...Question 1: Nokia’s mission and vision 2 III. Question 2: Alarm in Nokia’s strategic pursuits 4 IV. Question 3: Strategy and techniques recommended for Nokia 8 V. Question 4 :Technologies that Nokia should have done 9 VI. Question 5: Business level strategy Nokia should take and actions to support it. 10 VII. Question 6: Nokia and Microsoft corporate 12 VIII. Conclusion 13 IX. Reference 14 I. Introduction Operating in the turbulent and globalized business market require a well-prepared plan and vision in order to go ahead of the market and being the market leader, which would ensure the success and survival for the organization in long-term (Sadler and Craig, 2003). Failure to do so and the organization would see itself going bankruptcy in couple of years head. The case of Nokia is the typical example of the failure to catch the demand of the customers, to follow up the market and to struggle in the way to become powerful again. Nokia is well known about its products, which are mobile telephone and portable IT device. Used to be the market leader in the mobile phone industry, but the company now has been struggling in order to survive through the fast growing and many competitors of mobile phone industry. This report would invest the case study “Alarm ringing: Nokia in 2010”; analyze the situation and prospects for Nokia to be more competitive in the mobile phone market. II. Question 1: Nokia’s mission and vision The mission statement and the vision statement are...
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...RESEARCH METHODS CONNECTING WITH COUSTOMER {CUSTOMER LOYALTY AT NOKIA} 2009 ANIKET ,BRIJESH , SIDDHARTH NOKIA 11/4/2009 LIVE PROJECT REPORT ON CONNECTING WITH CUSTOMERS AT Under the Guidance of Mrs. Sujatha Suresh Submitted by Aniket shah(6NI14049) ACKNOEDGEMENT It’s an opportunity & privilege to do my live project on “CONNECTING WITH CUSTOMERS AT NOKIA“. I record & express my gratitude to Mrs. Sujatha Suresh (BRM Faculty), who help me to choose my topic. I want to thank Mrs. Sangeeta Reddy (student coordinator) who has been grateful in me references & supporting throughout my live project. Last but not least i would want to give acknowledgement to those who have been indirectly responsible for the successful completion of my project report. CONTENTS CHAPTER | TITLE | PAGE NO | I | INTRODUCTION 1.1 Profile of Organization | 5-6 | II | CUSTOMER LOYALTY AT NOKIA | 7-8 | III | OBEJECTIVES | 9 | IV | RESEARCH METHODOLOGY | 10-11 | V | LIMITATIONS OF THE STUDY | 12 | VI | . CONCLUSIONS | 13 | | | | INTRODUCTION PROFILE OF THE COMPANY In 1865, an engineer named Fredrik Ides tam established a wood-pulp mill and started manufacturing paper in southern Finland near the banks of a river. Those were the days when there was a strong demand for paper in the industry, the company's sales achieved its high-stakes and Nokia grew faster and faster. The Nokia exported paper to...
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...S.W.O.T Analysis * Strengths 1. Nokia covering every segment, broad range of products. 2. Nokia ability to have relatively stable assets throughout a long term. 3. It has strong financial position with the ability to gain supports for backup finance. 4. Nokia powerful and well organized to balance the flowing movement of money. 5. Great product availability 6. Great price point coverage, from low price to very high price 7. User friendly, multi functions detailed mapping cater accurately all the regions across the world. 8. Reliance of Nokia’s Siemens Network global business solutions by other companies. 9. Nokia wide distribution of employees specifically in each countries, make them more competence in understanding the specific need of each countries 10. Nokia’s patent can give greater and additional revenue for Nokia 11. The copyright licenses of their patents guarantee that there will be no followers from other. 12. Easier and fast supply chain management and distribution experience. 13. Nokia has efficient and diverse innovation technology 14. Nokia ability to quickly response the changes in trends and developed another strategies 15. Nokia can maximize profit through minimization in cost with diverse sourcing and partnering 16. Understand the needs of global world, to cater every each people globally 17. Collaborated with famous local and Korean boy band to create brand awareness. 18. Has...
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...Nokia Group Finland Nokia’s mission is simple, Connecting People. Our strategic intent is to build great mobile products. Our job is to enable billions of people everywhere to get more of life’s opportunities through mobile. News - new strategy, new leadership, new operational structure Nokia has recently outlined its new strategic direction, including changes in leadership and operational structure to accelerate the company’s speed of execution in a dynamic competitive environment. Major elements of the new strategy include: * Plans for a broad strategic partnership with Microsoft to jointly build a new winning mobile ecosystem. * A renewed approach to capture volume and value growth to connect ”the next billion” to the Internet in developing growth markets * Focused investments in next-generation disruptive technologies * A new leadership team and organizational structure with a clear focus on speed, results and accountability “Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward,” said Stephen Elop, Nokia President and CEO. “Today, we are accelerating that change through a new path, aimed at regaining our smartphone leadership, reinforcing our mobile device platform and realizing our investments in the future.” The strategy Nokia’s strategy is about investing in and ensuring Nokia’s future. “I have incredible optimism because I can see fresh opportunity for us to innovate, to differentiate, to...
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...NOKIA MARKETING PLAN PROJECT INTRODUCTION Nokia was founded in 1865 as a paper mill in Finland. It went on to establish it’s self as a renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia shifted its focus to primarily telecommunications and appointed Jorma Ollila as its CEO. Six years later in 1998 Nokia had established it’s self as the world’s largest mobile phone manufacturer with a turnover of 31 billion. In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment. Competitors like Apple, Blackberry, HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. By the end of 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala). In September 2010, the appointment of the Canadian Stephen Elop as the new CEO of Nokia aroused adversarial feelings among people since Elop became Nokia’s first CEO not to originate from Finland. Elop was hired to change the course of Nokia and to stop the declining trend in Nokia’s global market share especially in the smart phone segment. The first major decision was to start extensive cooperation with Microsoft in February 2011. VISION AND STRATEGY Nokia’s mission is simple: Connecting...
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...1.1 Background of Nokia Our group has chosen mobile phone as the product of our group. We choose the brand ‘Nokia’ as it is the most popular and successful product in the market. The reason we choose mobile phone as our product because it a need and not a luxury anymore to all people in the world regardless of age, sex, race and location. Nokia is born in Finland by Fredrik Idestam. A leading player in mobile communications in the world, Nokia first started operations in the early 1980s. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and wants for the growth of the telecommunications industry in the region .Nokia's regional corporate headquarters is located at Alexandra Techno Park in Singapore. It is a base from which over 700 staff provide hi-tech technology, product and solutions support. “Nokia-Connecting People”, this slogan is known all over the world. Nokia employs 50, 000 people in 120 countries. Currently every third mobile phone sold in the world is Nokia. Its rapidly growth in the 1990s coincided with a structural change of the Finnish economy and industry. In this restructuring process Nokia played an important role. Despite the fact that Nokia is a leading multinational company, a major part of its business is located in Finland. Besides that, Nokia is significant in the economic growth of Finland, which has been one of the fastest in whole Europe. However...
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...BIRKBECK UNIVERSITY OF LONDON Marketing Analysis Nokia Gabriel Fernando Scherer The Marketing Challenge - FFMN012H4 Neil Coade 18/11/2014 BRIEF HISTORY Nokia is a Finnish company with over a hundred years of history. When funded in 1871 the company used to produce a range of different products, such as tires, boots and cables. In 1967 Nokia merged with the Finnish Cable Networks and the Finnish Rubber, becoming a company dedicated to telecommunications, and was the first company to lunch a mobile phone in a car in 1982. After 10 years, in 1994 Nokia concentrated itself in the telecommunications with the GSM technology, launching the 2100 series. The company predicted to sell four hundred thousand phones, but the sales reached twenty millions. Nokia became a world leader for the next 10 years, when in 2004 started to lose market quotes, losing 35% of the world market. It’s in 2007 when Apple lunched its first Iphone that the loss of Nokia leadership was consolidated, since there only drops in the market and profits. In 2011 the process of Nokia being bought by Microsoft started and nowadays Nokia Mobile is part of Microsoft group. NOKIA’S VISION AND MISSION Nokia’s vision has been the same for about 20 years and it is simple: Connecting people. Its vision is to transform the whole world in a small village, making possible a small farmer in Africa to connect with the world as well as facilitating the communication of a big CEO in New York. Their challenge...
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...Since the last 150 years, Nokia has developed gradually from a riverside mill in south-western Finland to a global telecommunications leader connecting over 1.3 billion people. Meanwhile they made rubber boots and car tires. They generated electricity, manufactured TVs and as time passed the existing condition of affairs is what they had always done and intend to do it in future. http://www.nokia.com/global/about-nokia/about-us/story/the-nokia-story/ In 1865, Nokia was established of a forest industry activity in South-Western Finland by mining engineer Fredrik Idestam. In year 18998, the foundation of Finnish Rubber Works Ltd and in 1912 Finnish Cable Works began operations. Eventually the ownership of these two companies and Nokia started to shift into hands of just a few owners and finally in 1067 the three companies were combined together to form Nokia Corporation. In 1980, Nokia strengthened its position in the telecommunications and consumer electronics markets by gaining Mobira, Salora, Televaa and Luxor of Sweden. In 1987, Nokia gained the consumer electronics operations and section of business of the German Standard Elektrik Lorenz and the French consumer electronics company Oceanic. In 1987, Nokia also got the Swiss cable machinery company Maillefer. In 1980, Nokia became the largest Scandinavian information technology company through the achievement of Ericsson’s data systems division. In 1989, Nokia lead an important expansion of its cable industry into Continental...
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...company’s sales achieved its high-stakes and nokia grew faster. Nokia-Connecting People”: this slogan is known all over the world. Nokia employs 50, 000 people in 120 countries. Currently every third mobile phone sold in the world is a Nokia. The Nokia Company is today one of the world’s leading high tech companies. Its rapidly growth in the 1990s coincided with a basal structural change of the Finnish economy and industry. In this restructuring process Nokia played an important role. Despite the fact that Nokia is a leading multinational company, a major part of its business is located in Finland. Nokia plays a significantly role in the economic growth of Finland, which has been one of the fastest in whole Europe. A lot of brands selling and manufacturing cell phones and mobiles are in the market but Nokia cell phones are the leaders in the race. With over a dozen varieties and models lining up every day the customer is left in confusion as to what to buy. With the market gearing up with new companies in the foray Nokia manufactures have accepted the challenge. They are coming up with latest technologies being put to test. The company believes in customer satisfaction and that is the success of their being the leaders in cell phones. Nokia has a number of models to offer like the Nokia 1000series, Nokia 2000series, Nokia 3000series, Nokia 5000series, Nokia6000series, Nokia 7000series, Nokia8000series, Nokia9000series, Nokia E series, Nokia N series, and others. These cells come...
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...I. EXTENDING THE NOKIA BRAND AND THE PRODUCT LINE i. NOKIA CURRENT BRAND Nokia is one of the leading brands in the industry of manufacturing mobile devices and in converging Internet and communications industries. The company is engaged in developing a range of devices for all the consumer segments and offering Internet services, Ovi, that enable people to experience music, maps, media, messaging and games. The giant mobile phone manufacturer also provides services for communications networks through Nokia Siemens Networks. The Finland-based manufacturer of mobile phones has been steadily working on its corporate brand name and the management of consumer perceptions over the last few years. Its efforts have paid off, because it is currently one of the most well-known and admirable brand in Finland in particular as well as around the world in general. The Nokia brand image is even solid in fast developing markets, where Nokia leads in market share and continues its strategy of targeting younger audiences. However, given the economic downturn and competition for high-end phones from the niche rivals like Apple’s iPhone and RIM’s BlackBerry, Nokia reported a worse-than-expected 90 per cent slump in first quarter profits of 2009. As a result, the Nokia brand image has been affected and became less dominant as it used to be in the world market. While Nokia brand image is favorable and potent in the Smartphone category, where the company still leads in terms of...
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...Term Paper Course : Principles of Marketing (MKT-101) Prepared For Kashfia Ahmed Senior Lecturer Department of Business Administration East West University Prepared By |Name |ID | |Md. Walid Bin Karim |2010-3-10-278 | |Md. Fuad Rahman |2010-3-10-277 | |Kamrun Nahar Kashem |2010-3-10-001 | |Shamsul Ahsan |2010-3-10-099 | |Shagor Mahmud |2010-3-10-110 | Section : 02 Date of Submission : 3rd August, 2011 [pic] Acknowledgement First of all, we would like to say Alhamdulillah, for giving us the strength and health to do this project work until it was done. We would also like to thank our parents for providing money which was required to buy things that are related to this project work. Moreover, the advices of our family members were of a great help...
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...1.Executive Summary Nokia is one of the world’s largest cell phone companies who follow a particular customer driven marketing strategy, which can be considered as a model for other company. Nokia segmented the market of world according to their economic condition and then try to targeting as much as they can. Suppose, Nokia itself launch varieties models of mobiles at varieties prices and positioning itself as more for more, the same for less and less for much less. They also try to bring their product differentiation, service differentiation provide new classic models, features and long lasting batteries. We hopefully say that, this particular customer driven marketing strategy should be widely followed to achieve the unified whole. 2.Introduction The company I have chosen to analyze in my assignment is the mobile phone giant Nokia. This assignment tells us briefly what Nokia actually is, its Customer driven marketing strategy, how they create value for target customer view on the size and sales of the company and also the Various Market segmentation Strategies, target market strategies and differentiation and positioning their products to desired market with customer satisfaction. Since January 2004, Nokia Group has consisted of four different business groups: Mobile Phones, Multimedia, Enterprise Solutions and Networks. “In addition, there are two horizontal groups that support the mobile device business groups: Customer and Market Operations and Technology Platforms...
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...project more full proof. We are thankful to her for her encouraging and valuable support. Working under her was an extremely knowledgeable and enriching experience for us. We are very thankful to her for all the value addition and enhancement done to us. No words can adequately express our overriding debt of gratitude to our parents whose support helps us in all the way. Above all we shall thank our friends who constantly encouraged and blessed us so as to enable us to do this work successfully. Paritosh Kumar Singh Arindam Banerjee Rajneesh Kumar Sharma Krishnendu Karmakar PGDM (FS) 2013-2015 Section- D Contents Introduction to NOKIA 4 History of NOKIA 5...
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...marketing plan of Nokia Table of contents Executive summary…………………………………………………………………..2 Introduction……………………………………………………...…………………….2 The marketing objectives of Nokia……………………...........……………………3 The target market strategy of Nokia…………..........……..………..…………….3 The competitive strategy of Nokia………………………………………...........….5 The marketing mix of Nokia...………………………………………………...……..7 Conclusions…………………………………………………………………………..12 References……………………………………………………………………………13 Executive summary Mobile phone, which is defined as a high technology electronic product, is popular all over the world. China must be one of the biggest markets for those mobile phone manufacturers. As a leader in mobile telecommunications market, Nokia has its scientific business strategy that leads to success, and pays a great attention to the market of China. Based on the Chinese mobile phone market, this paper analyzes Nokia’s business strategy to show reason of Nokia’s success. The business strategy includes the strategic intent, the competitive strategy and marketing mix. The strategic concept of Nokia is to take the demand-side strategy. Nokia subdivides the whole market into several objective markets according to the researches about the partialities of different individuals. And then different types of mobile phones are put into the market aimed at attracting different consumer groups. The competitive strategy of Nokia is to improve the...
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...the largest company in mobile phone market, Nokia was once on the top in its category. From operating paper mill in Finland, Nokia transformed itself into a multinational telecommunication giant. By 1998, Nokia is the world leader in mobile phone.1 Sadly, what once a giant has now become an underdog fighting for survival due to the strategy erosion. The global market share held by Nokia smartphones was continuously declining from the 48.7 percent in the third quarter of 2007 to only 3.5 percent in the third quarter of 2012.2 Despite Nokia holds a solid value of its brand in terms of awareness through years of effort, Nokia is still struggling to revitalize its brand equity. The followings will focus specifically on understanding the rationales and outcomes of brand development decisions in order to justify those using marketing theories, and evaluating the importance of the role of marketing mix in Nokia. BRAND DEVELOPMENT DECISION Brand Strategy In latest primary brand strategy, Nokia takes on revitalizing strategy (Riezebos, 2003) by cooperating with Microsoft. Windows phone operating system is built into Nokia smart phone as an ingredient branding to generate a competitive advantage. This action intends to encourage customers’ awareness and replaces MEEGO, a former self-developed smart phone operating system, also to differentiate from others major OS in the market. Customer-Based Brand Equity Model - Salience Although Nokia mobile phone business has been acquired by...
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