RIM’s BlackBerry, Nokia reported a worse-than-expected 90 per cent slump in first quarter profits of 2009. As a result, the Nokia brand image has been affected and became less dominant as it used to be in the world market. While Nokia brand image is favorable and potent in the Smartphone category, where the company still leads in terms......

Words: 2177 - Pages: 9

Premium Essay

Huba

...Grow the number of people using nokia devices.•Transform the devices people use.• Build new businesses• Our business and people’s expectations for mobile devices and services arechanging. Nokia’s promise is to help people feel close to what matters tothem.   About the Company  Nokia- Connecting People ! Nokia Corporation (NYSE: NOK) is one of the world's largesttelecommunications equipment manufacturers. With headquarters inKeilaniemi of Espoo, Finland, this Finnish telecommunications company is best known today for its leading range of mobile phones. Nokia also produces mobile phone infrastructure and other telecommunicationsequipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LANand a line of satellite receivers. Nokia provides mobile communication equipment for every major marketand protocol, including GSM, CDMA, and WCDMA. Nokia was established in 1865 as a wood-pulp mill by Fredrik Idestam onthe banks of Nokia rapids. Finnish Rubber Works established its factories inthe beginning of 20th century nearby and began using Nokia as its brand.Shortly after World War I Finnish Rubber Works acquired Nokia wood millsas well as Finnish Cable Works, a producer of telephone and telegraphcables. All three companies were merged as Nokia Corporation in 1967. Thename Nokia originated from the river which flowed through the town of thesame name (Nokia).In the 1970s Nokia became more involved in the......

Words: 946 - Pages: 4

Premium Essay

School Report

...Introduction This report is designed to analyze Nokia Company and provide some recommendations for actions to improve its current competitive position. In addition, this report will discuss the overview of Nokia, its competitive advantages, the environmental scanning, five forces analysis, capabilities analysis, and competitive positioning. This analysis will help Nokia company to improve its services which will help it to attract many customers. Overview “Nokia is a leader in the fields of network infrastructure, location-based technologies and advanced technologies. Headquartered in Espoo, Finland, and with operations around the world, Nokia invests in the technologies of the future. Moreover, Nokia deals in wireless technology and mobile phones. It involves producing mobile phones for all customers. Nokia offers a wide range of mobiles for target customers. Until recently, Nokia also was a key participant in the mobile devices market through its Devices & Services business. In September 2013, Nokia announced an agreement with Microsoft whereby it would sell substantially all of its Devices & Services business to Microsoft. The transaction was completed on April 25, 2014.” (Nokia 2014) Competitive Advantages Nokia started 18 months back even before Android and iPhone and this make them have strong brand name. Also, Nokia offers cost effective and compatible products. This is because it has different prices where low income earners can be afford and those of high......

Words: 773 - Pages: 4

Premium Essay

Nokia

...Nokia Introduction Nokia is the world leader in mobility. They make a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world’s largest camera manufacturer and a leader in digital music. Mobility has the power to help economies grow and societies develop. It is changing the world, in developed and developing countries alike. Their vision is to release this potential by extending mobile access and allowing people to do more on their mobile devices. Nokia is a truly global company, headquartered in Finland. They have sales in more than 150 countries. Nokia has worked in partnership with WWF since 2003 to raise environmental awareness among our employees and on other environmental activities. Nokia joined several other major mobile manufacturers in 2007 to sign a voluntary agreement based on the results of the European Commission’s Integrated Product Policy pilot project on mobile phones. The project focused on finding how the mobile phone industry can reduce the environmental impact of its products throughout their lifecycle. The agreement includes three key commitments: • Produce an index of environmental facts for each mobile product to enable consumers to compare products easily. • Increase consumer communications about unplugging the chargers and safe disposal of phones. • Include a default on-screen......

Words: 2277 - Pages: 10

Premium Essay

Nokia in India

...University Business School, for all their assistance. I would like to thank my parents for love and support bestowed on me. Thank you for your blessings. Also I would like to thank my friends for staying by me during the difficult parts of life. Thanks for help and love irrespective of the situations. I would also like to thank all my respondents for taking out time from their busy lives to help me with my research. Last but not the least, I would like to thank God for all. Thank You!! Nikunj Daga 3 ABSTRACT _________________________________________________________________________________________________ This research studies the marketing strategies of Nokia, a high technology company in a developing country India. The study attempts to check the role of marketing activities in success of Nokia...

Words: 19506 - Pages: 79

Premium Essay

Consumer Behaviour

...Consumer Behaviour Theory Analysis In Nokia And Motorola Marketing Essay ukessays.com /essays/marketing/consumer-behaviour-theory-analysis-in-nokia-and-motorolamarketing-essay.php The company manufactures mobile devices for almost every key market segment and protocol that also involves GSM, CDMA, and W-CDMA. In addition to manufacturing mobile devices the company also offers various internet services like applications, maps, games, media, music and messaging (Nokia Looks Beyond, 2004). The company’s subsidiary “Nokia Siemens Networks” manufactures telecommunications network equipment, resolutions and services. Moreover, the company also serves its customers with free digital map information and navigation services (About Nokia, 2010). The company operates as a leader in the mobile telecommunications and this competency of the company depends upon its abundant experience, technology invention and precise marketing strategy. In the product category of mobile-phone brand, Nokia has attained number one position and it is all due to its approach towards its customers. In this project the product category selected for the discussion is “mobile phones” in which Nokia has established itself as leading brand in comparison to any other mobile phone manufacturer. With its advanced technologies and features the company has established itself a well-known brand in the mobile phone category (About Nokia, 2010). The company believes in offering handsets with attractive designs, advanced......

Words: 3082 - Pages: 13

Premium Essay

Nokia International Business

...Nokia – The Success Enablers From the standpoint of innovation policy and supporting institutions the success of Nokia could be related to the Nordic decision to create the common standard Nordic Mobile Telephony (NMT). This provided Nokia with a common Nordic market of 20 million techno savvy customers before anywhere else in the world. And it provided a perfect platform for ‘infant industry development’ . When Nokia had grown sufficiently large on the back of this market it was blessed by the European Union’s decision to create a common European standard for mobile telephony – GSM. GSM grew in rapidly both in geographical scope and functions offered. Nokia was among the best positioned companies to take advantage of this the then world’s largest uniform market for mobile hand sets - Moreover, the US market didn’t manage to develop a common standard, which prevented US companies like Motorola from competing on par with Nokia globally. The Nokia Management understood that design and being user friendly was more important than being over-engineered and Nokia mobiles appealed to more age groups and customer segments than any of its competitors. It pursued the policy of design and adoption of common platform principle which provided for the growth in product portfolio by allowing economies of scale. It also enabled vigorous investment in R&D. Analog communication technology gradually gave way to digital technology , enabling operators to host new services and......

Words: 768 - Pages: 4

Premium Essay

Nokia

...Corporate Strategy Nokia Company Confidential 1 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Outline of the discussion 1. Nokia’s vision and strategy in brief 2. Nokia’s approach to innovation 3. Nokia’s new services business Company Confidential 2 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Way of life Company Confidential 3 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Our vision A world where everyone can be connected In 2015, 5 billion people always connected, and 100 fold more network traffic. Company Confidential 4 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Source: Nokia Feb 2007 Grow Transform Build new businesses. Company Confidential 5 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials the number of people using Nokia devices. the devices people use Nokia’s four businesses Lead and win in devices. Grow consumer Internet services. Accelerate adoption of business solutions. Leverage scale and transform to solutions in infrastructure. Company Confidential 6 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Nokia’s strategic capabilities Consumer understanding Brand Technology and architecture Channels & supply chain Company Confidential 7 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Outline of the discussion 1. Nokia’s vision and strategy in brief 2. Nokia’s approach to innovation 3. Nokia’s new services business Company Confidential 8 © 2008 Nokia......

Words: 1221 - Pages: 5

Premium Essay

Nokia Marketing Plan

...NOKIA MARKETING PLAN PROJECT INTRODUCTION Nokia was founded in 1865 as a paper mill in Finland. It went on to establish it’s self as a renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia shifted its focus to primarily telecommunications and appointed Jorma Ollila as its CEO. Six years later in 1998 Nokia had established it’s self as the world’s largest mobile phone manufacturer with a turnover of 31 billion. In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment. Competitors like Apple, Blackberry, HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. By the end of 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala). In September 2010, the appointment of the Canadian Stephen Elop as the new CEO of Nokia aroused adversarial feelings among people since Elop became Nokia’s first CEO not to originate from Finland. Elop was hired to change the course of Nokia and to stop the declining trend in Nokia’s global market share especially in the smart phone segment. The first major decision was to start extensive cooperation with Microsoft in February 2011. VISION AND STRATEGY Nokia’s mission is simple:......

Words: 2828 - Pages: 12

Premium Essay

Nokia

...directors, chain of governance, csr - Nokia have self-enlightenment for their work in emerging countries... and then any legal requirements that we think will be relevent to stakeholders. BRIEF HISTORY OF NOKIA    Nokia is one of the world's biggest manufacturers of mobile phones. In the 2nd quarter of 2008, it was able to grab 80% share from the global market. It elevated Finland to being an even wealthier country accounting for 30% of it's GDP. Nevertheless, the success of Nokia started from its modest launching. Nokia was born in 1895 when Frederick Idestam built a pulp mill. Originally located in Tampere, a southwestern city in Finland, the company transferred to the town of Nokia so it could utilize the river of Nokianvirta. The company took its name from this river, which was used for the production of hydroelectric power. Nokia as we know it today begins in 1967 with the aquisition of the Finish Cable Works, a telegraph and telephone cables company. Nokia started producing lots of products ranging from newspapers, footwear, bicycles, car tires, televisions and communication cables t personal computers, aluminum capacitors and electricity generation equipment, etc. The decision to alter its operations to mobile communication gadgets started in the 60s. The 1960s saw Nokia creating military and marketable mobile radio communications. Together with Salora Oy, Nokia created the first VHF radio in 1964. From then on, these two companies combined their efforts and......

Words: 3132 - Pages: 13

Premium Essay

Nokia Marketing Strategy

...project more full proof. We are thankful to her for her encouraging and valuable support. Working under her was an extremely knowledgeable and enriching experience for us. We are very thankful to her for all the value addition and enhancement done to us. No words can adequately express our overriding debt of gratitude to our parents whose support helps us in all the way. Above all we shall thank our friends who constantly encouraged and blessed us so as to enable us to do this work successfully. Paritosh Kumar Singh Arindam Banerjee Rajneesh Kumar Sharma Krishnendu Karmakar PGDM (FS) 2013-2015 Section- D Contents Introduction to NOKIA 4 History of NOKIA 5...

Words: 3860 - Pages: 16