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Nokia Markets

In: Business and Management

Submitted By blurrry
Words 2621
Pages 11
INTRODUCTION:
The purpose of this report: Research the marketing theories and bring innovation into our marketing plan as a group. Most importantly is to work together as team, therefore we had decided that Nokia product (7210) would be the choice for our research.

I. COMPONENTS OF MARKETING PLAN:

Company Background:

The enormous telecommunication giant Nokia was founded by Fredrik Idestam in 1865. In 1992, Nokia is focused on wireless and wired telecommunications business. In 2002 Nokia launches its first 3G phone (Nokia 6650). In 2007 Nokia recognized as 5th most valued brand in the world. Nokia Siemens Network produce telecommunications network equipments, solutions and new internet services brand. Now Nokia had 112,262 employees in 120 countries, sales in more than 150 countries and global annual revenue of 51.1 billion Euros and operating profit of 8.0 billion as of 2007. It is the world's largest manufacturer of mobile telephones: its global device market share was about 39% in 2008. Nokia produces mobile phones for every major market segment and procedure, including GSM, CDMA, and W-CDMA.

In the phone industry, Nokia are the world's best selling phone Nokia’s strengthened. It’s lead as the No. 1 wholesaler in the market during 2000 with shipments growing 66 percent over 1999. Some of the company's success was attributed to a strong second half in 2000 when
59 percent of sales happened.

Table below which shows market share of Nokia:
1. Nokia (34.7%)
2. Motorola(15.5%)
3. Samsung(9.6%)
4. Siemens(8.8%)
5. Sony-Ericsson(6.4%)

Competition in the market: Nokia will have lots of competition in the phone market, they include:
* Sony Ericsson
* Samsung
* Motorola
* Siemens
* Panasonic
The competition in the phone market is related to the up to date of new technology for phone and the accessories going-with. All brands try to launch

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